Web design for hair salons
Colour clients choose a salon at eleven at night.
She has been thinking about going lighter for a fortnight, and she finally sits down with her phone after the children are in bed. She wants to see balayage you have actually done, understand roughly what it costs and how long she will be in the chair, and get herself in the book. If your website makes her wait until Monday to ring, she has booked somewhere else by Tuesday. We build it for that, host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a hair salons pictogram beside an example website built for that trade.
Booking
Most of your bookings want to happen when the salon is shut.
Your busiest thinking hour is between nine and eleven in the evening, and the salon closed at six. A request form does not need to be a live diary to solve that: it lets somebody claim a time while they are still in the mood, and you confirm it in the morning.
- Show how long it takes, not just the price
Three and a half hours for balayage is the fact that decides whether somebody can book at all. Hiding it produces cancellations and unhappy clients.
- Say the patch test rule up front
An allergy alert test before colour is not optional, and finding out at the point of booking is far better than a client arriving expecting colour and leaving without it.
- Let them ask for a stylist
Clients are loyal to a person, not a salon. A field for who they usually see prevents the most common booking mistake there is.
Prices
Publish the price list. Every single client wants it.
Hair pricing is the most-hunted information on any salon website and the most commonly missing. "Prices on consultation" reads as expensive and evasive; a clear list by service and stylist level reads as confident.
- From, and what moves it
Length, thickness, how many tubes and which stylist. Say those four things beside the list and nobody feels ambushed at the desk.
- Price by stylist level, openly
Clients understand that a director costs more. What annoys them is discovering it afterwards, so a column beats a footnote.
- Say what is not included
Whether a blow dry comes with a colour is the single most common misunderstanding in the trade, and one line settles it.
Prices shown are the example salon's illustrative rates. Yours are your own, and we change them whenever you want.
The work
Colour is chosen from photographs, not from words.
Nobody has ever booked balayage from a description of balayage. They look for hair like theirs — the same starting colour, the same length, ideally the same difficulty — and decide you can do it. That is why a real gallery beats stock imagery every time.
Photographs here are illustrative. Your own work replaces them, and we can pull your Instagram in so the gallery keeps itself current.
Reassurance
New colour clients are nervous, and they are right to be.
Going lighter is expensive, takes half a day and cannot be undone quickly if it goes wrong. Anything that makes a first-time client feel looked after is worth more on this website than another photograph.
We describe your salon exactly as you run it. Nothing invented, no fabricated reviews, no claims about training or awards you do not hold.
Things we'll display if they apply to you
- Your consultation process before any colour service
- The allergy alert test requirement and how far ahead it is needed
- Stylist levels, and what training your team holds
- Brands you use and are trained in
- Your deposit and cancellation policy, stated plainly
- Accessibility: steps, parking, and whether the salon is quiet or busy
- Reviews wherever they already live: Google, Fresha, Facebook
Brand names and training here are illustrative. You tell us what your team actually holds during onboarding, and that is exactly what appears.
Where clients come from
People search for a salon by area, then by whether it feels like them.
Almost every new client search starts with a place: a suburb, a high street, a station they walk from. After that it becomes entirely about fit. A twenty-two year old wanting a lived-in blonde and a fifty-year-old wanting a good precision bob are looking at the same three salon websites and making opposite decisions, based on the photographs and the tone of the writing rather than the price list.
That is worth being deliberate about. If your salon is a calm, unhurried, appointment-only sort of place, the site should feel like that. If it is busy and social with music on, it should feel like that instead. Trying to appeal to everybody produces a website that appeals to nobody, and the clients you actually enjoy are the ones you should be writing for.
Your site plan
Five pages, and the price list is the most visited.
It will be the most opened page on the site by a wide margin, so it deserves to be well made rather than a PDF from 2019.
Your suggested site plan
5 pagesHome
The feel of the salon, your best colour work, where you are, and one tap to request a booking.
- The work
- Where
- Book
Colour
Balayage, highlights, tints and corrections, with times, from prices and the patch test rule.
- Balayage
- How long
- Patch test
Cutting & styling
Cuts, blow dries and treatments, priced by stylist level and honestly timed.
- Cuts
- By level
- Treatments
Prices
The full list, with what moves each price and what is and is not included.
- Full list
- What moves it
- Included
Our team & contact
Who works there, what they specialise in, opening hours and the booking request.
- Stylists
- Hours
- Book
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
The logic of SEO
One colour client is worth about a thousand pounds a year.
Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. Salon economics make visibility unusually valuable, because a client who likes her colour comes back every eight weeks for years.
The kind of searches SEO works on
- hair salon Brighton
- balayage Brighton
- hair colourist Brighton
£349.99/month total, website included. SEO never promises a position, a number of enquiries or a revenue figure. It promises the work, every month.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
- 1
A website that shows your actual work
Three salons compared on a phone. The one with real colour photographs, clear prices and a way to get in the book gets the appointment, and quite often keeps her for a decade.
- 2
Found by the people already looking
The SEO work is monthly work on the local searches, your Google Business Profile and the listings that decide who appears when somebody near you types hair salon near me.
- 3
The service decides the client
Visibility for balayage brings colour clients who spend three figures and rebook. Visibility for a blow dry brings a different customer entirely. Choosing the searches is choosing the salon you become.
- 4
A site that gets her in the book
Photographs, price, duration, request. Attention is worthless if the only way to book is to ring during opening hours.
We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts.
Your Client Platform
Change the price list the day it changes.
Every PrimeStart customer gets their own Client Platform. It is where the project lives: the stage it has reached, what we are waiting on, the draft to look through, and the button that says you are happy with it.
- Follow the build stage by stage, without emailing to ask
- Send photographs of your work straight from your phone
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a laptop and a phone, and mark up changes
- Approve the website before anything goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
There is nothing technical to learn. One login to your Client Platform, and you never have to open WordPress.
Illustration of the Client Platform for a fictional hair salons business. SEO reporting is included with Website + SEO.
The plans
The same salon website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
A salon website with real colour work, an honest price list and a booking request that works at eleven at night.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed local searches, chosen for the kind of client you want more of. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- A proper price listThe most visited page on any salon website, made well
- Times as well as pricesThree and a half hours is the fact that decides whether she can book
- Your own colour galleryBecause nobody books balayage from a description of balayage
- The patch test ruleSaid at the point of booking, where it prevents a wasted appointment
- Evening booking requestsFor the hour when your clients actually decide
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how hair salons are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part takes less time than a full head of foils.
Choose a plan, send us your price list and your best photographs, then tell us what to change on the draft. We do the rest.
- 1
Choose your plan
Website, or Website + SEO. The upfront website design fee is £0 and your first monthly payment is taken at signup.
- 2
Send us the price list
A short onboarding in your Client Platform: your services, prices and durations, your stylists and their levels, your photographs, your policies, and where bookings should land.
- 3
Ready to Build
We check we have what we need. If a price or a policy needs a decision, we say exactly which, and get on with the rest.
- 4
First draft
A working draft on a phone first: the gallery, the price list, and the booking request.
- 5
Approve and launch
Reasonable in-scope changes, then you approve it. Nothing is published until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions salon owners ask us
How much does a website for a hair salon cost?
What happens at the end of the 18 months?
Is the domain name included?
I already use a booking system. Does the website replace it?
Should I put my prices online?
Can we pull our Instagram into the website?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
You do the colour. We'll do the website.
Web design for hair salons at £49.99 a month with a £0 upfront website design fee: your own colour work, an honest price list with times, and bookings that arrive overnight.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk