Cookie Policy

This Cookie Policy explains cookies, browser storage and related technologies on primestart.co.uk, its Client Platform and PrimeStart-operated Partner Agency storefronts where this policy is linked.

PrimeStart is a trading name of PRIMESTART WEBSITE DESIGN LTD, company number 17479015, of 71-75 Shelton Street, London WC2H 9JQ. For privacy questions, contact contact@primestart.co.uk.

This policy should be read with our Privacy Policy.

Cookies are small text files placed on a device. We may also use session storage, local storage, pixels, SDKs or similar technologies that store or access information on a device or browser.

Some are necessary to provide a service you request, such as secure sign-in or preserving a checkout session. Others, such as analytics or advertising technologies, may be optional.

We may use the following categories:

3.1 Strictly necessary

Used for security, authentication, load balancing, fraud/spam prevention, checkout integrity, form continuity, account sessions and remembering privacy choices. These are used where necessary to provide the service or protect it.

3.2 Functional

Used to remember optional preferences or enhance features. Where the law requires consent, these are not activated until consent is given.

3.3 Analytics and measurement

Used to understand how people use the website and improve performance. Where consent is legally required, these technologies are disabled until consent is given. If we rely on a specific statutory exemption for low-risk statistical measurement, we will satisfy the conditions of that exemption and explain the use transparently.

3.4 Marketing

Used, if enabled, to measure or personalise advertising or track users across services for marketing. These are not activated before valid consent where consent is required.

PrimeStart may use short-lived first-party session cookies or browser session storage to:

preserve information during a multi-step form;

prevent accidental duplicate checkout submissions;

maintain secure account sessions;

enforce rate limits and protect forms from abuse; and

remember cookie/privacy preferences.

Our first-party choice cookie psc_consent retains preferences for approximately six months. Essential account/security storage lasts for the session or the period needed for the function. These technologies are not used to read unrelated browsing activity.

If you choose Google authentication, Google Identity Services may use Google-controlled cookies or other browser storage needed to authenticate your Google Account and provide the sign-in flow. Google may act as an independent controller for parts of that processing under its own privacy terms.

PrimeStart uses the authentication result to create, link or sign you into your PrimeStart account. We do not receive your Google password.

Where enabled, Google Tag Manager manages optional Google Analytics 4 and Microsoft Clarity tags. GA4 measures site usage and conversion journeys; Clarity supplies interaction analytics, heatmaps and session replay. Both are used only after relevant consent. Refusing optional cookies will not prevent a purchase or referral or affiliate programme registration.

Depending on the configuration, analytics cookies may include _ga and _ga_<measurement-id>; Clarity may use _clck, _clsk and provider-controlled identifiers. Actual cookies and durations depend on provider settings. We mask private form content, avoid capturing payment credentials and limit access to recordings.

Referral, affiliate and Partner Agency codes and links help identify eligible introductions across the programmes. The attribution window is 90 days from the first valid attributed visit. Optional storage for non-exempt referral, affiliate or partner tracking requires prior consent; it is not essential solely because a reward may be paid. The 90-day attribution window does not by itself authorise storage on your device for that period. We retain optional attribution storage no longer than needed for that purpose and no longer than 90 days from the first valid attributed visit. Declining or deleting it can stop automatic tracking, including on another device. You may give us a referral or affiliate code before ordering for us to consider any correction available under programme terms.

When you enter a payment flow, Mollie, if enabled and shown at checkout, may use necessary session, anti-fraud and security technologies on its own pages or embedded interfaces. Refer to the provider’s own cookie information for technologies it controls.

You can accept, reject or configure optional purposes using available cookie controls. Rejecting optional analytics, marketing or programme attribution tracking does not prevent public browsing or purchasing a PrimeStart service, although optional attribution may be affected.

You can also manage cookies through your browser. Blocking all cookies may prevent account sign-in, checkout or other essential functions from working properly.

You may change or withdraw optional cookie consent using the site’s cookie controls when available or through your browser. Removing stored preferences may reset your choice; blocking all cookies can prevent sign-in and checkout. If you cannot access the controls, email contact@primestart.co.uk for help. Withdrawal stops future consent-based storage but does not erase lawful prior accounting records.

This policy describes technologies used or made available in relevant services. A provider’s generic cookie list does not prove a particular cookie was placed on every visit. Contact us for current names, purposes, providers and retention periods relevant to your visit.

We review technology and consent settings when providers or purposes change. Optional analytics, replay and programme attribution are distinct purposes; agreeing to a contract is not consent to optional tracking.

We may update this policy when technologies, law or providers change. The current version will be published with its version date.

Email: contact@primestart.co.uk

Telephone: +44 20 7167 8977

Address: 71-75 Shelton Street, London WC2H 9JQ