Ask for the room and the timescale, not a life story.
A long enquiry form filters out exactly the wrong people: the busy ones with budgets. Five short questions tell you whether a project fits the studio, and leave the rest for the consultation.
- Timescale tells you more than budgetSomebody whose building work finishes in spring is a real project. Somebody with no date is browsing, and the form separates them without asking anything awkward.
- Ask who else is involvedAn architect already appointed changes the conversation completely, and knowing before the consultation saves an hour of working it out.
- Leave budget for the conversationAsked cold on a form it either frightens people off or produces a number they invented. It belongs in the consultation, where it can be discussed properly.


















