Talk to us Get started

Websites for jewellers

Someone bringing an engagement ring or a broken clasp wants to know which one you actually do.

PrimeStart designs a website around your jewellers, then hosts it, updates it and looks after it for you. Built to answer what a visitor actually wants to know — your bespoke and repair work, your expertise, and a fast way to enquire — from £99.99 a month with £0 upfront design fee.

Get started Talk to someone first
£99.99a month, £0 upfront
Custom builtnever a template
Fully managedhosting, changes, updates
Services shown clearlyHallmarking, named accurately rather than assumed, is the kind of detail that earns trust with something valuable.

Example enquiry — not a real customer

Example design — fictional business

Why a website

Someone trusting you with an engagement ring checks what you actually make and repair first.

Someone choosing a jeweller for something as personal as an engagement ring or a family repair is usually checking exactly what you do, and a site that shows this plainly wins the enquiry against one built entirely from product photography.

01

They check whether you do bespoke or engagement work

Bespoke design and engagement rings, named clearly, is the first thing a customer planning a proposal looks for.

02

They check repairs, resizing and servicing

Whether you can resize a ring, repair a clasp or service a watch matters directly to whether they get in touch with you at all.

03

They check valuations and hallmarking

Whether you offer valuations, and how a piece is hallmarked, are practical questions a customer wants answered before they commit.

04

They want a fast way to enquire

A form that starts the conversation efficiently, so the next step is a booked appointment rather than an unanswered message.

Getting found

A customer usually starts with a search before trusting a jeweller with something valuable.

"Bespoke engagement ring near me", "jeweller ring resizing", "watch servicing Guildford" — searches a customer makes once they decide what they need. Website + SEO is the ongoing work of being visible when they do.

  • Local searches, agreed with you. We pick the three searches that matter most to your business — say, "bespoke jeweller Guildford", "engagement ring resizing" and "watch servicing near me" — and work on them every month.
  • Google Business Profile. Set up and kept current, so you appear on the map with your services, hours and a way to reach you.
  • Reviews handled carefully. A simple way to gather genuine reviews from customers you've served, shown as written and never used to imply a result we can't confirm.
  • Content that answers real questions. How resizing and repairs work, what a valuation involves, and how bespoke commissions are priced, written accurately for someone trusting you with something valuable.
  • A monthly report you can read. What moved and what we're doing about it — in your Client Platform, without the analytics jargon.

We never promise rankings or a number of new enquiries. We do promise consistent, honest work on being found — and to show you exactly what we did.

Built for you

A customer trusting you with an engagement ring needs your services clearly, not a page of generic jewellery photography.

Something as personal as an engagement ring or a family repair needs services named plainly — a stock photo of rings won't settle it.

Every PrimeStart website is designed from scratch and custom coded on WordPress in HTML and PHP — no page builders, no theme bought off a shelf with your logo dropped in. It's built around what a comparing customer needs to decide quickly: your services, your expertise, and how to enquire.

"A customer choosing where to buy an engagement ring doesn't need a stock catalogue. They need to know, clearly, that you do bespoke work and how an appointment starts."

Why services and appointments sit above the fold on every jewellers site
Custom HTML & PHP on WordPress No page-builder templates Fast on mobile Yours after the term
1Services, by name 2Trade body, if held 3Hallmarking shown correctly 4Enquiry route
  • 1

    Bespoke, repairs and valuations told apart clearly

    Never one generic "jewellery" page that makes a customer guess what you actually do.

  • 2

    NAJ or similar membership shown honestly

    So a customer can check your standing before they commit.

  • 3

    Assay Office hallmarks, described factually

    Never implied or assumed on your behalf.

  • 4

    A fast way to request an appointment

    Never a live booking system we haven't built — an enquiry form that starts the conversation efficiently.

What's included

Everything a website needs to run, handled for you.

You don't need to learn hosting, domains or WordPress. Every PrimeStart website comes with the technical side done and looked after — for as long as you're with us.

Design & build

  • Custom design around your jewellersApproved by you
  • Custom coded on WordPressHTML & PHP
  • Up to 5 pages to startMore via your platform
  • Mobile-first, fast loading

Hosting & security

  • Hosting, included
  • Domain name & SSL certificate
  • Daily backups
  • Security monitoring & updates

Changes & management

  • Small changes when you need themWithin service scope
  • WordPress & plugin updatesEvery month
  • Enquiry forms to your inbox
  • Support from real people

Your Client Platform

  • See your site's progress
  • Request changes in a click
  • Order extra pages
  • SEO reports (Website + SEO)Monthly
While you're at the bench

We're on the website. Updates, fixes, backups and changes happen in the background — you'll only hear from us when there's something worth hearing.

How it starts

Tell us about your businessYour services, trade body and anything else that applies.
See your designWe design your site and you approve it before anything goes live.
Go live, looked afterYour site launches, and we keep running it from then on.

Choose your plan

Two plans. The difference is whether you want help being found.

Both give you a complete, managed website. One adds ongoing SEO work to it. Pay monthly, or pay upfront for the year and save 25%.

Website

A professional jewellers website, looked after for you.

£99.99a month

Save 25%

12-month plan. £0 upfront design fee.

Start my website
Months 1–12£99.99 a month
OwnershipYours after the 12-month term

£899.91once

12 months of Website paid upfront — saving £299.97.

Start my website
Instead of£1,199.88 over 12 months
OwnershipEarly handover once approved, or keep it managed

Design, build, hosting, domain, SSL, backups, updates, small changes, support and your Client Platform login.

For getting found

Website + SEO

For jewellers who want help being found on Google.

£349.99a month, in total

Save 25%

Includes your managed website. SEO runs for a 6-month minimum.

Start Website + SEO
Months 1–6£349.99 a month · SEO minimum
Months 7–12£349.99 · or stop SEO and pay £99.99

£3,149.91once

12 months of Website and 12 months of SEO paid upfront — saving £1,049.97.

Start Website + SEO
Instead of£4,199.88 over 12 months
Covers12 months of Website and SEO

Everything in Website, plus three agreed local searches worked on monthly, Google Business Profile, reviews, technical fixes and a monthly report.

First payment at signup, no setup charges. Monthly customers own their site after the agreed 12-month term; upfront customers can take early handover once the site is complete and approved. Full terms on the pricing page.

Questions

What jewellers ask us.

The commercial questions, answered plainly. Anything else, ask us — a real person will call you back.

Not sure which plan?

Tell us how much of your custom comes from search versus recommendations and passing trade, and we'll say honestly whether SEO is worth it for you yet.

Request a call
Can the site show our NAJ membership?
Yes, if you hold it. The National Association of Jewellers is the UK trade body for the jewellery industry; we show your membership exactly as held, never assumed on your behalf.
Can customers book a valuation or repair online?
The site is not a booking platform. PrimeStart sites do not include an appointment or booking system as part of the standard plan; an enquiry form, or your existing route, starts a conversation about an appointment instead.
Does the website include an online shop?
Not as part of the standard plan. Fine jewellery is usually sold in person or by appointment, so the site showcases your work and expertise and gets a customer to enquire, rather than assuming a checkout.
How much does a website for a jeweller cost with PrimeStart?
Website is £99.99 a month for 12 months with no upfront design fee, or £899.91 paid upfront for the year (save 25%). Website + SEO is £349.99 a month in total, or £3,149.91 paid upfront for 12 months of Website and SEO. For new agreements, after the first 12 months the website continues automatically at £49.99 a month for hosting and aftercare, with no new minimum term, unless you give 30 days' notice; Website + SEO continues at £299.99 a month while SEO is still running. Existing customers keep the pricing in their own agreement.
Can the site mention hallmarking?
Yes, factually. Where a piece carries a UK hallmark from an Assay Office, we describe that accurately; we never claim a hallmark, a registration or an assay mark that hasn't been confirmed with you.
Do we own the website?
Yes. On the monthly plan the site is yours after the agreed 12-month term, subject to the contract. If you pay upfront you can choose an early handover once the site is complete and approved, or keep it managed with us.
How quickly will I see a first draft?
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Nothing is published until you have reviewed and approved it.

Get started

You craft the piece. We'll run the website.

Choose a plan, tell us about your services, and see your first design before anything goes live.

Get started Talk to someone first 020 7167 8977