Web design for exterior cleaning companies
In this trade, the photograph is the whole sale.
Half a driveway cleaned. Green render on the left, cream on the right. There is no other trade where the result is this obvious in a single picture, and no other trade that wastes it as badly. Most exterior cleaning websites show a man with a lance. Yours shows the difference, in pairs, with a price to start from. We build it, host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a exterior cleaning companies pictogram beside an example website built for that trade.
The proof
Stop halfway and photograph it.
The half-done shot is the most persuasive image in this trade and it costs nothing. Clean half the drive, stand back, take the picture. It proves the result and the effort in one frame, and no amount of copy does the same job.
Green, sanded out and slippery
Cleaned and re-sanded
Moss and staining
Soft washed and treatedPhotographs here are illustrative and get replaced by your own pairs. You send them through your Client Platform as you finish jobs.
The work
Two methods, and knowing which is which is the expertise.
Pressure washing and soft washing are different trades that share a van. Explaining the difference is the single most useful thing on your website, because it is also the reason a customer should not let the cheapest quote near their render.
Pressure washing: hard surfaces only
High pressure, a rotary surface cleaner, and a surface that can take it.
- Driveways and block pavingCleaned in passes with a whirlaway rather than a lance, so there are no stripes, then re-sanded so the blocks stay locked together.
- Patios, paths and stepsSlabs, porcelain and Indian sandstone, with the pointing checked afterwards because cleaning finds every failed joint.
- Decking and garden wallsLower pressure, cleaned along the grain, and treated afterwards if the customer wants it to stay that colour.
Soft washing: everything that would be damaged
Low pressure and the right chemistry, left to do the work over days rather than minutes.
- Render and painted wallsK-rend, silicone and monocouche render must never see a pressure washer — it drives water in and takes the finish off. Soft wash, treat, and let it weather back.
- Roofs and moss removalScraped and treated rather than blasted. High pressure on a tiled roof strips the surface and pushes water under the laps, and it is where most horror stories start.
- Conservatory roofs, fascias and soffitsCleaned by hand and by brush, including the bits people only notice once everything around them is clean.
Gutters and the rest of the house
The work that turns one visit into three, and it is almost always the customer's idea once they see the rest.
- Gutter clearing and washingVacuumed from the ground with camera evidence, then the gutter faces washed so the front of the house matches.
- Solar panel cleaningDeionised water and a pole, no detergent and nothing abrasive, for customers who have noticed their output drop.
- Commercial and end-of-tenancyForecourts, communal paths and pre-sale cleans, usually with a deadline and an invoice to an agent rather than a homeowner.
Anything you do not take on comes off the site. If you do not go on roofs, nobody rings you for one.
Where you go
Water, power and parking decide the radius.
You need somewhere to put the van, a tap or a bowser and space for the reel. That is a tighter constraint than most trades have, and being honest about it on the page means the enquiries that arrive are ones you can actually service.
- Access before anything
A terrace with no parking and no outside tap is a different job from a detached house with a drive. Saying so up front saves a wasted visit.
- Bigger jobs travel
A full render clean or a commercial forecourt justifies a longer run than a small patio. The site can carry both radiuses without confusing anyone.
- Neighbours book neighbours
This is the most visible trade there is. One clean drive on a street sells the next three, so the areas page is worth more here than almost anywhere.
Nearest first, then the towns you will travel to for a full day's work.
Prices from
A starting price stops the pointless calls.
This is one of the few trades where a from price genuinely works, because the jobs repeat and the variables are small. Publishing one filters out the enquiries that were never going to book, and makes the ones that do arrive much easier.
- From, and what moves it
Size, how long it has been left, access and whether there is a tap. Say those four things beside the price and nobody feels misled at the quote.
- Render and roofs stay on quote
Too variable and too risky to publish a number for. The page says so plainly, which reads as competence rather than evasion.
Prices shown are the example company's illustrative rates. Yours are your own, and we change them whenever you want.
Your site plan
Five pages, one per surface people search for.
Nobody searches for "exterior cleaning". They search for the thing that is annoying them: the green drive, the black roof, the streaky render, the gutter with a plant in it.
Home
Your best half-and-half pair, the prices you start from, and one obvious way to send a photo and get a number.
- Best pair
- Prices from
- Photo quote
Driveways & patios
Block paving, slabs and porcelain, with the re-sanding explained and the surface cleaner shown at work.
- Block paving
- Re-sanding
- Prices from
Render & roof cleaning
The soft wash page: why pressure is wrong here, what a biocide does, and how long the result takes to appear.
- Soft wash
- K-rend
- Moss
Gutters & upvc
Ground-based vacuum clearing with camera evidence, plus fascias, soffits and conservatory roofs.
- Vacuum
- Camera proof
- Fascias
Areas & contact
The towns and villages you cover, and a form that asks for a photograph, a rough size and whether there is a tap.
- Areas
- Photo
- Water access
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
The logic of SEO
Every search here is somebody looking at something they hate.
Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. Exterior cleaning has unusually pure intent: nobody researches this for months, they look out of the window and search.
The kind of searches SEO works on
- driveway cleaning Nailsea
- patio cleaning Nailsea
- render cleaning Nailsea
£349.99/month total, website included. SEO never promises a position, a number of enquiries or a revenue figure. It promises the work, every month.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
- 1
A website that shows the difference
Three firms get compared on a phone in about two minutes. The one with real half-and-half photographs and a price to start from gets the message, and the other two never hear about it.
- 2
Found by the people already looking
SEO is monthly work on the local searches, your Google Business Profile and the listings that decide who appears when somebody near you types driveway cleaning near me.
- 3
The searches set the job size
Visibility for patio cleaning brings £120 jobs. Visibility for render cleaning brings four-figure ones. Choosing the three searches is choosing the size of van you need.
- 4
A site that turns a look into a photo
Pairs at the top, prices from, and a form that asks for one picture. In this trade a photograph is a quote, so the enquiry can be answered in a minute.
We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts.
Your Client Platform
One place to watch it being built, and to send the next pair.
Every PrimeStart customer gets their own Client Platform. It is where the project lives: the stage it has reached, what we are waiting on, the draft to look through, and the button that says you are happy with it.
- Follow the build stage by stage, without emailing to ask
- Send before-and-after pairs straight from your phone
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a laptop and a phone, and mark up changes
- Approve the website before anything goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
There is nothing technical to learn. One login to your Client Platform, and you never have to open WordPress.
Illustration of the Client Platform for a fictional exterior cleaning companies business. SEO reporting is included with Website + SEO.
The plans
The same exterior cleaning website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
An exterior cleaning website built around half-and-half pairs, a price to start from and a photo-first enquiry.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed local searches, chosen for the size of job you want. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- Half-and-half pairsYour own before-and-afters, which in this trade are the entire sales pitch
- A page per surfaceDriveways, render, roofs and gutters, because that is how people search
- Your prices fromStarting prices with what moves them, so the wrong enquiries stop arriving
- Soft wash explainedThe reason a customer should not let a pressure washer near their render
- A photo-first enquiryOne picture, a rough size and whether there is a tap, arriving as one message
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how exterior cleaning companies are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part is shorter than filling the bowser.
Choose a plan, send us the photographs already on your phone and a few facts about what you clean, then tell us what to change on the draft. We do the rest.
- 1
Choose your plan
Website, or Website + SEO. The upfront website design fee is £0 and your first monthly payment is taken at signup.
- 2
Send us your pairs
A short onboarding in your Client Platform: what you clean, your starting prices, the towns you cover, before-and-after photographs, and where enquiries should land.
- 3
Ready to Build
We check we have what we need. If a service has no pair or a price needs a decision, we say exactly which, and get on with the rest.
- 4
First draft
A working draft on a phone and a laptop: the pairs, the prices from, and the photo-first form.
- 5
Approve and launch
Reasonable in-scope changes, then you approve it. Nothing is published until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions exterior cleaning firms ask us
How much does a website for an exterior cleaning company cost?
What happens at the end of the 18 months?
Is the domain name included?
Should I publish prices?
Can customers get a quote from a photograph?
How many before-and-after photos do I need to start?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
You make the difference. We'll make it visible.
Web design for exterior cleaning companies at £49.99 a month with a £0 upfront website design fee: half-and-half pairs, a price to start from, and quotes that come from a single photograph.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk