Web design for dog walkers and pet sitters
You are being given a key and a dog.
That is a bigger act of trust than almost any other local service, and it is done on the strength of a website, a few photographs and whatever a neighbour said. Insurance, DBS, how many dogs you walk at once and what happens if something goes wrong are not details. They are the whole decision, and most pet care websites leave every one of them unsaid. We build it properly, host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a dog walkers & pet sitters pictogram beside an example website built for that trade.
What you offer
Three different levels of trust, priced differently.
A group walk, a solo walk and staying overnight in somebody's house are wildly different propositions, and blending them into "pet services" undersells the ones that matter. Each deserves naming, pricing and explaining.
Walking
The regular work that fills the middle of every day and pays the bills.
- Group walks
- Solo walks
- Puppy visits
Sitting and visits
Where the trust required steps up sharply and so does the rate.
- Home visits
- House sitting
- Holiday cover
Extras
Small additions that make you the person they keep rather than one of several.
- Vet trips
- Medication
- Key holding
Anything you do not offer comes off the site. If you do not take on reactive dogs or overnight sitting, nobody asks you for them.
Where you cover
A walking round is a route, not a radius.
Collections have to fit into a loop with a van, a set of keys and a fixed lunchtime window. Being precise about the streets and villages you cover means the enquiries you get slot into a round you already drive.
- Say where the round already goes
An extra dog on a street you already collect from is nearly free. One three miles the wrong way is not, and being honest about that protects your day.
- Say when you are full
A full round is good marketing. It also lets you build a waiting list for the autumn, when a few customers always drop away.
- Name where you walk them
Owners genuinely want to know: which woods, which fields, whether they are off lead and how you decide. It is one of the most reassuring things you can publish.
The streets already on the round, then the ones you would take on.
Reassurance
Insurance, DBS, and what happens if something goes wrong.
The third one is the question nobody asks and everybody thinks about. A page that says plainly what you would do if a dog were injured, escaped or became ill will win you work from people who have been worrying about exactly that.
We describe your business exactly as it runs. Nothing invented, no fabricated reviews, and no qualifications or checks you do not hold.
Things we'll display if they apply to you
- Your pet business insurance, including care, custody and control cover
- Public liability insurance
- Your DBS certificate
- Canine first aid training
- Any licence your local authority requires for the services you provide
- How many dogs you walk at once, and how they are matched
- Your emergency procedure, including which vet you would use
- Key handling, and how your vehicle is set up for transporting pets
Some pet services in England require a licence from the local authority, and the rules differ across the UK nations. You tell us what licences, insurance and checks you hold, and we display precisely those.
Rates
Publish them. Owners are budgeting weekly.
A daily walk is a recurring household cost and people work it out per week and per month. Showing the rate, and what a block of five does, lets somebody decide without a message and means the enquiries you get already fit the budget.
- Show the weekly figure too
"£16" and "£80 a week for daily walks" land completely differently, and only one of them is the actual decision being made.
- Say what a walk includes
How long they are genuinely out, paws wiped, water topped up, and a photo sent. The small things owners repeat to friends.
- Bank holidays and cancellations
Whether you charge extra, and what notice you need. Written kindly it prevents almost every awkward conversation.
Rates shown are the example business's illustrative figures. Yours are your own, and we change them whenever you want.
Your site plan
Four pages, and the about page matters more than you think.
People are choosing a person, not a company. Who you are, why you do this and what your day looks like is doing as much work as the price list.
Your suggested site plan
4 pagesHome
What you offer, the rates, where you cover, and whether you have space.
- Services
- Rates
- Space
Services & rates
Walks, visits and sitting, with what each includes and what it costs weekly.
- Walks
- Visits
- Sitting
Areas & how it works
The round, where you walk, keys, the meet-and-greet and your emergency procedure.
- Round
- Keys
- Emergencies
About me & contact
Who you are, your insurance and DBS, your own dogs, and the enquiry form.
- About
- Insured
- Ask
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
Your Client Platform
Say the round is full, from the van.
Every PrimeStart customer gets their own Client Platform. It is where the project lives while it is being built, and where you ask for changes once it is live.
- Follow the build stage by stage, without emailing to ask
- Send photographs from the walk straight from your phone
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a phone before anybody else sees it
- Approve the website before it goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
There is nothing technical to learn and no WordPress to open. One login, and the rest is us.
Illustration of the Client Platform for a fictional dog walkers & pet sitters business. SEO reporting is included with Website + SEO.
SEO
One daily walker is four thousand pounds a year.
Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. Pet care has extraordinary customer value: a dog walked every weekday is a recurring contract that lasts as long as the dog does.
- £349.99/monthTotal. The website is included: the £49.99 Website is not added on top.
- 3 searchesAgreed with you at the start. Additional agreed search targets are £50/month each.
- Monthly workSearch and competitor research, website improvements, Google Business Profile work, local listings, technical monitoring and a clear monthly report in your Client Platform.
- 6-month minimumAfter the SEO minimum you can continue, or stop the SEO work and keep the Website for the rest of its 18-month term. Every month of it counts towards both.
Nobody can promise a position on Google, and we do not. What we commit to is the agreed work every month, tracking what happens, and changing course when the evidence says to.
- dog walker near me
- pet sitter near me
- cat sitting near me
Because the value per customer is so high and the searches are so local, even one or two new clients a year comfortably justifies the work. We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts. Additional agreed searches are +£50 a month each.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
The plans
The same pet care website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
A pet care website that answers insurance, group sizes and emergencies before anybody has to ask.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed local searches, where one daily client is a recurring contract for years. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- Insurance and DBS shownBecause you are being handed a key and a dog
- Rates published weeklyWhich is how owners actually budget for a daily walk
- Group sizes statedHow many dogs, and how they are matched. Owners care enormously
- Your emergency procedureThe question nobody asks and everybody worries about
- Your streets written outSo enquiries fit a round you already drive
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how dog walkers & pet sitters are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part takes less time than one round.
Choose a plan, tell us your services and rates, then tell us what to change on the draft. We do the rest.
- 1
Choose your plan
Website, or Website + SEO. The upfront website design fee is £0 and your first monthly payment is taken at signup.
- 2
Tell us about the round
A short onboarding in your Client Platform: your services and rates, your group sizes, the streets you cover, your insurance, DBS and any licence, and where enquiries should land.
- 3
Ready to Build
We check we have what we need. If a rate or a policy needs a decision, we say exactly which, and get on with the rest.
- 4
First draft
A working draft on a phone first: the services, the rates, the areas and the enquiry.
- 5
Approve and launch
Reasonable in-scope changes, then you approve it. Nothing is published until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions pet care businesses ask us
How much does a website for a dog walking business cost?
What happens at the end of the 18 months?
Is the domain name included?
I am a one-person business. Will a website look overblown?
Should I publish my rates?
Do I need a licence, and should the site mention it?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
You look after the animals. We'll look after the website.
Web design for dog walkers and pet sitters at £49.99 a month with a £0 upfront website design fee: insurance and checks shown, rates published weekly, and your round written out.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk