Websites for furniture restorers and upholsterers
One family has a grandmother's chair that means everything. One designer needs the same finish repeated across a set of eight.
PrimeStart designs a website around your furniture restoration and upholstery business, then hosts it, updates it and looks after it for you. Built to show a real portfolio to a family trusting a sentimental piece and a designer specifying a commercial run alike — from £99.99 a month with £0 upfront design fee.
Example enquiry — not a real customer
Example design — fictional business
Why a website
This is a craft bought on the portfolio, not a price list.
Nobody hands over a sentimental piece, or specifies a run of chairs, without seeing proof of the finished standard first. Real before-and-after work does more persuading than any description ever could.
A family wants an honest answer, not a sales pitch
A genuine assessment of what can and cannot be saved, so they know where they stand before committing a sentimental piece.
A designer is checking consistency, not browsing
Whether a workshop can repeat the same fabric and finish reliably across a whole set tells a designer in seconds whether to send the order.
The portfolio does the persuading, before anything else is asked
Real before-and-after photographs of similar pieces, shown plainly, tell a customer more than any words about the craft could.
They want to describe their piece, not fill in a generic form
A quote request that asks for the piece, its condition and photos gets an honest assessment started without a wasted visit.
Getting customers
Somebody looking at a tired armchair is searching right now.
“Furniture restorer near me”, “reupholster a sofa cost”, “can this chair be saved” — different searches, different pieces. SEO is the ongoing work of being found for each one.
- Local searches, agreed with you. We pick the three searches that matter most to your business — say, “furniture restorer Bath”, “reupholstery Somerset” and “antique chair restoration” — and work on them every month.
- Google Business Profile. Set up and kept current, so you appear on the map with your services, your areas and a way to reach you.
- Reviews from genuine customers. A simple way to ask satisfied customers for a Google review after a piece is finished, because reviews are what someone checks before trusting a sentimental piece to a workshop.
- Content that answers real questions. What a condition assessment actually checks, and how fabric and finish choices work — the things people search for before they are ready to enquire.
- A monthly report you can read. What we did, what moved, and what's next — in your Client Platform, in clear, straightforward language.
We never promise rankings or a number of customers. We do promise consistent, honest work on being found — and to show you exactly what we did.
Built for you
A portfolio and an honest assessment need to sit on the same page as a real quote route.
A family trusting a sentimental piece and a designer specifying a commercial run are both making a trust decision built on the portfolio, and both deserve an honest assessment process rather than a promise that any piece can be saved. A template can't tell the difference, and it certainly can't show your work properly. We can.
Every PrimeStart website is designed from scratch and custom coded on WordPress in HTML and PHP — no page builders, no theme bought off a shelf with your name typed in. It's built around real before-and-after photography, an honest assessment process, and fabric and finish choices presented properly rather than described in passing.
“A family wants an honest answer about their grandmother's chair. A designer wants the same finish repeated eight times. Neither wants a promise the workshop can't actually keep.”
The honesty-first rule behind every restoration and upholstery site
- 1
Shown before and after, not a brochure render
Restored and reupholstered pieces photographed at both stages, so a customer can judge the standard of work before trusting their own piece to it.
- 2
Honest, before anything is promised
What a condition assessment actually checks, and a genuine sense of what can and cannot be saved, rather than a promise made to win the job.
- 3
Swatches and finishes, not a description
Real fabric and finish choices presented clearly, so a decision can be made with genuine confidence.
- 4
A form built for a commercial run
Piece count and fabric or finish, so a designer's order is quoted consistently, not as a single domestic restoration.
What's included
Everything a website needs to run, handled for you.
You don't need to learn hosting, domains or WordPress. Every PrimeStart website comes with the technical side done and looked after — for as long as you're with us.
Design & build
- Custom design around your businessApproved by you
- Custom coded on WordPressHTML & PHP
- Up to 7 pages to startMore via your platform
- Mobile-first, fast loading
Hosting & security
- Hosting, included
- Domain name & SSL certificate
- Daily backups
- Security monitoring & updates
Changes & management
- Small changes when you need themWithin service scope
- WordPress & plugin updatesEvery month
- Enquiry forms to your phone
- Support from real people
Your Client Platform
- See your site's progress
- Request changes in a click
- Order extra pages
- SEO reports (SEO add-on)Monthly
We're on the website. Updates, fixes, backups and changes happen in the background — you'll only hear from us when there's something worth hearing.
How it starts
Choose your plan
One managed website. Add SEO if you want help being found.
A complete, managed website at one monthly price. SEO is an optional extra on top. Pay monthly, or pay upfront for the year and save.
PrimeStart Managed Website
A professional website for your furniture restoration and upholstery business, looked after for you.
£99.99a month
Save 15%
up to 7 pages. 12-month initial term, then £49.99 a month.
Start my websiteDesign, build, hosting, domain, SSL, backups, updates, small changes, support and your Client Platform login.
SEO add-on
For furniture restorers and upholsterers who want help being found on Google.
£249.99a month, added to the website
Save 25%
SEO Essential from +£99.99 a month. Growth +£249.99 a month. 6-month minimum when paid monthly.
Add SEOEverything in the managed website, plus ongoing SEO work chosen for what will help most, Google Business Profile work and a monthly report.
First payment at signup, no setup charges. Monthly customers own their site after the agreed 12-month term; upfront customers can take early handover once the site is complete and approved. Full terms on the pricing page.
Questions
What restoration and upholstery customers check before committing.
The commercial questions, answered plainly. Anything else, ask us — a real person will call you back.
Not sure which plan?
Tell us how much of your work is domestic restoration versus trade or commercial orders, and we'll say honestly whether SEO is worth it for you yet.
Request a callMost of our work comes through word of mouth and other trades recommending us. Do we need a website?
How much does a website for a furniture restoration or upholstery business cost with PrimeStart?
Can the site show a portfolio rather than just take an enquiry?
Will the website promise that any piece can be restored?
Can we show fabric or finish choices on the site?
Can we show our BAFRA or guild membership?
Do I own the website?
How long until my site is live?
Can the site handle a trade order for several pieces, not just one restoration?
Get started
You restore the piece. We'll keep the website honest about what it can survive.
Choose a plan, tell us about your memberships and the areas you cover, and see your first design before anything goes live.
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