Web design in London
Web design in London, built for customers who decide in seconds.
Professional websites for London businesses, designed, built, hosted and looked after for £49.99 a month.
- Website: £49.99/month
- Website design fee: £0 upfront
- Minimum term, then it is yours: 18 months
Illustration: London marked on a map of Greater London, beside a listing card for a local business whose website PrimeStart looks after.
More than eight million people across thirty-two boroughs and the City, most of them choosing on a phone between businesses they have never heard of. We design, build, host and look after a professional WordPress website for £49.99 a month, made for the neighbourhoods you actually cover, and we can work every month on your Google visibility across them as well.
Illustration: a customer in London types “emergency plumber islington” into a search engine. No position or result is implied.
London
The biggest market in the country, and the least forgiving of a poor first impression.
London is not one place. It is a few hundred neighbourhoods, each with its own high street, its own housing stock and its own habits. A roofer in Walthamstow, an accountant in Clerkenwell, a hair salon in Clapham and a kitchen fitter in Ealing are all London businesses, and they have almost nothing in common except the way their customers find them: a search on a phone, three or four results compared in under a minute, and one call.
That first minute is where a London website earns its keep. The competition is deeper here than anywhere else in the UK, so the business that states clearly what it does, names the areas it actually covers in the words locals use, shows real work and makes the next step obvious is the one that gets rung. The one that looks like a template, or lists a postcode nobody searches for, gets scrolled past.
We design the website around your London. Your services, your photographs, the boroughs and neighbourhoods you cover, the number you want calls to go to and the way you like to be contacted, put together as a professional WordPress website and then hosted, secured and kept up to date by PrimeStart for one monthly price. Nothing is published until you have approved it, and there is no office to visit because there is nothing you need to visit for.
- Islington
- Camden
- Hackney
- Tower Hamlets
- Lambeth
- Southwark
- Lewisham
- Greenwich
- Ealing
- Hounslow
- Hammersmith & Fulham
- Brent
- Westminster
- City of London
- Barnet
- Croydon
- Wandsworth
- Newham
- Haringey
- Enfield
Every borough is covered. Your site names the neighbourhoods you serve, however many that is.
What we build
A London website, designed around the neighbourhoods you cover.
Hackney Wick Plumbing & Heating is the example we build to: a fictional east London plumber, shown on a laptop and on the phone most of its customers will actually use. The same care goes into a Clapham salon or an Ealing kitchen fitter.
- Custom-designed for the tradeA plumber's site is built around the emergency and the planned job. A salon's around photographs and booking. The structure follows how your customers choose, not a template.
- Your neighbourhoods, written the way Londoners searchDalston, Stoke Newington and Walthamstow, not "London and surrounding areas". Every page names the places you actually cover.
- Services in your customers' wordsNamed the way people type them into a phone at the bus stop, with the jobs you want more of first.
- Two ways in, both one tapA call button that stays in reach as they scroll, and a short enquiry form that lands in your inbox with enough to price the job.
- Generally five pages, all of them earningHome, services, areas covered, about and credentials, contact. Enough to answer every question a London customer has, and nothing thin.
See what every Website includes
Hackney Wick Plumbing & Heating is an example business, designed to show the standard we build to. Not a named customer. Web design for plumbers has a page of its own.
Before they ring
In London a business is judged on a phone screen before anyone hears its name.
A customer in Walthamstow with water coming through the ceiling does not read three websites. They glance at three, and one of them looks like a real, local, awake business. That is the one they ring. The same happens, more slowly, to the family in Wandsworth comparing loft conversions and the start-up in Clerkenwell choosing an accountant.
The website is doing the first interview for you, and in London it is doing it against more competition than anywhere else in the country. Three things settle it: whether the site names the customer's own neighbourhood, whether it shows work that looks like their job, and whether the next step is one tap away.
The same business three ways: a listing on a directory, an out-of-date website, and a PrimeStart website with services, areas and a clear way to get in touch.
London searches are local searches. SEO works on the ones that matter to you.
A burst pipe in Hackney, a loft conversion in Wandsworth, a new lease on a high street in Ealing: each one starts as a search with a neighbourhood in it. Website + SEO is ongoing monthly work on three agreed searches like these, with the website included, so more of those customers have the chance to find your business.
- 01“emergency plumber Hackney”
Older terraces, converted flats and a lot of landlords keep this search busy at all hours. Customers want to see the areas covered, a registration and a number that answers.
- 02“loft conversion Wandsworth”
A high-value job that is researched carefully over weeks. The website has to show finished work, explain the process and make it easy to ask for a quote.
- 03“accountant for small business Clerkenwell”
Chosen on clarity and trust. A clear list of who the practice works with and how to get in touch does more than any amount of jargon.
Examples only. Your three searches are agreed with you around the work you want more of and what people in your part of London actually type. Each month the work is research, page improvements, your Google Business Profile, local listings and a report of what was done. Nobody can promise a position, and we don't.
Illustration of a local search results page for “emergency plumber hackney”: a map with pins and a short list of businesses, one of them labelled “your business”. The businesses and ratings are examples; no position is implied.
An illustration of the kind of local results SEO works towards. The businesses, ratings and positions shown are examples, not a ranking or a result for any particular business.
Managed, not handed over
You run the business. We run the website.
The monthly figure is not for a website file. It is for a website that stays built, hosted, secure, current and looked after, for as long as you are with us.
You never have to
- Learn WordPress, or ever log into it
- Buy hosting, a domain name or an SSL certificate
- Run updates, or restore a backup after something breaks
- Work out why the enquiry form stopped arriving
- Rebuild the site every few years because it looks dated
- Find a designer when you add a service or a new part of London
PrimeStart does
- Design and build the website around your business and your part of London
- Host it, with your domain name and SSL included
- Keep it secure, backed up and updated every month
- Keep the forms and the call button reaching you
- Build and test it for phones first, because that is where London chooses
- Make reasonable small changes when you ask, such as a new area, a new service or new photographs, subject to fair use
Phone first, properly
Chosen on a phone, on the bus, between two stops.
Most London searches for a local business happen on a mobile, often on the move. The site is designed for that screen first, and the laptop version is laid out afterwards.
- Your number is the biggest thing on the screen
A tap-to-call button that stays in reach as they scroll, and a WhatsApp link if you prefer that.
- Neighbourhoods before anything else
The opening line says where you work, so the wrong side of the river leaves and the right one keeps reading.
- Quick on the Underground's signal
Photographs are compressed and loaded as needed, so the page opens on patchy mobile data, not just on office wifi.
- A form that asks the right questions
What the job is, where, and a photograph. Enquiries reach you with enough to price it from the van.
Your Client Platform
One place to see where your website is up to, wherever in London you are.
Every PrimeStart customer gets their own Client Platform from the day they sign up. It is where the project happens: no chasing by email, no wondering what stage you are at, and after launch, where you send the next set of photographs.
- Follow the build stage by stage, from onboarding to launch
- Message PrimeStart without digging out an email thread
- Send your logo, certificates and photographs of finished work
- Preview the draft on a laptop and a phone, and ask for changes page by page
- Approve the website before anything is published
- See your plan and payments, and ask for changes or support after launch
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
Most customers open it on a phone, between jobs.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
Illustration of the Client Platform for a fictional plumbers business. SEO reporting is included with Website + SEO.
Two ways to start in London.
A professional website, or that website with ongoing SEO from the start. The same standard of work whichever you need, and the same price in London as everywhere else in the UK.
£0 upfront website design fee
For London businesses that need a professional site with their services, photographs and the neighbourhoods they cover, without a large upfront bill.
- Professional managed WordPress website, generally up to 5 pages
- Built around your services, the areas you cover and how customers contact you
- Domain name, hosting, SSL, backups and updates handled for you
- Reasonable small changes, subject to fair use
- 18-month minimum, then the website is yours
Website included. The £49.99 is not added on top.
For businesses in a crowded part of London that want PrimeStart working every month on the local searches customers actually use, with the website included rather than charged on top.
- Everything in Website
- 3 agreed priority Google searches for your area
- Monthly optimisation and Google Business Profile work
- Clear monthly reporting on what was done
- 6-month SEO minimum; every month of it counts towards the Website term
Both plans are the same price in London as everywhere else in the UK. Not sure which fits? Talk to someone first or see the full pricing details.
Safe to say yes to
Four things you can hold us to.
-
Nothing goes live until you approve it
You see the first draft on a phone and a laptop, ask for reasonable in-scope changes under the Pre-Launch Design Promise, and the website is published only when you say so.
-
No bill for the build
The upfront website design fee is £0. Your first monthly payment is taken at signup, and every figure is stated in full before you agree to anything.
-
The website is yours after the term
Complete the 18-month minimum term and the website belongs to you: stay on a rolling month, or take it elsewhere.
-
One place to see where things are
Your own Client Platform, from the day you sign up: the stage the project is at, what is needed from you, your messages, your files, your plan and your payments.
How it works
Your part is short.
Choose a plan, tell us about the business, review the draft. We do everything in between, and nothing is published until you approve it.
- 1
Choose your plan
Pick Website or Website + SEO. Your first monthly payment is taken at signup.
- 2
Tell us about the business
A short onboarding in your Client Platform: services, areas, anything you want highlighted, your logo, any photos and the number you want calls to go to.
- 3
Ready to Build
We check we have what we need. If something's missing we'll say exactly what, and work with what you have where we can.
- 4
First draft
You see a working draft of your site, on desktop and phone, and tell us what to change.
- 5
Approve and launch
Reasonable in-scope revisions, then you approve it. Nothing goes live until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
London industries
Built around the trade first, then around your part of London.
A plumber in Islington and a salon in Clapham need very different websites. Each starts from how its customers choose, then adds the neighbourhoods it covers.
Across London
Your part of London, in more detail.
The site we build names the neighbourhoods you cover. If you want the local context for your side of the city, each part of London has a page of its own.
Questions
Questions from London businesses
Do you work with businesses across the whole of London?
How much does a business website cost in London with PrimeStart?
Can the site cover several parts of London, or just one?
Will it work properly on my customers' phones?
I already have a domain name. Can you use it?
What does SEO do for a London business?
Who writes the words, and how soon will I see a first draft?
What happens after the 18 months?
Nearby
Also covering the counties around London.
The same plans, the same price and the same standard of website inside the M25 and beyond it.
- SurreyCommuter towns, villages and the businesses that serve them.Web design in Surrey →
- KentFrom the Medway towns out to the coast and the Weald.Web design in Kent →
- EssexTrades and small businesses across the county and out to the coast.Web design in Essex →
- HertfordshireMarket towns and commuter belt businesses north of London.Web design in Hertfordshire →
Somewhere else? PrimeStart works with businesses across the whole of the UK. Find your area or get in touch.
Ready to get your London business online?
A professional website for £49.99 a month, designed, built and looked after by PrimeStart, with ongoing SEO ready whenever you want more of the right London customers finding it.
18-month Website minimum, £899.82 in total. First monthly payment at signup. Complete the term and the website is yours.
Photograph: Chmee2, CC BY-SA 3.0, via Wikimedia Commons