Web design for estate agents
Buyers use the portals. Your website is for sellers.
Almost nobody finds a house on an estate agent's own website any more, and building yours as a second-rate portal is why it does nothing. The people who genuinely search for you by name are homeowners deciding who to instruct, and they are comparing three agents on presentation, local knowledge and whether they trust you with the biggest asset they own. We build the site for them, host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a estate agents pictogram beside an example website built for that trade.
Presentation
A vendor is judging how their own house would look here.
This is the section that wins instructions. A seller looks at how you present other people's homes and decides whether you would do justice to theirs. Poor photographs on your own website tell them everything they need to know before you have said a word.
- Photography is the whole product
Wide, level, bright and taken on a good day. A vendor can tell the difference instantly, and so can a buyer scrolling a portal at eleven at night.
- Floorplans and EPCs on every listing
Both are expected now, and their absence reads as a corner cut. Saying you include them as standard is a genuine differentiator against a cheaper agent.
- Material information, handled properly
Tenure, council tax band and the details buyers are entitled to see up front. Getting this right protects the sale and marks you as a professional outfit.
The conversion
One booking matters more than everything else on the site.
A valuation appointment is the whole funnel. Every other page exists to make somebody comfortable enough to book one, so it asks the minimum and it never feels like the start of a sales campaign.
- Say it is genuinely free and genuinely no obligation
Everybody expects to be chased. Saying plainly that a valuation is an opinion rather than a commitment removes the main reason people hesitate.
- Let them say they are only thinking about it
A line on the form that permits "just exploring" converts far better than one that assumes a decision, and it sets you up for the instruction a year later.
- Offer an evening or a Saturday
The people worth winning are at work. An agent who only values between nine and five is quietly excluding half the market.
If you would rather people rang, your number stays the biggest thing on every page. The form is for the ones who never will.
What you actually do
The fee is easy to compare. The work behind it is not.
Vendors compare percentages because it is the only number in front of them. Setting out what happens for that fee is how an independent agent competes with a cheaper one without dropping the price.
- 01
Valuation and pricing strategy
Comparable evidence, what is actually selling and what is sitting. Pricing too high to win the instruction is the most expensive mistake in the industry, and saying so builds trust.
- 02
Marketing and presentation
Photography, floorplans, descriptions written by somebody who has been in the house, and the portals your listings appear on.
- 03
Accompanied viewings
Who conducts them, whether it is the same person each time, and what feedback a vendor gets afterwards. A small promise that matters enormously.
- 04
Offers and negotiation
How offers are qualified, how chains are checked and how you handle competing bids, described plainly rather than assumed.
- 05
Sales progression
The unglamorous part where sales are actually saved. Naming the person who chases solicitors is worth more to a vendor than any marketing claim.
- 06
Lettings, if you do it
A separate service with separate obligations, and worth its own page rather than a line on the sales one.
Your fees, contract types and tie-in periods are your own commercial decisions. We present exactly what you tell us, including whether a figure includes VAT.
Local knowledge
The area guide is the page that proves you are not a call centre.
Online-only agencies compete on fee and cannot compete on this. A page that knows which streets flood, which school catchment ends where, how long the walk to the station really takes and what a road is like on a Saturday morning is something only somebody who works there could write. Vendors read it and conclude you know what their house is worth.
It earns its keep twice, because people search for places long before they search for agents. Somebody typing the name of a suburb with schools or houses after it is six months from instructing anybody, and the agent whose guide they read is the one they remember when the time comes.
Your site plan
Five pages, aimed at the person deciding who to instruct.
Not a portal. A case for choosing you, with the valuation booking never more than one tap away.
Home
Who you are, the area you know, how you present property, and the valuation booking.
- Local
- Presentation
- Valuation
Selling
What happens from valuation to completion, what your fee covers, and how sales progression works.
- The process
- Fees
- Progression
Letting
Landlord services, levels of management, and the obligations you handle on their behalf.
- Landlords
- Management
- Compliance
Area guide
Schools, transport, the streets and what different parts of the patch are actually like to live in.
- Schools
- Streets
- Transport
Valuations & contact
The booking form, your office, your opening hours and the people who work there.
- Book
- The team
- Hours
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
Your Client Platform
Update the area guide the week the new school opens.
Every PrimeStart customer gets their own Client Platform. It is where the project lives while it is being built, and where you ask for changes once it is live.
- Follow the build stage by stage, without emailing to ask
- Send photographs and documents straight from your phone
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a phone before anybody else sees it
- Approve the website before it goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
There is nothing technical to learn and no WordPress to open. One login, and the rest is us.
Illustration of the Client Platform for a fictional estate agents business. SEO reporting is included with Website + SEO.
SEO
Three searches, and only one of them is a seller.
Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. In estate agency the trick is picking searches that bring vendors rather than buyers, because vendors are the customers.
- £349.99/monthTotal. The website is included: the £49.99 Website is not added on top.
- 3 searchesAgreed with you at the start. Additional agreed search targets are £50/month each.
- Monthly workSearch and competitor research, website improvements, Google Business Profile work, local listings, technical monitoring and a clear monthly report in your Client Platform.
- 6-month minimumAfter the SEO minimum you can continue, or stop the SEO work and keep the Website for the rest of its 18-month term. Every month of it counts towards both.
Nobody can promise a position on Google, and we do not. What we commit to is the agreed work every month, tracking what happens, and changing course when the evidence says to.
- 01“estate agents in [your area] West Bridgford”
The instruction search. Somebody is choosing between three local agents and about to book valuations with two of them. This is the search worth owning above all others.
- 02“free house valuation West Bridgford”
Higher intent and closer to the decision. The person typing this has decided to move and is picking who comes round first.
- 03“how much is my house worth West Bridgford”
Earlier, softer and much larger. These people are six months out, which makes them cheap to reach now and valuable later if you are the agent whose guide they read.
We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts. Additional agreed searches are +£50 a month each.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
The plans
The same estate agency website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
An estate agency website built to win instructions: presentation, local knowledge and a valuation booking that people actually complete.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed local searches, chosen to bring vendors rather than buyers. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- Built to win instructionsAimed at vendors rather than pretending to compete with the portals
- Property presented properlyBecause a seller is judging how their own house would look
- A valuation booking that convertsShort, genuinely no-obligation, with evenings offered
- Your process, not just your feeWhat happens from valuation to completion, so the fee has something behind it
- An area guide worth readingThe local knowledge that proves you are not a call centre
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how estate agents are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part takes one evening.
Choose a plan, tell us about your patch and how you work, then tell us what to change on the draft. We do the rest.
- 1
Choose your plan
Website, or Website + SEO. The upfront website design fee is £0 and your first monthly payment is taken at signup.
- 2
Tell us about the patch
A short onboarding in your Client Platform: the areas you cover, the services you offer, your redress scheme and memberships, photographs of your office and team, and where enquiries should land.
- 3
Ready to Build
We check we have what we need. If a service or a disclosure needs a decision, we say exactly which, and get on with the rest.
- 4
First draft
A working draft on a laptop and a phone: the case for instructing you, the area guide, and the valuation booking.
- 5
Approve and launch
Reasonable in-scope changes, then you approve it. Nothing is published until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions estate agents ask us
How much does a website for an estate agent cost?
What happens at the end of the 18 months?
Is the domain name included?
Can the site pull my listings in automatically from my CRM?
Should I publish my fees?
Can you show our redress scheme and memberships?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
You win the instruction. We'll win the click.
Web design for estate agents at £49.99 a month with a £0 upfront website design fee: built for sellers rather than buyers, with property presented properly and a valuation booking people complete.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk