Web design for cleaning companies
One website cannot sell to a homeowner and an office manager.
A householder wants to know you are insured, DBS-checked and will send the same cleaner every week. A facilities manager wants specifications, cover arrangements and an invoice. They are two businesses that happen to share a van, and putting both on one page is why most cleaning websites convert badly. Yours separates them, and we host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a cleaning companies pictogram beside an example website built for that trade.
Two customers
The householder and the office manager want opposite things.
Both are searching for a cleaner. Almost nothing else about them is the same, including what would make them trust you, what they will pay for and how they decide. The site gives each of them their own route from the first click.
Somebody letting a stranger into their home
This is a trust decision before it is a price decision. They are picturing a person with a key to their house while they are at work, and they want reassurance far more than they want a list of tasks.
- Vetting and insurance said plainly, near the top
- The same cleaner each visit, or honest about why not
- What a regular clean includes, and what it does not
- An hourly or per-visit price they can picture
Somebody buying a service for a building
A facilities or office manager is comparing suppliers on paper. They need to see that you can cover sickness, work out of hours, carry the right insurance and invoice properly.
- Contract cleaning, out of hours and cover arrangements
- Employers' liability and the insurance levels you carry
- COSHH, method statements and risk assessments if you hold them
- A named contact and a route to a site visit
Splitting them is the single biggest improvement most cleaning websites can make. Neither customer has to read past the other to find themselves.
The work
Say what is in a clean, and what is not.
Most complaints in this trade are scope arguments: they thought the oven was included, you thought it was a deep clean. Writing it down on the website settles it before anybody books, and it makes you look organised rather than defensive.
The weekly or fortnightly visit that pays the wages and makes the round predictable.
What every visit includes
Kitchens, bathrooms, floors, dusting and beds if asked, listed room by room so nobody is guessing.
What is extra, and roughly what it costs
Ovens, insides of windows, fridges and ironing. Named as extras rather than discovered as omissions.
Keys, alarms and access
How you hold keys, how they are labelled and what happens if a cleaner is ill. The questions people are too polite to ask.
Offices, surgeries, salons and small industrial units, usually early morning or evening.
Office and workplace cleaning
Desks, kitchens, washrooms and communal areas on an agreed specification rather than an hourly guess.
Out of hours and key holding
Before opening or after closing, with alarm codes and access handled properly.
Cover and supervision
What happens when your regular cleaner is off, which is the question that actually decides the contract.
The high-value work that arrives by search rather than by referral, usually with a date attached.
End of tenancy
Against the inventory, with the oven and the carpets, for tenants and agents who need it signed off by Friday.
Deep and spring cleans
The full job: skirtings, insides of cupboards, limescale, behind appliances. Priced by the day, not the hour.
After builders and pre-sale
Dust everywhere and a deadline. Two of the most profitable jobs you can be found for.
Anything you do not take on comes off the site. If you do not do carpets or ironing, nobody rings you for them.
Where you clean
A round only works if it is tight.
Four houses in one village is a profitable morning. Four houses across a county is a day of driving. Saying exactly where you work means the enquiries that arrive are ones you can slot into an existing round.
- Suburbs, not counties
"South Derbyshire" is not what anybody types. Naming Allestree, Mickleover and Littleover is what puts you in front of somebody searching from their own street.
- Rounds beat radiuses
If you already clean three houses on a road, one more is nearly free. The site can say which areas you are actively building, so the right enquiries come first.
- Commercial travels further
A contract worth five days a week justifies a longer drive than a fortnightly house. The two radiuses can differ, and the site can say so.
- Derby
- Belper
- Ilkeston
- Ripley
- Duffield
- Allestree
- Mickleover
- Littleover
- Spondon
- Borrowash
- Quarndon
- Little Eaton
Areas and suburbs listed the way customers say them, not as a county.
Credentials
You are asking for a key to somebody's house.
No other trade asks for quite this much trust quite this early. A cleaner is in the house alone, every week, often when nobody is home. Vetting and insurance are not small print here — they are the entire reason somebody chooses you over the cheaper advert on a local group.
We display exactly what you hold and nothing beyond it: no borrowed badges, no invented ratings, no claims about how long you have been trading.
Things we'll display if you hold them
- Public liability insurance, with the level you carry
- Employers' liability insurance if you have staff
- DBS checks on the people who enter homes
- Your reference and vetting process, described honestly
- Key holding procedure and how keys are labelled
- COSHH training and method statements for commercial work
- Reviews wherever they already live: Google, Checkatrade, Facebook
Scheme names here are illustrative. You tell us what you hold during onboarding, and that is exactly what appears.
The enquiry
Bedrooms and bathrooms price a clean. Nothing else does.
"How much to clean my house?" is unanswerable, and answering it badly costs you a phone call and a visit. Two numbers and a frequency give you a price you can send in a line, which is usually the difference between booking the job and being the third company that never replied.
- 1Bedrooms and bathrooms
The two numbers that decide the hours. Everything else is detail, and asking for them first means you can price without a visit.
- 2How often
Weekly, fortnightly or one-off changes the rate and whether it fits a round at all. It also tells you instantly whether this is a customer or a job.
- 3The extras, up front
Ovens, windows, ironing and carpets named on the form, so the scope argument happens before the booking rather than after the clean.
- 4Pets, keys and access
The practical things that decide whether a visit runs smoothly. It arrives as one message, and you can answer between jobs.
If you would rather people rang, your number stays the biggest thing on every page. The form is for the ones who never will.
Your site plan
Five pages, and the first choice is which kind of customer you are.
The home page's real job is to send a householder one way and a business the other, in one click, without either feeling like an afterthought.
Your suggested site plan
5 pagesHome
Who you clean for, the vetting and insurance, and two clear routes: domestic or commercial.
- Two routes
- Insured
- Get a quote
Domestic cleaning
What a regular visit includes, what costs extra, how keys work and roughly what it costs.
- What's included
- Extras
- Keys
Commercial cleaning
Contract work, out of hours, cover arrangements and the insurances a facilities manager will ask for.
- Contracts
- Out of hours
- Cover
End of tenancy & deep cleans
The one-off page, written for people with a deadline and an inventory to satisfy.
- Inventory
- Ovens
- Fast turnaround
Areas & contact
The towns and suburbs you cover, and the form that asks for bedrooms, bathrooms and frequency.
- Areas
- Bedrooms
- Frequency
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
Your Client Platform
Change your prices without ringing anybody.
Every PrimeStart customer gets their own Client Platform. It is where the project lives while it is being built, and where you ask for changes once it is live.
- Follow the build stage by stage, without emailing to ask
- Send photographs and documents straight from your phone
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a phone before anybody else sees it
- Approve the website before it goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
There is nothing technical to learn and no WordPress to open. One login, and the rest is us.
Illustration of the Client Platform for a fictional cleaning companies business. SEO reporting is included with Website + SEO.
SEO
Three searches, and they buy three different businesses.
Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. In cleaning the three searches decide whether you grow a round, win a contract or chase one-offs.
- £349.99/monthTotal. The website is included: the £49.99 Website is not added on top.
- 3 searchesAgreed with you at the start. Additional agreed search targets are £50/month each.
- Monthly workSearch and competitor research, website improvements, Google Business Profile work, local listings, technical monitoring and a clear monthly report in your Client Platform.
- 6-month minimumAfter the SEO minimum you can continue, or stop the SEO work and keep the Website for the rest of its 18-month term. Every month of it counts towards both.
Nobody can promise a position on Google, and we do not. What we commit to is the agreed work every month, tracking what happens, and changing course when the evidence says to.
- 01“cleaners near me Derby”
The round. Domestic, repeating, and worth far more over a year than the price of one clean suggests. This is the search that builds a business you could sell.
- 02“office cleaning Derby”
The contract. Fewer searches, much higher value, and a decision made over days rather than minutes. Being visible here changes the shape of the company.
- 03“end of tenancy cleaning Derby”
The one-off. Urgent, price-tolerant and constant, because somebody is always moving. Good margin and no loyalty, which is fine when it fills the gaps.
We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts. Additional agreed searches are +£50 a month each.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
The plans
The same cleaning website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
A cleaning company website that separates domestic from commercial and prices a job from three answers.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed local searches: the round, the contracts or the one-offs. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- Domestic and commercial splitTwo routes from the first click, so neither customer reads past the other
- What a clean includesScope written down, which is where most complaints in this trade start
- Vetting and insuranceDBS, references and cover shown where the trust decision is made
- A quote form that pricesBedrooms, bathrooms and frequency, so you can answer in a line
- Your suburbs written outEvery area you work, so a round can be built tightly
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how cleaning companies are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part takes one evening.
Choose a plan, tell us what you clean and who for, then tell us what to change on the draft. We do the rest.
- 1
Choose your plan
Website, or Website + SEO. The upfront website design fee is £0 and your first monthly payment is taken at signup.
- 2
Tell us what you include
A short onboarding in your Client Platform: the services you offer, what a visit covers, your rates, your vetting and insurance, the areas you work, and where enquiries should land.
- 3
Ready to Build
We check we have what we need. If a rate or a scope line needs a decision, we say exactly which, and get on with the rest.
- 4
First draft
A working draft on a phone and a laptop: the two routes, the scope written down, and the quote form.
- 5
Approve and launch
Reasonable in-scope changes, then you approve it. Nothing is published until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions cleaning companies ask us
How much does a website for a cleaning company cost?
What happens at the end of the 18 months?
Is the domain name included?
Can customers book a clean online?
Should I publish my hourly rate?
Can I show that my cleaners are DBS-checked?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
You keep the keys. We'll keep the website.
Web design for cleaning companies at £49.99 a month with a £0 upfront website design fee: domestic and commercial kept apart, the scope written down, and quotes you can answer in a line.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk