Web design for wedding planners
A planner costs less than the mistakes they prevent.
The hardest part of this business is not being chosen over another planner. It is convincing somebody that a planner is for them at all, when they assume it is a luxury for weddings far larger than theirs. That argument has to be won on the website, before anybody enquires — with a clear account of what you actually do, three honest ways to work together, and what each one costs. We build that, host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a wedding planners pictogram beside an example website built for that trade.
What a planner actually does
Eighteen months, laid out, so nobody has to imagine it.
Almost every couple who does not hire a planner made that decision without ever finding out what one does. Setting out the year properly is the most persuasive thing a planner's website can contain, because it turns an abstract expense into a list of jobs somebody can picture themselves failing to do.
- 01
Eighteen to twelve months out
Working out what the day should feel like and what it can cost, then finding a venue that fits both. Venue searching alone saves months, because you already know which ones take 120 seated and which curfew will end the evening at eleven.
- 02
Twelve to six months out
The suppliers that book up first: caterer, photographer, band or DJ, florist, transport. Contracts read properly, deposits tracked, and a running figure so nobody discovers the overspend in April.
- 03
Six to two months out
The detail that quietly eats evenings. Stationery, seating, dietary requirements, rooms for guests, the order of the day, and the twenty small decisions that only exist once the big ones are made.
- 04
The final month
Confirming everything twice, building the schedule every supplier works from, and being the phone number they ring instead of the couple.
- 05
The day itself
On site from the morning, running the timings, meeting deliveries, handling whatever goes wrong quietly, and making sure the couple never hear about it.
- 06
The week after
Returning hire, chasing final invoices, and the things nobody thinks about until they are standing in a barn on a Sunday morning with a car full of vases.
Written out like this, the value argument makes itself. It is also the part of a planner's website that most often does not exist.
Weddings you have run
Photographs of the work, not of the flowers.
A planner's gallery has a harder job than a florist's, because your work is mostly invisible in the finished photographs. What reads is scale, style and competence: a room turned around between courses, a schedule on a clipboard, a supplier team briefed at eight in the morning.
Photographs here are illustrative. Your own weddings replace them, with the couple's permission and the photographer credited.
Three ways to work together
The whole thing, some of it, or just the day.
Most people who enquire have no idea that partial planning or on-the-day coordination exists, and it is usually the option they actually want. Naming all three, with what each costs, converts the couples who would otherwise decide a planner is not for them.
- Name the cheapest option clearly
On-the-day coordination is the way most people discover planners, and it is the one they can picture affording. Hiding it behind "contact us for details" loses them entirely.
- Explain the percentage honestly
If you charge a percentage with a minimum fee, say so and say why. Couples find it fair once it is explained and suspicious when it is not mentioned until the second call.
- Say what is not included
Supplier costs, travel, accommodation for multi-day weddings. Being straight about it early is the difference between a trusted adviser and an awkward conversation in month four.
Prices shown are the example planner's illustrative rates. Yours are your own, and we change them whenever you want.
Who actually enquires
The couples who need you most are the ones who think they cannot afford you.
Wedding planning sells against a stubborn assumption: that a planner is a luxury for weddings with a marquee, three hundred guests and a helicopter. In reality the couples who benefit most are two people with full-time jobs, a barn eighteen months out and no idea how many suppliers a wedding involves. They will never enquire while the website reads as an invitation-only service.
So the site's job is not to look expensive. It is to be specific: this is what we do, this is when we do it, this is what it costs, and this is the smallest way you can work with us. Specificity reads as confidence, and it lets somebody self-select rather than having to ask a question they feel embarrassed asking.
The other audience is the venues and suppliers who recommend you, and they read the site differently. They are checking that you are organised, that you are pleasant to work alongside, and that sending a couple your way will not come back to them. A page that says how you work with suppliers does more for referrals than any amount of styling.
Your site plan
Five pages, and one of them exists only to explain the job.
The structure follows the argument the site has to win: what a planner does, how you do it, what it costs, what it looks like when it works, and how to start a conversation.
What you do in one sentence, the three ways to work together with prices, and one obvious way to arrange a call.
- Three ways
- Prices
- Arrange a call
The planning year set out month by month, so the value of the job explains itself without a hard sell.
- 18 months
- The day
- After
Real weddings you have run, with the photographer credited, showing the range of styles and sizes you handle.
- Styles
- Sizes
- Venues
Full, partial and on-the-day, how the fee is worked out, what is not included, and how travel is handled.
- Full
- Partial
- On the day
Who you are, how you work with suppliers and venues, the areas you cover, and a short first-call enquiry.
- About
- Suppliers
- Enquiry
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
Your Client Platform
Update your fees in January, from a train.
Every PrimeStart customer gets their own Client Platform. It is where the project lives while it is being built, and where you ask for changes once it is live.
- Follow the build stage by stage, without emailing to ask
- Send new photographs from a wedding, with the credit attached
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a phone before anybody else sees it
- Approve the website before it goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
Weddings come in seasons and so do the changes. Sending them is a message rather than a project.
Illustration of the Client Platform for a fictional wedding planners business. SEO reporting is included with Website + SEO.
Website + SEO
Three searches, and each one is a different stage of panic.
Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. Planning searches map neatly onto how far through the process somebody is, and the later ones convert fastest.
- £349.99/monthTotal. The website is included: the £49.99 Website is not added on top.
- 3 searchesAgreed with you at the start. Additional agreed search targets are £50/month each.
- Monthly workSearch and competitor research, website improvements, Google Business Profile work, local listings, technical monitoring and a clear monthly report in your Client Platform.
- 6-month minimumAfter the SEO minimum you can continue, or stop the SEO work and keep the Website for the rest of its 18-month term. Every month of it counts towards both.
Nobody can promise a position on Google, and we do not. What we commit to is the agreed work every month, tracking what happens, and changing course when the evidence says to.
- 01“wedding planner Bath”
The broad one, searched early by people still deciding whether a planner is a thing they are allowed to have. It brings the most traffic and converts the slowest, and it is where the explanation page does its work.
- 02“on the day wedding coordinator Bath”
Searched at about four months out by somebody who has planned it all and has just realised they cannot also run it. High intent, a clear budget in mind, and far less competition than the broad search.
- 03“wedding venue search Bath”
Very early, very valuable, and rarely targeted. Somebody looking for help finding a venue is at the start of an eighteen-month relationship rather than a single booking.
We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts. Additional agreed searches are +£50 a month each.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
The plans
The same planning website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
A planning website that explains the job, prices all three services and makes a first conversation easy to arrange.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed searches, including the late-stage ones that convert fastest. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- The planning year, written outThe most persuasive page a planner can have, and the rarest
- Three ways to work togetherIncluding the smallest one, which is how most people start
- Fees explained, including the percentageFair once it is explained, suspicious when it is not
- What is not included, said earlySupplier costs, travel, accommodation
- A page suppliers are happy to send people toBecause referrals are half the business
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how wedding planners are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part fits into one quiet week in January.
Choose a plan, send us your services and photographs, then tell us what to change on the draft. We do the rest.
- 1
Choose your plan
Website, or Website + SEO. The upfront website design fee is £0 and your first monthly payment is taken at signup.
- 2
Send us how you work
A short onboarding in your Client Platform: your three services and fees, the planning year in your own words, weddings you can show with permission, the areas you cover, and where enquiries should land.
- 3
Ready to Build
We check we have what we need. If a fee or a service boundary needs a decision, we say exactly which, and get on with the rest.
- 4
First draft
A working draft with the planning year and the three services in place, so you can see whether the argument reads properly.
- 5
Approve and launch
Reasonable in-scope changes, then you approve it. Nothing is published until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions wedding planners ask us
How much does a website for a wedding planner cost?
What happens at the end of the 18 months?
Is the domain name included?
Should I publish my fees when every wedding is different?
Can the website manage supplier schedules or guest lists?
Can I show weddings without naming the couple?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
Related industries
You run the wedding. We'll run the website.
Web design for wedding planners at £49.99 a month with a £0 upfront website design fee: the planning year explained, three ways to work together with prices, and a first call that is easy to arrange.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk