Web design for mortgage brokers
Nobody wants a mortgage. They want the house.
Your client is not shopping for a financial product. They have found somewhere they can picture living, there is a deadline attached to it, and the mortgage is the frightening obstacle between them and the keys. A website that speaks to the situation rather than the product, discloses your fees plainly and carries its regulatory wording properly does considerably better than one comparing rates. We build it that way, host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a mortgage brokers pictogram beside an example website built for that trade.
Where you are
Three clients, three completely different anxieties.
A first-time buyer, a remortgager and a landlord share almost nothing except needing a mortgage. Splitting them at the top means each reads a page written for their situation instead of a general one written for nobody.
Does not know what they do not know
Deposit, agreement in principle, what a broker even does and whether it costs anything. They are frightened of asking a stupid question, so the page has to answer the obvious things without making them ask.
What the site leads with
- Agreement in principle
- Deposit
- What it costs
Knows the drill, wants it painless
Has done this before, is worried about the payment going up, and wants somebody to handle it without a fortnight of forms. Speed and clarity win this one, not education.
What the site leads with
- Rate ending
- Payment change
- Handled for me
A commercial decision, different rules
Different lending criteria, different products, and often held through a company. They want an adviser who has done it before rather than one who mostly does residential.
What the site leads with
- Criteria
- Limited company
- Portfolio
The routing costs nothing and it changes the whole feel of the site. Each visitor lands on a page that appears to have been written for them, because it was.
The fee conversation
Say what you charge, and say it before they ask.
Fee opacity is the single biggest source of distrust in mortgage advice. People have heard that brokers are free, that brokers are expensive, that brokers get commission, and they do not know which is true of you. Stating plainly whether you charge a fee, how much, when it is payable and that you may also receive commission from the lender is a regulatory expectation and by far the fastest way to seem trustworthy.
The same applies to what you can actually access. Whether you advise on products from across the market or from a limited panel is a material fact that has to be disclosed, and saying it clearly and early reads as confidence. Clients who understand what they are getting complain less, refer more and are easier to advise.
Regulation
Regulated advice means the website carries obligations too.
Mortgage advice is a regulated activity in the UK, and financial promotions must be clear, fair and not misleading. A broker's website is a financial promotion, which means the wording matters as much as the design, and getting it wrong is a compliance problem rather than a marketing one.
We display exactly what your firm holds and nothing beyond it. We never imply authorisation, describe a service as independent or whole-of-market unless you tell us it is, or publish a promotion you have not approved.
Things we'll carry, as they apply to your firm
- Your regulatory status: directly authorised or an appointed representative, with the principal named
- Your firm reference number and the register statement your compliance requires
- The scope of your advice: whole of market, or a panel, described accurately
- Your fees, when they are payable, and whether commission is also received
- The risk warnings your compliance team requires on the relevant pages
- Your complaints procedure and the ombudsman route
- Professional indemnity arrangements
- Reviews handled within the rules that apply to financial promotions
Everything on this list comes from you and your compliance function, including the exact wording of any required statements and risk warnings. We make sure it appears correctly and prominently on every page it needs to. We do not advise on compliance and we do not draft regulated wording.
Your site plan
Five pages, and the fees page builds the most trust.
It is the page people look for and the one most broker websites bury. Putting it in the navigation is a small act of confidence that pays for itself.
Your suggested site plan
5 pagesHome
Who you help, your regulatory status, whether you charge a fee, and how to book a call.
- Who for
- Regulated
- Book
First-time buyers
The whole journey explained: deposit, agreement in principle, application, valuation, offer, completion.
- The journey
- AIP
- What we need
Remortgaging
When to start, what happens if you do nothing, and how you handle it end to end.
- Timing
- Doing nothing
- Handled
Buy to let
How the criteria differ, limited company purchases, and portfolio considerations.
- Criteria
- Company
- Portfolio
Our fees & contact
What you charge, when, whether commission is received, your regulatory details and how to book.
- Fees
- Commission
- Regulated
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
The logic of SEO
Estate agents refer. Google reaches everyone else.
Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. A large share of broker business arrives through estate agent introductions, which is stable until it is not, and search is how you build something that does not depend on one relationship.
The kind of searches SEO works on
- mortgage broker Harrogate
- mortgage advisor Harrogate
- remortgage advice Harrogate
£349.99/month total, website included. SEO never promises a position, a number of enquiries or a revenue figure. It promises the work, every month.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
- 1
A website that discloses everything
Status, scope and fees in the open. Against three brokers who are vague about all three, the transparent one gets the call from anybody who has been stung before.
- 2
Found by the people already looking
The SEO work is monthly work on the local searches, your Google Business Profile and the listings that decide who appears when somebody near you types mortgage broker near me.
- 3
Remortgage searches repeat
Every fixed rate ends, and the search happens again every two to five years. A client found once, looked after properly, comes back on a predictable cycle and brings protection business with them.
- 4
A site that produces a booked call
Not a rate table and not a calculator. The whole point is getting somebody to a conversation with an adviser, which is where the advice legally has to happen anyway.
We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts. Search targets in regulated sectors are chosen with the promotion rules in mind.
Your Client Platform
Update your fee disclosure the day it changes.
Every PrimeStart customer gets their own Client Platform. It is where the project lives: the stage it has reached, what we are waiting on, the draft to look through, and the button that says you are happy with it.
- Follow the build stage by stage, without emailing to ask
- Send documents straight from your phone
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a laptop and a phone, and mark up changes
- Approve the website before anything goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
There is nothing technical to learn. One login to your Client Platform, and you never have to open WordPress.
Illustration of the Client Platform for a fictional mortgage brokers business. SEO reporting is included with Website + SEO.
The plans
The same broker website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
A mortgage broker's website that discloses status, scope and fees plainly, and routes three very different clients apart.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed local searches, so the business does not depend on one estate agent relationship. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- Three client journeys, routed apartFirst-time buyer, remortgage and buy to let read nothing alike
- Fees disclosed in the navigationThe page people look for and most brokers bury
- Regulatory wording carried properlyStatus, scope, risk warnings and the register statement, on every page needed
- Written about the house, not the productBecause nobody wants a mortgage, they want the keys
- A booked call as the goalNot a rate table, because the advice has to happen in a conversation
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how mortgage brokers are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part is one meeting and a compliance sign-off.
Choose a plan, send us your regulatory wording and your fees, then tell us what to change on the draft. We do the rest.
- 1
Choose your plan
Website, or Website + SEO. The upfront website design fee is £0 and your first monthly payment is taken at signup.
- 2
Send us the firm's details
A short onboarding in your Client Platform: your regulatory status and reference number, your required statements and risk warnings, your fees, the scope of your advice, and where enquiries should land.
- 3
Ready to Build
We check we have what we need. If a piece of regulated wording needs your principal's or compliance team's approval, we say exactly which, and get on with the rest.
- 4
First draft
A working draft on a laptop and a phone, for your compliance sign-off before anything is published.
- 5
Approve and launch
Reasonable in-scope changes, then you approve it. Nothing is published until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions mortgage brokers ask us
How much does a website for a mortgage broker cost?
What happens at the end of the 18 months?
Is the domain name included?
We are an appointed representative. Does our principal need to approve the site?
Can you write our risk warnings and regulatory statements?
Can we have a mortgage calculator on the site?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
You get them the keys. We'll run the website.
Web design for mortgage brokers at £49.99 a month with a £0 upfront website design fee: three client journeys routed apart, fees disclosed, and regulatory wording carried properly.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk