Web design for painters and decorators
People choose a decorator on the finish and the dust sheets.
A decorating enquiry is really two questions. Will it look right when you have finished, and what will my house be like while you are in it? The website answers both before anyone picks up the phone: finished rooms, the preparation behind them, interior and exterior work kept apart. Then we host it, update it and look after it.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a painters & decorators pictogram beside an example website built for that trade.
The finish
Nobody can picture two coats of eggshell. Everybody understands the same wall twice.
Decorating is the one trade every customer half-believes they could do themselves. Photographs change their mind: the wall before you touched it, and the wall when you left.
Second coat
New plasterA room taken from fresh plaster to finished walls: filled, sanded, mist coat, two full top coats, woodwork in satin.
- Shoot both from the same doorway
Same spot, same height, similar light. It is the one rule that makes a pair believable.
- The preparation is what they pay for
Filling, caulking, sanding and lining all vanish under the colour. A middle photograph of the prepared room often wins the job, because nobody else takes one.
- Exteriors need their own pairs
A front elevation before and after masonry paint, with the windows and door finished, sells outside work better than any paragraph about coatings.
Illustrative photographs. Your slider uses your own rooms, sent from your phone.
Inside or outside
Inside the house and outside it are two different decisions.
The customer who wants the lounge done before Christmas and the one who wants the front of the house done before winter are not the same person. They search at different times of year and worry about different things, so the site gives them two routes.
Decided in the evening, about one room, and almost always against a date: before the baby arrives, before Christmas, before the carpet goes down. The worry is mess, so these pages talk about protection and days as much as colour.
Walls and ceilings
Filled, sanded, lined where the plaster needs it, mist coat on new work, then two full top coats.
Woodwork and doors
Skirting, architrave, doors, windows and stairs, rubbed down and finished in satin, eggshell or gloss.
Wallpaper and wallcoverings
Feature walls, whole rooms, wide-width vinyls and paste-the-wall papers, with the pattern matched properly.
Kitchen and furniture spraying
Doors and carcasses degreased, keyed, primed and finished. Customers search for this one by name.
Hallways and staircases
A tower, a plan and a sheet on every tread. Most decorators price it differently from a bedroom.
Between tenancies
Landlords want a flat turned round in days, not weeks. If you take that work, it needs saying.
Decided in March, priced against the weather and judged from the pavement. Exterior enquiries arrive in a rush the moment a dry fortnight appears, and go elsewhere if the site will not say whether you are still booking.
Masonry and render
Washed, treated for growth, stabilised where it is chalky, then coated in masonry paint.
Windows, doors and frames
Timber burned off or sanded back, uPVC prepared properly, primed and finished to face a winter.
Fascias, soffits and guttering
The parts of a frontage nobody notices until they start peeling, and where plenty of enquiries begin.
Railings and metalwork
Rust taken back to sound metal, primed and finished in a proper metal coating.
Fences, sheds and decking
Stains, oils and preservers. The first thing people ask about in spring, and easy diary filler.
Whole-house exteriors
Tower or scaffold, elevation by elevation, with a realistic number of days and a plan for bad weather.
If you never go outside, interiors lead the whole site. If exteriors pay the bills, exteriors go first.
The week itself
You are not selling paint. You are selling a week of somebody in the house.
By the time they ring, the colour is your problem. What they are still deciding is whether they want someone in the hallway for six days with the family going round them. Answering that in writing is worth more than another finished wall.
- 01
What happens to the furniture
Moved in and sheeted, floors covered, curtains down and back up. Say it and the first phone call gets shorter.
- 02
How much dust there really is
Vacuum sanders, doorways taped, windows shut on a sanding day. Nobody expects a spotless house; they want to know what to expect.
- 03
The preparation, in order
Fill, caulk, sand, wipe down, prime bare patches, line where the wall needs it. Most of the labour, none of the photographs.
- 04
Where the edges are cut in
Ceiling lines, skirting, sockets and switches. This is what gets inspected on the last afternoon and described to a neighbour months later.
- 05
A number of days, not a vague fortnight
A start date, how many days, and what gets done on each of them. Decorating goes wrong when nobody agreed the length of the job.
- 06
How you leave it, at night and at the end
Sheets folded, sockets back on, kettle usable, then a walk round with a torch and a snagging list.
None of this is there out of modesty. It is what separates one of three prices from the booking.
The diary
Exteriors get booked in March. Interiors get booked in November.
Decorating is sold by the week, not by the job, and the year has a shape. The first dry spell fills the exterior diary in a fortnight. Summer belongs to whole-house exteriors and to landlords turning flats round. From October the work moves indoors and everything is measured against Christmas. January is the month every decorator would like to fill.
A site that says what you are booking now, and how far ahead you are working, stops the enquiries you cannot take and brings forward the ones you can. Distance follows the same logic: a three-week job is worth a longer drive than an afternoon in a hallway, so the site names the towns you will travel to for a full week and the tighter patch you keep for small work. Towns are how people search, so naming them is how the page gets found.
The site plan
Five pages, and nobody has to guess which one is theirs.
Interiors one way, exteriors the other, the finished work in the middle, and an enquiry route that works one-handed on a phone.
Your suggested site plan
5 pagesHome
The drag-across pair, routes for inside and outside work, the towns you cover and what you are booking now.
- Before and after
- Inside or outside
- Get a quote
Interiors
Rooms, ceilings, woodwork, wallpaper and spraying, each written with the preparation included, plus how long a room takes.
- Preparation
- Wallpaper
- Days per room
Exteriors
Masonry, render, windows, doors, fascias and fences, with a straight answer on the months you take bookings.
- Masonry paint
- Fascias and gutters
- Spring bookings
Our work and about
Pairs from real jobs, finished rooms and elevations, who turns up at the door, and your reviews.
- Pairs
- Who turns up
- Reviews
Areas and contact
The towns you travel to, your number, and a form that takes a room count, a rough date and a photograph.
- Photo with the enquiry
- Room count
- Rough date
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
Credentials
Letting a stranger into the house for a week is the real decision.
Decorating works around the family, the dog and the school run, in rooms full of things that break. Membership, insurance, training and reviews settle that faster than any paragraph can, so they go in the first screen and beside the enquiry form.
We never add a badge, a review or a founding date you have not given us. What you hold is yours; our job is making sure nobody misses it.
What we will display, if you hold it
- Dulux Select Decorator status
- Painting and Decorating Association membership
- TrustMark registration
- Public liability insurance, with the level of cover stated
- City and Guilds or NVQ qualifications in painting and decorating
- A DBS check, where you work in schools, care homes or occupied lettings
- Reviews you have collected, shown as they were written
Scheme names are shown for illustration. You tell us what you hold during onboarding, and that is what appears.
The logic of SEO
The quiet fortnight in January is the one worth being visible for.
Decorating demand swings with the season, and the decorators who fill the gaps are already showing up when somebody two streets away decides this is the year the hall gets done. Visibility is monthly work, not something you switch on when the diary empties.
The kind of searches SEO works on
- painter and decorator Cheltenham
- exterior house painting Cheltenham
- wallpaper hanger Cheltenham
£349.99/month total, website included. SEO never promises a position, a number of enquiries or a revenue figure. It promises the work, every month.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
- 1
A site as neat as the work you sell
A decorator is judged on tidiness long before anyone sees a wall. A clean, current site with real rooms on it earns the first call.
- 2
Found when the season turns
The SEO work is monthly work on how easily local customers find that site: the searches that matter, your Google Business Profile, your listings.
- 3
In front of the work you would rather have
Being visible to people already searching near you puts your name in front of the work you want more of.
- 4
A page that turns a look into a date
Every page ends in one step: ring, or send a photograph of the room with a rough date. Attention needs somewhere to go.
Your Client Platform
One place for the website, checked between coats.
Every PrimeStart customer has their own Client Platform. Follow the build stage by stage, send a finished room from your phone, ask for a change and approve the site before anything goes live.
- Follow the build stage by stage
- Send finished rooms, before-and-after pairs and details from your phone
- Message PrimeStart without chasing anyone
- Preview the draft on a laptop and on a phone, and ask for changes
- Approve the website before it goes live
- Change what you are booking, or the towns you cover, whenever the diary moves
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
Illustration of the Client Platform for a fictional painters & decorators business. SEO reporting is included with Website + SEO.
The plans
The same decorating website, with or without the monthly SEO work.
A professional website for a painting and decorating business, built around interiors, exteriors and the work you want more of, then hosted and looked after for you.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on how people in your towns find it when they finally decide the hall needs doing. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how painters & decorators are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part fits between the first coat and the second.
Choose a plan, tell us about the business and the work you want more of, then look at the draft. We do the rest.
- 1
Choose your plan
Pick Website or Website + SEO. Your first monthly payment is taken at signup.
- 2
Tell us about the business
A short onboarding in your Client Platform: services, areas, anything you want highlighted, your logo, any photos and the number you want calls to go to.
- 3
Ready to Build
We check we have what we need. If something's missing we'll say exactly what, and work with what you have where we can.
- 4
First draft
You see a working draft of your site, on desktop and phone, and tell us what to change.
- 5
Approve and launch
Reasonable in-scope revisions, then you approve it. Nothing goes live until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
What painters and decorators ask us
How much does a website for a painting and decorating business cost?
Is the domain name included?
Can the site show before and after photographs?
Can interior and exterior work have separate pages?
Can I explain how I price a job without putting figures on the site?
Will you show my Dulux Select or Painting and Decorating Association membership?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
The other trades in the house that year
The people who come before you, after you, or the week the furniture is already out.
You cut in the edges. We'll look after the website.
A website built for the way decorating is actually chosen: the finish in the first screen, interiors and exteriors kept apart, and the week explained before anyone rings.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk