Web design for florists
Weddings are planned. Funerals are not. Both need answering.
No other shop serves two customers this far apart on the same afternoon. One is eighteen months out with a mood board; the other has been given an hour by a funeral director and needs to know whether you can deliver to a crematorium on Thursday. A florist's website has to hold both without either feeling like an afterthought. We build that, host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a florists pictogram beside an example website built for that trade.
The work
Your own flowers, photographed on the bench, not a stock bouquet.
Flowers are the one trade where a generic photograph is instantly recognisable as generic. People know what a supermarket bunch looks like, and a website full of them undoes everything the shop window achieves.
Photographs here are illustrative. Your own arrangements replace them, and we can pull your Instagram in so what is on the site is what is actually in the bucket this week.
Weddings and events
The wedding enquiry is worth more than a hundred bouquets.
One wedding is a month of hand-tieds. The enquiry needs to arrive with enough detail to reply properly, and it needs to feel like the beginning of a conversation rather than an order form for a large bunch.
- Ask what they need, not what they want
Bouquets, buttonholes, table flowers, an arch, church or venue. A short checklist is far easier to fill in than an empty box, and it produces an enquiry you can actually price.
- Colours and feel, in their words
"Soft, mostly white and green" tells you more than any dropdown of flower names, and it lets somebody who knows nothing about flowers describe what they want.
- Invite them into the shop
Weddings are won across a counter with a bucket of stems on it. The form's job is to get somebody through the door, not to close the sale.
Funeral work is handled the opposite way: a phone number at the top of the page, the funeral directors you work with named, and the delivery deadlines said plainly.
Delivery
Where you deliver, and by when, decides half the orders.
Somebody ordering flowers is almost always ordering them for an address that is not their own, often in a hurry, and often from another part of the country. If the site cannot tell them quickly whether you cover that postcode and whether it can go today, they ring somebody else.
- Publish the cut-off time
"Order by 11am for same-day delivery" is the single most useful line on a florist's website, and roughly half of them do not have it anywhere.
- Name the villages
People search for a florist by the place they are sending flowers to, not by the place you are in. Listing the villages you cover is how those searches find you.
- Hospitals, care homes and crematoria
The delivery addresses with rules of their own. Saying which ones you deliver to, and what they allow, saves a difficult phone call at a difficult moment.
- Stamford
- Oakham
- Bourne
- Uppingham
- Ketton
- Market Deeping
- Ryhall
- Empingham
The towns and villages covered, with the same-day cut-off said beside them.
Your site plan
Five pages, and two of them serve completely different customers.
Weddings and funerals both deserve a proper page of their own. Everything else is the shop: what you make, where you deliver and how to reach you before the cut-off.
Your suggested site plan
5 pagesHome
This week's flowers, the delivery area and cut-off, and one obvious way to order or enquire.
- This week
- Delivery
- Cut-off
Occasions
Bouquets and arrangements organised by reason, with three sizes and prices, plus subscriptions.
- Birthdays
- Sympathy
- Weekly
Weddings
Your wedding work, how a consultation runs, what couples usually need, and the enquiry form.
- Gallery
- Consultation
- Enquiry
Funerals
Tributes and prices, the funeral directors you work with, delivery deadlines and a phone number at the top.
- Tributes
- Directors
- Deadlines
Delivery & visit us
The villages you cover, the same-day cut-off, hospital and crematorium deliveries, opening hours and where to park.
- Villages
- Cut-off
- Hours
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
Website + SEO
Why a shop with a good window still needs finding.
SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. A florist's window sells to the people walking past it; most of the orders that matter come from somebody two hundred miles away searching for a town they are not in.
The kind of searches SEO works on
- florist near me Stamford
- funeral flowers Stamford
- wedding florist Stamford
£349.99/month total, website included. SEO never promises a position, a number of enquiries or a revenue figure. It promises the work, every month.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
- 1
A site that looks like your flowers
Your own work, photographed on the bench, tells somebody in Aberdeen that the flowers arriving at their mother's house in Stamford will be worth having.
- 2
Found by the people already searching
"Florist near me", "funeral flowers" and the wedding searches are all made by people who are definitely buying flowers today or on a fixed date. There is no browsing audience to persuade.
- 3
The right enquiries, not more of them
Weddings and funeral work are worth targeting properly. Being visible for the searches that carry real value beats being vaguely visible for everything.
- 4
A page built to convert once they arrive
Delivery area, cut-off time, a tappable phone number and a wedding enquiry that asks the right things. There is nothing to work out, which matters when somebody is upset or in a rush.
The Google Business Profile does a great deal of the work for a shop with a door on the street — hours, photographs, replies to reviews — and the SEO work includes keeping it accurate alongside the site.
Your Client Platform
Change this week's flowers from the bench.
Every PrimeStart customer gets their own Client Platform. It is where the project lives while it is being built, and where you ask for changes once it is live.
- Follow the build stage by stage, without emailing to ask
- Send new photographs and prices straight from your phone
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a phone before anybody else sees it
- Approve the website before it goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
Prices move with the market and the flowers move with the season. Sending an update is a message, not a project.
Illustration of the Client Platform for a fictional florists business. SEO reporting is included with Website + SEO.
The plans
The same florist's website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
A florist's website that answers delivery and cut-off instantly, sells by occasion, and treats weddings and funerals as the different jobs they are.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed searches and the Business Profile that carries most shop traffic. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- Collections organised by occasionBecause nobody shops for a flower, they shop for a reason
- The delivery area and the cut-offThe single most useful line on a florist's website
- Funerals given their own quiet pageDifferent tone, different urgency, different questions
- A wedding enquiry worth replying toDate, venue, what they need, colours and feel
- Your own flowers, photographedNot a stock bouquet everybody recognises as one
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how florists are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part takes an afternoon in the quiet week after Valentine's.
Choose a plan, send us your collections and photographs, then tell us what to change on the draft. We do the rest.
- 1
Choose your plan
Website, or Website + SEO. The upfront website design fee is £0 and your first monthly payment is taken at signup.
- 2
Send us the shop
A short onboarding in your Client Platform: your collections and prices, the delivery area and cut-off, the funeral directors you work with, wedding photographs, opening hours, and where enquiries should land.
- 3
Ready to Build
We check we have what we need. If a price or a delivery rule needs a decision, we say exactly which, and get on with the rest.
- 4
First draft
A working draft on a phone first, because that is where nearly every order starts.
- 5
Approve and launch
Reasonable in-scope changes, then you approve it. Nothing is published until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions florists ask us
How much does a website for a florist cost?
What happens at the end of the 18 months?
Is the domain name included?
Can people order and pay on the website?
Should I show prices when the market moves?
How do I handle funeral work without it feeling commercial?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
You make the flowers. We'll run the website.
Web design for florists at £49.99 a month with a £0 upfront website design fee: collections by occasion, a delivery area and cut-off people can find, and weddings and funerals handled properly.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk