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Websites for swimming pool installers

A homeowner is picturing a pool in their own garden. A hotel is specifying one that has to pass building control.

PrimeStart designs a website around your swimming pool business, then hosts it, updates it and looks after it for you. Built to carry a homeowner from browsing pool types to booking a site survey, with the regulations that apply named honestly rather than promised as guaranteed — from £99.99 a month with £0 upfront design fee.

Get started Talk to someone first
£99.99a month, £0 upfront
Custom builtnever a template
Fully managedhosting, changes, updates
Aerial view of a rectangular in-ground swimming pool under construction beside a house, excavation and formwork visible in the garden
Built around your businessA homeowner planning a garden pool needs a different page to a hotel specifying a commercial one.

Example enquiry — not a real customer

A finished rectangular swimming pool in a mature private garden beside a stone house, the kind of real result that helps a homeowner decide

Example design — fictional business

Why a website

A pool is one of the biggest decisions a homeowner makes about their garden.

A render gets a homeowner interested, but the decision usually takes months, and a real finished pool in a similar garden is what actually moves it forward. That makes the site survey, and honest wording on regulations, more persuasive than a gallery of stock images.

01

A homeowner wants to see it done for real

Real finished pools shown in real gardens, so they can picture the result and the scale of the project before committing to a survey.

02

A commercial buyer is checking process, not browsing

Whether a builder can specify a pool that meets a hotel, gym or school's own operating requirements and building control tells a commercial buyer in seconds whether to send a brief.

03

Regulations get asked about eventually, if it is not said first

What building regulations and pool-area electrical bonding actually require, explained plainly, before it is asked, reads as a company that understands the rules rather than glossing over them.

04

They want to describe their garden, not fill in a generic form

A survey request that asks for garden size, access and pool type gets a straightforward visit booked without a wasted call.

Getting customers

Somebody planning a garden project for next summer is searching right now.

“Swimming pool installer near me”, “outdoor pool cost”, “indoor pool builder” — different searches, different points in a long decision. Website + SEO is the ongoing work of being found for each one.

  • Local searches, agreed with you. We pick the three searches that matter most to your business — say, “swimming pool installer Winchester”, “outdoor pool construction” and “pool builder Hampshire” — and work on them every month.
  • Google Business Profile. Set up and kept current, so you appear on the map with your services, your areas and a way to reach you.
  • Reviews from genuine customers. A simple way to ask satisfied customers for a Google review after a build, because reviews are what a homeowner checks before committing to one of the largest projects in their garden.
  • Content that answers real questions. What a site survey checks and what building regulations mean for a pool project — the things people search for months before they are ready to book a visit.
  • A monthly report you can read. What we did, what moved, and what's next — in your Client Platform, in clear, straightforward language.

We never promise rankings or a number of customers. We do promise consistent, honest work on being found — and to show you exactly what we did.

A woman sitting in her garden with a coffee, looking something up on her phone as she plans a project

Built for you

A garden project and a site survey need to sit on the same page as honest regulatory wording.

A homeowner picturing a pool in their garden and a hotel specifying one for guests are both committing to a major, regulated build, and both deserve honest wording on what applies, not a blanket promise buried in the terms. A template can't tell the difference, and it certainly can't write that wording carefully. We can.

Every PrimeStart website is designed from scratch and custom coded on WordPress in HTML and PHP — no page builders, no theme bought off a shelf with your name typed in. It's built around real finished-pool photography, an honest survey-to-build process, and wording checked against building regulations guidance rather than written from memory.

“A homeowner wants to see the pool finished in a real garden. A hotel wants the specification to pass building control. Neither wants the regulations treated as small print, or overpromised.”

The honesty-first rule behind every swimming pool site
Custom HTML & PHP on WordPress No page-builder templates Fast on mobile Yours after the term
A site worker in high-vis reviews the building plan beside an excavator on a garden dig, the regulated groundwork stage of a pool build
1Real pools 2Survey first 3Named, not guaranteed 4Commercial route
  • 1

    Shown finished, not a render

    Outdoor and indoor pools photographed on completion, so a homeowner can judge the result before booking a survey.

  • 2

    A visit explained before it happens

    What a site survey checks and roughly how long a build takes, so nobody is caught out once ground goes.

  • 3

    Regulations set out as what applies

    Building regulations and pool-area electrical bonding explained plainly, worded so no compliance outcome is promised on the installer's behalf.

  • 4

    A form built for a specification project

    Site type and intended use, so a hotel, gym or school's project is quoted against building control from the start, not as a domestic order.

What's included

Everything a website needs to run, handled for you.

You don't need to learn hosting, domains or WordPress. Every PrimeStart website comes with the technical side done and looked after — for as long as you're with us.

Design & build

  • Custom design around your businessApproved by you
  • Custom coded on WordPressHTML & PHP
  • Up to 5 pages to startMore via your platform
  • Mobile-first, fast loading

Hosting & security

  • Hosting, included
  • Domain name & SSL certificate
  • Daily backups
  • Security monitoring & updates

Changes & management

  • Small changes when you need themWithin service scope
  • WordPress & plugin updatesEvery month
  • Enquiry forms to your phone
  • Support from real people

Your Client Platform

  • See your site's progress
  • Request changes in a click
  • Order extra pages
  • SEO reports (Website + SEO)Monthly
A pool installer in a hard hat checks his phone on site outside a house, while the office keeps the website running behind the scenes
While you're on a site survey

We're on the website. Updates, fixes, backups and changes happen in the background — you'll only hear from us when there's something worth hearing.

How it starts

Tell us about your businessThe pools you build, your memberships and the areas you cover.
See your designWe design your site and you approve it before anything goes live.
Go live, looked afterYour site launches, and we keep running it from then on.

Choose your plan

Two plans. The difference is whether you want help being found.

Both give you a complete, managed website. One adds ongoing SEO work to it. Pay monthly, or pay upfront for the year and save 25%.

Website

A professional website for your swimming pool business, looked after for you.

£99.99a month

Save 25%

12-month plan. £0 upfront design fee.

Start my website
Months 1–12£99.99 a month
OwnershipYours after the 12-month term

£899.91once

12 months of Website paid upfront — saving £299.97.

Start my website
Instead of£1,199.88 over 12 months
OwnershipEarly handover once approved, or keep it managed

Design, build, hosting, domain, SSL, backups, updates, small changes, support and your Client Platform login.

For getting found

Website + SEO

For swimming pool installers who want help being found on Google.

£349.99a month, in total

Save 25%

Includes your managed website. SEO runs for a 6-month minimum.

Start Website + SEO
Months 1–6£349.99 a month · SEO minimum
Months 7–12£349.99 · or stop SEO and pay £99.99

£3,149.91once

12 months of Website and 12 months of SEO paid upfront — saving £1,049.97.

Start Website + SEO
Instead of£4,199.88 over 12 months
Covers12 months of Website and SEO

Everything in Website, plus three agreed local searches worked on monthly, Google Business Profile, reviews, technical fixes and a monthly report.

First payment at signup, no setup charges. Monthly customers own their site after the agreed 12-month term; upfront customers can take early handover once the site is complete and approved. Full terms on the pricing page.

Questions

What swimming pool customers check before committing.

The commercial questions, answered plainly. Anything else, ask us — a real person will call you back.

A couple in their back garden checking details on a tablet together before committing to a pool project

Not sure which plan?

Tell us how much of your work is domestic builds versus commercial specifications, and we'll say honestly whether SEO is worth it for you yet.

Request a call
Most of our work comes through landscapers and architects referring us. Do we need a website?
A referral network keeps enquiries coming until a project pauses or a contact moves on. A website is what a homeowner researching a major garden project checks before they call anyone — and it works during the weeks a regular source of referrals goes quiet.
How much does a website for a swimming pool business cost with PrimeStart?
Website is £99.99 a month for 12 months with no upfront design fee, or £899.91 paid upfront for the year (save 25%). Website + SEO is £349.99 a month in total, or £3,149.91 paid upfront for 12 months of Website and SEO. For new agreements, after the first 12 months the website continues automatically at £49.99 a month for hosting and aftercare, with no new minimum term, unless you give 30 days' notice; Website + SEO continues at £299.99 a month while SEO is still running. Existing customers keep the pricing in their own agreement.
Can the site book a site survey rather than just take an enquiry?
Yes. A survey request form asks for the garden size, access and the pool type of interest, which reaches you the same way an enquiry does, so you arrive at the visit already knowing roughly what you are quoting.
Will the website promise our pools meet all the regulations?
No. Building regulations and the electrical bonding required around a pool depend on the specific project, and compliance is confirmed by building control and a qualified electrician, not promised on a website. The site explains what GOV.UK's building regulations guidance covers generally, rather than promising an outcome it cannot guarantee.
Can we show our SPATA membership?
Yes, if you hold it. SPATA membership, any manufacturer accreditation and your insurance are set out together, worded exactly as they appear on your certificate.
Do I own the website?
Yes. On the monthly plan the site is yours after the agreed 12-month term, subject to the contract. If you pay upfront you can choose an early handover once the site is complete and approved, or keep it managed with us.
How long until my site is live?
Once we have your details and photos we design your site, show it to you, make your amendments and go live only when you've approved it. You'll see the first design before anything is public.
We also fit garden landscaping alongside pool building. Do you cover that?
Yes. If a good share of your work is wider landscaping rather than pool construction itself, our website design for landscapers page is worth a look for how we handle that different scope of work.
A finished garden pool with a worker laying new turf around the edge, the last finishing touches after the build itself is done

Get started

You build the pool. We'll keep the website honest about how.

Choose a plan, tell us about your memberships and the areas you cover, and see your first design before anything goes live.

Get started Talk to someone first 020 7167 8977