Web design for letting agents
Landlords are your customers. Tenants are your workload.
Both arrive at the same website with opposite needs. A landlord is choosing who to trust with a two-hundred-thousand-pound asset and wants to know what you take care of. A tenant wants a property, a reference form and somebody to fix the boiler. Send them the same way and you frustrate one and lose the other. We split them from the first click, then host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a letting agents pictogram beside an example website built for that trade.
Who are you?
The first question the site asks is which one you are.
Almost every letting agent website makes a landlord wade through tenant information to find what they came for. One choice at the top solves it, and it costs nothing but the decision to do it.
Deciding who to trust with the asset
You want to know what is included at each service level, what the fees actually are, which compliance you handle and what happens when something goes wrong at eleven at night. Everything else can wait.
What the site leads with
- Service levels
- Fees
- Compliance
- Rental valuation
Looking for somewhere, or needing something fixed
You want available properties, what the application involves, what you will pay before moving in, and a straightforward way to report a repair without ringing during working hours.
What the site leads with
- Available now
- Applying
- Costs
- Report a repair
An existing landlord or tenant
You want the practical things: how to report something, when rent is paid over, how to give notice, and who to speak to. Making these easy to find takes a surprising amount of work off the phones.
What the site leads with
- Report a repair
- Notice
- Statements
- Contacts
Everything after this point is written for one reader at a time. Nobody has to read past somebody else's page to find their own.
Available
Tenants judge you on whether the list is current.
Nothing damages a letting agent's credibility faster than properties that went months ago. A short, genuinely current list is worth far more than a long stale one, and it saves your staff the calls about a flat that was taken in March.
- Show the monthly rent, plainly
Per calendar month, with what is and is not included. Tenants are comparing on this figure and vagueness reads as a trick.
- Say what it costs to apply
Holding deposit, deposit and any permitted payments, set out clearly. Being straight about this is both a legal expectation and a competitive advantage.
- Take let properties down
The single most common complaint about agency websites. A short current list beats a long historical one every time.
For landlords
Three service levels, and the honest difference between them.
Most landlords do not really understand what they are choosing between, so they choose on price and are disappointed. Setting the levels out properly wins you the managed instructions, which are the ones worth having.
- 01
Let only
You market the property, find and reference a tenant, prepare the tenancy and hand over. After that the landlord deals with everything. Cheapest, and right for a landlord who lives nearby and enjoys it.
- 02
Rent collection
As let only, plus collecting rent, chasing arrears and sending statements. The landlord still handles repairs, which is the part most of them underestimate.
- 03
Fully managed
Everything: repairs, compliance, inspections, renewals, deposits and the eleven-o'clock phone call. The service worth explaining in detail, because it is the one that solves the actual problem.
- 04
What compliance you handle
Gas safety, electrical condition reports, deposit protection, right to rent, smoke and carbon monoxide alarms and licensing where it applies. Listing what you take care of is the most persuasive thing on a landlord page.
- 05
Inspections and reporting
How often you inspect, what a landlord receives afterwards, and with photographs or without. Specific beats reassuring.
- 06
What happens when it goes wrong
Arrears, damage, a tenant who will not leave. Nobody else on the high street writes about this honestly, and landlords notice the agent who does.
Legislation differs across England, Wales, Scotland and Northern Ireland and changes often. We write what you tell us you handle, and keep it general rather than stating the law on your behalf.
Credentials
A landlord is checking you are allowed to hold their money.
Client money protection and redress scheme membership are requirements in this trade, not decoration, and a landlord who has been caught out before will look for them first. Putting them where they can be seen is straightforward reassurance.
We display exactly what you hold and nothing beyond it: no borrowed badges, no invented ratings, no claims about how long you have been trading.
Things we'll display if you hold them
- Your redress scheme membership
- Client money protection scheme and membership number
- Professional body membership
- Professional indemnity insurance
- Which deposit protection scheme you use
- Your published fee schedule for landlords and for tenants
- Reviews wherever they already live: Google, allAgents, Trustpilot
Scheme names here are illustrative. You tell us what you hold and what your fees are during onboarding, and that is exactly what appears.
Where landlords come from
Most landlords change agent because of one bad month.
Almost nobody moves their property for a better rate. They move because a repair dragged on, a statement never arrived, a tenant was placed badly or nobody answered the phone in August. By the time they search for a new agent they are not shopping on price at all: they are looking for evidence that the same thing will not happen again.
That is what the landlord pages are for. Naming your inspection frequency, saying what a landlord receives after one, explaining who handles an out-of-hours emergency and being straight about arrears reads as competence to somebody who has just been let down. It is also the reason to name the areas you work in properly, because a landlord who lives elsewhere wants an agent who is actually near the property.
Your site plan
Five pages, and two of them never speak to each other.
The structure is the strategy: a landlord route, a tenant route, and the fee page that both of them look for.
The split: landlord or tenant, with the rental valuation request for one and available properties for the other.
- Two routes
- Valuation
- Available
The three service levels compared, the compliance you handle, inspections and what happens when things go wrong.
- Levels
- Compliance
- Inspections
Available properties, how applying works, what it costs and how to report a repair.
- Available
- Applying
- Repairs
Landlord fees by service level and tenant permitted payments, set out in the open.
- Landlord fees
- Tenant costs
- No surprises
The areas you let in, your office and hours, and both enquiry routes.
- Areas
- Office
- Contact
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
The logic of SEO
Tenants find you on the portals. Landlords find you on Google.
Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. In lettings the split is unusually clean, which makes choosing the searches easy: aim at the landlord.
The kind of searches SEO works on
- letting agents Headingley
- rental valuation Headingley
- landlord property management Headingley
£349.99/month total, website included. SEO never promises a position, a number of enquiries or a revenue figure. It promises the work, every month.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
- 1
A website that answers a landlord's questions
Service levels, fees and compliance set out properly. Beside two agents who only say "fully managed from 10%", it is not a close contest.
- 2
Found by the people already looking
The SEO work is monthly work on the local searches, your Google Business Profile and the listings that decide who appears when somebody near you types letting agents near me.
- 3
One landlord is worth years
A managed property earns for as long as it is let, and landlords with one property usually buy another. That is why a landlord search is worth many times a tenant search.
- 4
A site that earns a rental valuation
Everything points at one action: getting a landlord to let you look at the property and tell them what it would let for.
We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts.
Your Client Platform
One place to watch it being built, and to update a fee.
Every PrimeStart customer gets their own Client Platform. It is where the project lives: the stage it has reached, what we are waiting on, the draft to look through, and the button that says you are happy with it.
- Follow the build stage by stage, without emailing to ask
- Send photographs and documents straight from your phone
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a laptop and a phone, and mark up changes
- Approve the website before anything goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
There is nothing technical to learn. One login to your Client Platform, and you never have to open WordPress.
Illustration of the Client Platform for a fictional letting agents business. SEO reporting is included with Website + SEO.
The plans
The same lettings website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
A letting agency website that routes landlords and tenants apart and makes the case for fully managed.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed local searches, aimed at landlords rather than tenants. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- Landlords and tenants splitOne choice at the top, so neither reads past the other
- Service levels comparedLet only, rent collection and fully managed, with the honest difference
- The compliance you handleThe most persuasive list on any landlord page
- Fees in the openLandlord fees and tenant permitted payments, set out plainly
- A rental valuation requestThe one action the whole site points at
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how letting agents are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part takes one evening.
Choose a plan, tell us your service levels and fees, then tell us what to change on the draft. We do the rest.
- 1
Choose your plan
Website, or Website + SEO. The upfront website design fee is £0 and your first monthly payment is taken at signup.
- 2
Tell us how you work
A short onboarding in your Client Platform: your service levels, your fee schedule, the compliance you handle, your schemes and memberships, the areas you cover, and where enquiries should land.
- 3
Ready to Build
We check we have what we need. If a fee or a service level needs a decision, we say exactly which, and get on with the rest.
- 4
First draft
A working draft on a laptop and a phone: the split, the service levels, the fees and the valuation request.
- 5
Approve and launch
Reasonable in-scope changes, then you approve it. Nothing is published until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions letting agents ask us
How much does a website for a letting agent cost?
What happens at the end of the 18 months?
Is the domain name included?
Do we have to publish our fees on the website?
Can tenants report repairs through the site?
Can the site show our available properties automatically?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
You manage the properties. We'll manage the website.
Web design for letting agents at £49.99 a month with a £0 upfront website design fee: landlords and tenants routed apart, service levels compared honestly, and compliance set out in full.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk