Web design for flooring contractors
People choose the floor first. Then they choose who lays it.
Someone stands in a hallway working out whether the dog, the school shoes and the underfloor heating point to carpet, engineered wood, luxury vinyl tile or laminate. They read three flooring websites before ringing anyone, and the one that answers the material question honestly, levelling included, gets the measure. PrimeStart builds that website and looks after it.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a flooring contractors pictogram beside an example website built for that trade.
Nobody rings a fitter until they have settled on the floor.
Flooring is a material decision before it is a fitting decision. The room is known; the argument at home is carpet against luxury vinyl tile, or engineered against solid. Your site takes that argument seriously, answers it the way you would on a doorstep, and shows only the floors you sell.
Bedrooms, stairs, and the questions nobody answers properly
Still the most-fitted floor in a British home, and the one carrying the most doubt. Wool or man-made? What does the underlay change? Will it survive a turning staircase with three children and a dog on it? Your page answers those in order.
What the site leads with
- Wool and man-made, compared honestly
- Stairs, landings and winder steps
- Old carpet lifted and taken away
The slow decision, researched hardest
The most expensive line on most quotations, so it gets read hardest. Engineered or solid? Will it live over underfloor heating? Oiled or lacquered, and who sees to it in five years? Answering those in the order people ask them beats another gallery of oak.
What the site leads with
- Engineered against solid, and why it matters
- Living over underfloor heating
- Oiled, lacquered, and how each ages
- Sanding and refinishing, if you offer it
Kitchens, halls and bathrooms that take a beating
Chosen for how it copes: water underfoot, warmth, and herringbone or parquet layouts that used to mean solid timber. It is also the floor most likely to telegraph every lump if the subfloor was not levelled first, so the page explaining preparation sells the job as surely as the plank.
What the site leads with
- Plank, herringbone and parquet layouts
- Glue-down and click, and when each suits
- Why the subfloor decides the finish
- Kitchens, utilities and bathrooms
The sensible floor, and the honest conversation about it
Bought for rentals, spare rooms and a quick refresh before a sale. Wear ratings, water resistance and the rooms where it does not belong are the whole conversation. Saying so in writing wins the customer already told otherwise by someone chasing the sale.
What the site leads with
- Where water rules it out
- Fitted rate per square metre, if you publish one
- Rental and pre-sale refits
If you do not sell it, it never appears. Listing every floor made in Britain only collects the enquiries you would refuse.
Homes, contracts, and the work that happens under the floor.
Three conversations, and a site that runs them together loses all three. A homeowner wants samples in their own light and a date. A landlord or a shopfitter wants a square-metre rate and a night's access. Everyone meets the subfloor eventually: the line nobody expected, and the reason a floor still looks right in five years.
Homes
Samples brought to the house, measured for waste, pattern match and stairs, then fitted by the team that measured it.
- Samples judged in the room, in its own light
- A measure that allows for waste and pattern match
- Old flooring lifted, gripper and underlay renewed
- Doors eased, thresholds matched, skirting scribed
Commercial and landlords
Offices, shops, studios and rental voids. A rate per square metre, a night or a weekend to fit it, and a floor chosen for traffic rather than taste.
- Contract carpet tile, safety flooring and sheet vinyl
- Slip resistance, and where the standards apply
- Out-of-hours and phased fitting around trading
- Void turnarounds for landlords and letting agents
Preparation and subfloors
The part the customer never budgets for and always pays for. Explaining it before the price does turns an awkward surprise into evidence.
- Latex levelling, screed repairs and ply overlay
- Moisture readings before anything is glued down
- Damp-proof membranes where the reading calls for one
- Underfloor heating, and the floors that suit it
Manufacturer names go on the site only where you hold the approval. Otherwise the page talks about the product, not the logo.
Doorway photographs sell floors. Swatches do not.
Nobody buys a floor from a forty-millimetre square of carpet on a phone screen. They buy it from a finished room shot from the doorway in daylight, where the trims and the threshold look deliberate. Group the gallery by floor type and someone set on herringbone sees herringbone.
Illustrative photographs. Your gallery carries your own finished rooms, added as you send them.
The measure is the sale. The form only has to book one.
Flooring is priced on the floor, not over the phone, so every route through the site ends in the same place. The request asks the five things that decide which sample books go in the van.
- 1The rooms, not just the room
Hall, stairs and landing is a very different morning from one bedroom. You know before setting off whether it needs two of you.
- 2What they are leaning towards
Carpet, wood, LVT or genuinely undecided. It decides what goes in the van, and what kind of conversation you are walking into.
- 3What is down now, and what is under it
Old carpet, tiles, boards or screed, plus anything that moves or sounds hollow. Uplift, disposal and levelling get into the price at the start rather than arriving as bad news.
- 4A postcode and a rough date
It reaches your inbox as one clear message, with enough in it to confirm a slot by text that evening.
Prefer the phone? Your number stays the biggest thing on every screen. The form is for the person comparing three flooring companies at eleven at night.
The van decides the map, not a list of postcodes.
A flooring company's real catchment is the distance you will drive twice: once to measure, once to fit. Stretch it and a two-day carpet job in a town you barely know eats the week behind it. Your pages name the towns you genuinely cover.
It matters more here than in most trades, because so much flooring work is repeat and referred. A landlord with four flats, a letting agent with a turnaround most months, a designer specifying for six clients: they all search locally first.
Naming those towns gives Google something honest to work with, too: real places and real jobs, not forty postcodes in grey at the foot of the page.
Five pages that take someone from "which floor?" to a date.
A flooring site usually fails one of two ways: a catalogue nobody finishes, or so little that everybody rings to ask the same three questions. This structure avoids both.
Your suggested site plan
5 pagesHome
What you fit, where you fit it, four clear routes into the floor types, and the measure request in the first screen.
- Floor types
- Areas covered
- Book a measure
Floors we fit
Carpet, engineered wood, luxury vinyl tile and laminate, each explained the way you explain it on a doorstep, with finished rooms below.
- Carpet
- Wood
- LVT
- Laminate
Preparation
Levelling, screed repairs, moisture readings and underfloor heating: the work that decides whether a floor lasts, priced openly rather than on the day.
- Levelling
- Moisture readings
- Underfloor heating
Commercial
Contract carpet tile, safety flooring and sheet vinyl for offices, shops and landlords, with out-of-hours fitting and square-metre pricing.
- Safety flooring
- Contract carpet tile
- Out of hours
Book a measure
The measure request, the towns you cover, and what happens between the visit and the fitting date.
- Measure request
- Towns covered
- How you price
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
Your Client Platform
Monday's finished hallway, on the site by Tuesday.
Every PrimeStart customer gets their own Client Platform. Follow the build stage by stage, send photographs from the job you finished this morning, ask for a change and approve the site before anything is published. Nothing technical to learn.
- Follow your website stage by stage, from onboarding to launch
- Send finished-floor photographs straight from your phone
- Message PrimeStart instead of chasing an email thread
- Preview the draft on a laptop and on a phone
- Ask for a change, and see when it has been made
- Approve the website before anything goes live
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
You never need a WordPress login, and never have to learn one.
Illustration of the Client Platform for a fictional flooring contractors business. SEO reporting is included with Website + SEO.
Website + SEO
When you are ready, we work on the searches people actually type.
Website + SEO is optional ongoing work on three agreed local searches. For a flooring business those are usually the trade itself, the product with the best margin, and the job you would take every week.
- £349.99/monthTotal. The website is included: the £49.99 Website is not added on top.
- 3 searchesAgreed with you at the start. Additional agreed search targets are £50/month each.
- Monthly workSearch and competitor research, website improvements, Google Business Profile work, local listings, technical monitoring and a clear monthly report in your Client Platform.
- 6-month minimumAfter the SEO minimum you can continue, or stop the SEO work and keep the Website for the rest of its 18-month term. Every month of it counts towards both.
A position on Google, a number of measures, a number of fitting days. Nobody honest can promise those. The SEO work is steady, reported work every month on how easily local customers find you.
Three example searches
- flooring Cheltenham
- lvt flooring Cheltenham
- carpet fitters Cheltenham
Illustrative results and example searches. Your three are agreed with you, and no position on Google is ever promised.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
The price
Get the floors online first. Grow when you want the reach.
Most flooring companies begin with the Website: the floor types explained, the preparation understood, the measure request working. Move to Website + SEO when you want monthly work on how people in your towns find it.
Built around the choice of floor, the preparation underneath it and a measure request that asks the right questions.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on how easily local customers find it. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how flooring contractors are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part takes less time than levelling a hallway.
Choose a plan, tell us which floors you fit and how you prepare a subfloor, then send the photographs already on your phone. We write the pages, build the site and handle everything technical.
- 1
Choose your plan
Pick Website or Website + SEO. Your first monthly payment is taken at signup.
- 2
Tell us about the business
A short onboarding in your Client Platform: services, areas, anything you want highlighted, your logo, any photos and the number you want calls to go to.
- 3
Ready to Build
We check we have what we need. If something's missing we'll say exactly what, and work with what you have where we can.
- 4
First draft
You see a working draft of your site, on desktop and phone, and tell us what to change.
- 5
Approve and launch
Reasonable in-scope revisions, then you approve it. Nothing goes live until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions flooring contractors ask us
How much does a website for a flooring contractor cost?
What happens at the end of the 18 months?
How quickly will I see a first draft?
Can the site explain the floors without turning into a catalogue?
Should the site talk about subfloor preparation, or does that put people off?
Can customers order samples through the site?
I fit for landlords and offices as well as homes. Does that fit in five pages?
What is SEO, and do I need it to start?
The trades either side of the floor
The trades before you and after you, each with a page written for the way that trade is chosen.
You lay the floors. We will look after the website.
The choice of floor explained, the preparation underneath it priced openly, your finished rooms shown properly and a measure request that asks the right questions.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk