Web design for vehicle recovery and breakdown services
One thumb, one hand, standing on a hard shoulder.
Your customer is at the side of a road, often in the dark, often with children in the car, holding a phone with one bar. They will not read your history, compare your rates or scroll to a contact page. They will tap the first number that looks local and answers. Everything on your website is built around making that tap happen in under five seconds. We build it, host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a vehicle recovery companies pictogram beside an example website built for that trade.
Two kinds of call
One customer is stranded. The other is a garage with a diary.
Roadside recovery and planned vehicle transport are the same trucks doing completely different work, and they arrive from completely different places. The site has to serve a frightened driver in five seconds and a trade customer who wants rates and reliability.
Broken down, had a bump, or a wheel has gone. They are on a phone at the roadside and every second of loading, scrolling or hunting for a number sends them to somebody else.
- The number at the top, tappable, on every page
- Whether you are genuinely 24 hours
- How quickly you can typically get there
- What to do while they wait, and where to stand
Garages, body shops, dealers and auction buyers moving vehicles that do not need to move today. Planned, invoiced monthly, and the work that makes the week predictable.
- Single and multi-car transport, and what you carry
- Trade accounts and how invoicing works
- Long-distance and collection or delivery
- Insurance cover for vehicles in your care
The emergency route stays one tap away on every page. The trade work gets a page of its own, because a garage manager will actually read it.
On a phone
This is the most mobile trade there is. Build for it first.
Almost nobody looks up a recovery service on a laptop. They are outside, on one bar, with a dying battery and no patience. A site that takes four seconds to load has already lost the job to one that took one.
- The number is the design
Not a hero image, not a strapline. A large tappable number at the top of the first screen, and again at the bottom of every page.
- Light enough for one bar
No heavy sliders, no video, no fonts that take a second to arrive. The page has to render on a weak signal in a lay-by.
- Say where you are
A frightened driver wants a local firm. Naming your towns in the first screen is more reassuring than any claim about service.
Your radius
Recovery is sold in minutes, and minutes are geography.
"Fast response" means nothing on its own. A driver wants to know whether you are twenty minutes away or ninety, and a garage wants to know whether you will come out to them at all. A map with towns on it answers both.
- Name the motorway junctions
A large share of recovery work happens on the motorway network, and people describe their location by junction. Naming the stretches you cover catches searches nobody else targets.
- Be honest about the outer ring
Ninety minutes at three in the morning is a real answer and a fair one. Promising twenty and arriving in an hour loses you the review.
- Transport travels nationally
Planned transport has no radius in the same way. Saying so on the trade page stops a distant garage assuming you are local-only.
Nearest first, then the towns you will travel to, then the motorway network.
Credentials
They are handing a stranger the keys to their car at midnight.
Recovery is one of the few services people buy while frightened, from a company they have never heard of, chosen in under a minute. Insurance and proper operating credentials are what make that feel survivable rather than reckless.
We display exactly what you hold and nothing beyond it: no borrowed badges, no invented ratings, no claims about how long you have been trading.
Things we'll display if you hold them
- Motor trade and public liability insurance, with the levels carried
- Cover for vehicles while they are in your care
- Operator licensing where your vehicles require it
- Driver qualifications and recovery training
- Trade body or recovery network membership
- Whether your drivers are employed and uniformed
- Reviews wherever they already live: Google, Trustpilot, Facebook
Scheme names here are illustrative. You tell us what you hold during onboarding, and that is exactly what appears.
Your site plan
Five pages, and four of them exist for the trade customer.
The stranded driver never gets past the home page, and does not need to. Everything else is there for garages, dealers and the person arranging transport for a car they have just bought.
Your suggested site plan
5 pagesHome
The number, the hours, the towns, and what you recover. Nothing between the visitor and the call.
- Call now
- 24 hours
- Areas
Breakdown & recovery
What happens when you attend, what you can recover, and roughly what it costs.
- Roadside
- Recovery
- Costs
Accident recovery
Non-driveable vehicles, insurance work, storage and where the car goes next.
- Non-driveable
- Insurance
- Storage
Vehicle transport
The trade page: single and multi-car movement, accounts, long distance and rates.
- Trade
- Accounts
- Long distance
Areas & contact
Your radius town by town, the motorway stretches you cover, and every way to reach you.
- Radius
- Motorways
- Contact
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
The logic of SEO
Nobody saves a recovery number until they need one.
Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. This trade has close to zero brand loyalty and close to total dependence on being visible at the exact moment of the search.
The kind of searches SEO works on
- vehicle recovery Preston
- car breakdown recovery Preston
- car transport Preston
£349.99/month total, website included. SEO never promises a position, a number of enquiries or a revenue figure. It promises the work, every month.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
- 1
A website that loads and calls
Fast, local, and a number under the thumb. Against a competitor whose site takes four seconds on a weak signal, you win before either page has finished rendering.
- 2
Found by the people already looking
The SEO work is monthly work on the local searches, your Google Business Profile and the listings that decide who appears when somebody near you types vehicle recovery near me.
- 3
The map listing does much of the work
A large share of recovery calls come from the local map results rather than the website itself, which is why the Business Profile work matters as much as the page.
- 4
Trade work compounds quietly
One garage that starts using you for transport is worth more over a year than fifty roadside calls, and they find you the same way.
We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts.
Your Client Platform
One place to watch it being built, and to change your hours.
Every PrimeStart customer gets their own Client Platform. It is where the project lives: the stage it has reached, what we are waiting on, the draft to look through, and the button that says you are happy with it.
- Follow the build stage by stage, without emailing to ask
- Send photographs of your trucks straight from your phone
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a laptop and a phone, and mark up changes
- Approve the website before anything goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
There is nothing technical to learn. One login to your Client Platform, and you never have to open WordPress.
Illustration of the Client Platform for a fictional vehicle recovery companies business. SEO reporting is included with Website + SEO.
The plans
The same recovery website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
A recovery website built for one thumb on a hard shoulder, with a trade page for the work that fills the diary.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed local searches and your Business Profile, which is where most recovery calls actually begin. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- A number under the thumbTappable, at the top of every page, on the first screen
- Built to load on one barNo sliders, no video, nothing that stalls on a weak signal
- Your radius town by townIncluding the motorway stretches nobody else names
- Hours said honestly24 hours if you are, real hours if you are not
- A trade page of its ownBecause one garage account outlasts fifty roadside calls
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how vehicle recovery companies are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part takes less time than one callout.
Choose a plan, tell us your hours, your radius and what you recover, then tell us what to change on the draft. We do the rest.
- 1
Choose your plan
Website, or Website + SEO. The upfront website design fee is £0 and your first monthly payment is taken at signup.
- 2
Tell us the radius
A short onboarding in your Client Platform: your hours, the towns and motorway stretches you cover, what you recover, your insurance levels, and where enquiries should land.
- 3
Ready to Build
We check we have what we need. If your hours or a service needs a decision, we say exactly which, and get on with the rest.
- 4
First draft
A working draft on a phone first: the number, the hours, the radius, and the trade page behind it.
- 5
Approve and launch
Reasonable in-scope changes, then you approve it. Nothing is published until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions recovery operators ask us
How much does a website for a recovery company cost?
What happens at the end of the 18 months?
Is the domain name included?
Should I publish callout prices?
Most of my calls come from Google Maps, not my website. Does a site still matter?
Can the site show whether I am available right now?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
You get them moving. We'll keep the website moving.
Web design for vehicle recovery at £49.99 a month with a £0 upfront website design fee: a number under the thumb, a radius written out, and a page that loads on one bar.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk