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Web design for physiotherapists

People wait months on a list, then search on a bad morning.

Somebody has been managing a shoulder for weeks, has an NHS referral going nowhere, and wakes up one morning having finally had enough. They search, they open three clinic websites, and they book with whichever one shows a price, a registered clinician and an appointment this week. That decision takes about four minutes. We build the site to win it, host it and look after it, with a £0 upfront website design fee.

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  • Per month: £49.99
  • Upfront website design fee: £0

Illustration: a physiotherapists pictogram beside an example website built for that trade.

The first appointment

What actually happens, so nobody has to guess.

Most people have never seen a physiotherapist privately and have no idea what they are booking. Describing the appointment plainly removes the hesitation, and it sets expectations that protect you from the patient who arrived hoping to be fixed in one visit.

  • The assessment comes first

    A conversation about the history, then a physical assessment. Explaining that the first appointment is mostly working out what is going on stops somebody expecting a single treatment to solve it.

  • You will be asked to move

    Loose clothing, and be prepared to have the area examined. Saying so in advance is practical and prevents an awkward appointment.

  • You leave with a plan

    What is likely going on, what treatment is proposed, how many sessions might be needed and what you will need to do between them. The last part is the one people underestimate.

  • Improvement takes work outside the room

    Being honest that exercises at home do most of the heavy lifting is better for outcomes and better for expectations than implying that treatment alone will do it.

  • You may be referred on

    Some things need imaging, a GP or a consultant. Saying that you will refer rather than keep treating is a mark of a good clinician and reads that way.

On wording

We describe your assessment and treatment approach factually, without claiming outcomes or recovery times. Any clinical wording is written from what you supply and approved by you before publication.

Physiotherapist assessing a patient's knee on a treatment couch in a bright studio

Booking

This week matters more than almost anything else.

Private physiotherapy is usually bought by somebody who has run out of patience with waiting. Availability is the competitive advantage, and a clinic that shows appointments this week beats one with a better website and a fortnight's wait.

  • Say that no referral is needed

    A surprising number of people believe they must be referred by a GP to see a physiotherapist privately. One sentence removes a barrier that stops people booking at all.

  • Handle insurance up front

    Which insurers you are recognised by, and what a patient needs before they arrive. It saves a phone call on every insured booking.

  • Show early and late appointments

    Most people with a work-related problem cannot come at eleven on a Tuesday. Visible 8am and 5.30pm slots are often the whole reason a clinic is chosen.

What you see

Name the problems people search for, in their words.

Patients search for the body part and the sensation, not for a clinical term. A site organised around what somebody would type finds people that a page headed "musculoskeletal physiotherapy" never will.

Personal trainer coaching a client through a squat in a small private gym
  1. 01

    Back and neck

    The largest category by a distance, and usually the reason somebody has finally searched. Written in ordinary language about what an assessment involves rather than about causes.

  2. 02

    Shoulders and knees

    The two joints that generate the most private appointments. Both benefit from a plain explanation of assessment and the kind of rehabilitation likely to follow.

  3. 03

    Sports injuries

    A different patient with a different motivation: they want to get back to something specific by a specific date. Worth its own page and its own tone.

  4. 04

    After an operation

    Post-operative rehabilitation, often following a knee or hip replacement or a repair, usually alongside an NHS pathway rather than instead of it.

  5. 05

    Desk and posture-related problems

    An enormous and growing category. Practical, unglamorous, and very frequently searched for by people who do not think of themselves as injured.

  6. 06

    Rehabilitation programmes

    The structured, progressive work that follows the initial treatment. It is what distinguishes a course of physiotherapy from a massage, and it deserves explaining.

Descriptions stay factual and avoid diagnosis. The site explains what an assessment involves rather than telling somebody what is wrong with them or what the outcome will be.

Registration

Physiotherapist is a protected title. Say that you hold it.

Anybody can call themselves a therapist. Only a registered professional may call themselves a physiotherapist in the UK, and patients half know this without knowing what to check. Displaying your registration prominently is both a regulatory expectation and a straightforward competitive advantage.

We display exactly what you and your clinicians hold and nothing beyond it: no borrowed credentials, no implied specialisms, no invented experience.

Things we'll display if they apply to you

  • Your clinicians' statutory registration and their registration numbers
  • Professional body membership
  • Postgraduate qualifications and areas of particular experience
  • Professional indemnity insurance
  • The insurers you are recognised by
  • Whether you accept self-referral, and what to bring
  • Your clinic's accessibility, parking and facilities
  • Reviews wherever they already live, handled within your professional standards

Titles such as physiotherapist are protected in law and their use is governed by the statutory regulator. You tell us exactly what each clinician is registered and qualified to do, and we present precisely that.

Where patients come from

Waiting lists are the reason private physiotherapy exists.

Almost every private appointment is somebody who tried the NHS route first and could not wait any longer, or who was discharged after a short course and still is not right. They are not comparing you against another private clinic so much as against continuing to put up with it, which means the thing that converts is availability and clarity rather than persuasion.

Because people will only travel so far when something hurts, naming the towns and suburbs you cover is worth more than a regional description. It also helps the referrals: GPs, personal trainers, running clubs and sports teams all send people, and every one of those recommendations gets checked online before anybody rings.

Web design in Manchester

Podiatrist in gloves treating a patient's toes on a clinic couch

Your site plan

Five pages, organised by body part rather than by service.

It matches how people search and it is the structure most clinic websites get wrong, which makes it an easy advantage to take.

01

Home

Registered clinicians, appointments this week, fees and a route to request one.

  • Registered
  • This week
  • Fees

Generally up to five pages on Website, planned around how your customers choose.

Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.

Your Client Platform

Change a fee or add a clinician without ringing anybody.

Every PrimeStart customer gets their own Client Platform. It is where the project lives while it is being built, and where you ask for changes once it is live.

  • Follow the build stage by stage, without emailing to ask
  • Send documents and photographs straight from your phone
  • Message PrimeStart directly, with the whole thread in one place
  • Preview the draft on a phone before anybody else sees it
  • Approve the website before it goes live
  • Ask for changes afterwards, and order services when you need them
  • See your SEO report, tracked searches and recommendations each month (Website + SEO)

There is nothing technical to learn and no WordPress to open. One login, and the rest is us.

More about the Client Platform

Illustration of the Client Platform for a fictional physiotherapists business. SEO reporting is included with Website + SEO.

SEO

Three searches, and they are all somebody in discomfort.

Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. Physiotherapy search intent is unusually strong: nobody browses for this, they search because something hurts and they have decided to do something about it.

  • £349.99/monthTotal. The website is included: the £49.99 Website is not added on top.
  • 3 searchesAgreed with you at the start. Additional agreed search targets are £50/month each.
  • Monthly workSearch and competitor research, website improvements, Google Business Profile work, local listings, technical monitoring and a clear monthly report in your Client Platform.
  • 6-month minimumAfter the SEO minimum you can continue, or stop the SEO work and keep the Website for the rest of its 18-month term. Every month of it counts towards both.
What we don’t promise

Nobody can promise a position on Google, and we do not. What we commit to is the agreed work every month, tracking what happens, and changing course when the evidence says to.

  1. physiotherapist near me
  2. sports injury clinic near me
  3. back pain treatment near me

Searches naming a body part convert far better than the profession alone, because somebody typing them has a specific problem and a specific willingness to pay. We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts. Additional agreed searches are +£50 a month each.

Start Website + SEOHow SEO works

Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.

The plans

The same physiotherapy website, with or without the monthly SEO work.

The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.

A physiotherapy website organised the way patients search, with registration and fees where they can be seen.

Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.

Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.

Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed local searches, aimed at the body parts that bring the appointments. How SEO works

Website

£49.99per month

Upfront website design fee
£0
What you pay to start
Your first £49.99, at signup
Minimum term
18 months
Over the minimum term
18 × £49.99 = £899.82
After month 18
The website is yours
If you stay
£49.99 a month, rolling, no new minimum

What the plan includes

  • Registration shown prominentlyA protected title, and patients are looking for it without knowing what to check
  • Fees published in fullBecause somebody comparing three clinics will choose one that told them
  • Organised by body partWhich is how people actually search, and how most clinic sites get it wrong
  • Self-referral said plainlyMany people still believe they need a GP referral to see you privately
  • Insurance handled up frontThe insurers you take and what a patient needs before they arrive
  • A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how physiotherapists are chosen
  • Hosting, your domain name and SSLIncluded and managed by PrimeStart
  • Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
  • Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
  • Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
Start my website Compare both plans

How it works

Your part is one evening and a fee list.

Choose a plan, send us your clinicians and your fees, then tell us what to change on the draft. We do the rest.

See the full process, start to finish

  1. 1

    Choose your plan

    Website, or Website + SEO. The upfront website design fee is £0 and your first monthly payment is taken at signup.

  2. 2

    Send us the clinic details

    A short onboarding in your Client Platform: your clinicians and registrations, your fees, what you treat, your insurers, your hours, and where enquiries should land.

  3. 3

    Ready to Build

    We check we have what we need. If a fee or a clinical description needs a decision, we say exactly which, and get on with the rest.

  4. 4

    First draft

    A working draft on a laptop and a phone, for you to review clinically before anything is published.

  5. 5

    Approve and launch

    Reasonable in-scope changes, then you approve it. Nothing is published until you say so.

Timing, stated properly

We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.

Before you approve

You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.

Questions physiotherapists ask us

How much does a website for a physiotherapy clinic cost?
£49.99 a month. The upfront website design fee is £0 and your first £49.99 payment is taken at signup. The Website runs on an 18-month minimum term: 18 monthly payments of £49.99, or £899.82 in total. That covers the design and build, managed hosting, your domain name, SSL, security, backups, WordPress and plugin updates, enquiry forms, basic Google foundations, reasonable small changes subject to fair use, and your Client Platform.
What happens at the end of the 18 months?
The website is yours. Once the minimum term is complete and the payments due under it have been made, you can stay with PrimeStart at £49.99 a month on a rolling basis with no new minimum term, or move the website elsewhere and arrange your own hosting. Transfer is subject to the relevant third-party licences, which we explain at the time.
Is the domain name included?
Yes. Your domain name is included in the Website and managed by PrimeStart alongside the hosting and the SSL certificate. If you already own one, we work with the domain you have.
Can the site say we treat back pain?
We describe what an assessment and a course of treatment involve, and we name the areas of the body you work with, because that is how people search. What we avoid is claiming to cure or resolve conditions, or stating recovery times. That keeps you the right side of advertising standards and it reads as more professional than a promise would.
Can we take bookings online?
PrimeStart sites do not include a live booking diary. If you use clinic software with online booking, we link straight into it. If you do not, the request form captures the problem area, the appointment type and preferred times, arriving as one message so reception can confirm.
Should we publish our fees?
Yes. Somebody comparing three clinics on a phone will book with one that told them the price, and hiding it mostly generates calls from people who then decline. Publishing session and follow-up fees, plus any block rates, brings better-qualified enquiries.
How quickly will I see a first draft?
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment and onboarding alone do not start that period. Nothing is published until you have reviewed and approved it, and clinical review often takes a little longer, which is fine.
What is SEO, and do I need it to start?
SEO is optional ongoing work on your visibility for three agreed local searches, at £349.99 a month in total with the Website included: the £49.99 is not charged on top. The SEO work has a 6-month minimum, and every month of it also counts towards the 18-month Website term. It suits this sector because search intent is unusually strong. Nobody can promise a position on Google or a number of appointments, and we do not.

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You treat the patients. We'll run the website.

Web design for physiotherapists at £49.99 a month with a £0 upfront website design fee: registration shown properly, fees published, and a site organised the way patients actually search.

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Prefer to call? +44 7446 265140 or email contact@primestart.co.uk