Web design in Fortune Green
There's no shopfront in Fortune Green for a customer to walk past. Your website has to do that job instead.
A Fortune Green website for the home-based trades and property services who have no shopfront to point to, for £49.99 a month.
- Website: £49.99/month
- Website design fee: £0 upfront
- Minimum term, then it is yours: 18 months
Illustration: Fortune Green marked on a map of Greater London, beside a listing card for a local business whose website PrimeStart looks after.
Fortune Green is a small, largely residential area on the south-west side of Finchley Road, entirely within Camden, bordered by Hampstead and West Hampstead. Its one landmark is Hampstead Cemetery, built here in the 1840s as Hampstead's own overflow burial ground and still standing today, and it has shared a joint Neighbourhood Plan with West Hampstead since September 2015. There is no parade, no market and no high street of its own. What trades here instead is home-based professionals and the property trades maintaining the housing stock around the green: builders, letting agents, property managers, tutors and therapists working from residential addresses. None of them has a shopfront a customer can walk past or judge before they call, which means the website is doing the entire job a shop window would do elsewhere. We design, build, host and manage that kind of website for £49.99 a month, and we can work on your Google visibility once it's live.
Illustration: a customer in Fortune Green types “property maintenance fortune green nw6” into a search engine. No position or result is implied.
Fortune Green
There is no shopping parade here, only Hampstead Cemetery and the green beside it. The website carries the whole commercial argument instead.
Fortune Green sits on the south-west side of Finchley Road, entirely within Camden, bordered by Hampstead and West Hampstead. Its defining landmark is Hampstead Cemetery, built in the 1840s when Hampstead's town council needed an overflow burial ground and still standing on the green today. Fortune Green sits inside the West Hampstead and Fortune Green Neighbourhood Plan area, adopted in September 2015, which reflects how closely the two are already planned together, but this page is written for Fortune Green on its own terms.
There is no parade here. No market, no high street, nothing resembling the shops of a village centre. What actually trades in Fortune Green is home-based: builders, decorators and property maintenance firms working on the housing stock around the green, letting agents and property managers handling it, and tutors, therapists and other appointment-based professionals working from residential addresses rather than a shop.
None of that trade has a shopfront a customer can walk past, read the reviews of, or judge on the way past a window — there's no window here to speak of beyond Hampstead Cemetery's own gates. A search for a postcode with almost nothing visible on the ground makes a plain, honest website more important, not less: real photographs of finished work, clearly written service pages, and a phone number someone actually answers do the job a parade would otherwise do.
- Hampstead Cemetery
- the green itself
- the residential streets around the green
- the south-west side of Finchley Road
- the Neighbourhood Plan area shared with West Hampstead
There is no shopping parade in Fortune Green to point a website at. If your business is home-based or works on the housing stock here, the website has to carry that argument on its own.
Two ways to start when there's no shopfront to point to.
A professional website, or that website with ongoing SEO from the start. The website is built to the same standard whichever route you take.
£0 upfront website design fee
For home-based trades, tutors, therapists and property firms working on Fortune Green's housing stock who need a site that does the job a shopfront would elsewhere, with real photographs and plain service pages standing in for a window a customer could walk past.
- Professional managed WordPress website, generally up to 5 pages
- Built around your services, the areas you cover and how customers contact you
- Domain name, hosting, SSL, backups and updates handled for you
- Reasonable small changes, subject to fair use
- 18-month minimum, then the website is yours
Website included. The £49.99 is not added on top.
For letting agents, property maintenance firms and home-based professionals working the streets around Hampstead Cemetery, competing for a customer who has no parade, market or shop window here to judge them by, only the website itself.
- Everything in Website
- 3 agreed priority Google searches for your area
- Monthly optimisation and Google Business Profile work
- Clear monthly reporting on what was done
- 6-month SEO minimum; every month of it counts towards the Website term
The price is the same whether your business has a shopfront elsewhere or none at all. Not sure which fits? Talk to someone first or see the full pricing details.
Eighteen months, then the website is yours.
Fortune Green has shared a Neighbourhood Plan with West Hampstead since 2015, but that plan doesn't decide what your website says. Complete the minimum term here and it's a business asset that belongs to you outright, whether you stay with PrimeStart or not.
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Month 1
We design and build it
Your first £49.99 is taken at signup. We build the website around your business and you approve it before anything is published.
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Months 1 to 18
We host, manage and support it
Hosting, security, backups, updates and reasonable small changes, while you make the monthly payments. 18 payments of £49.99, £899.82 in total.
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After month 18
The website is yours
Complete the minimum term and the payments due under it, and the website belongs to you. It was built for your business, and it stays with your business.
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Your choice
Stay, or move it
Stay with PrimeStart at £49.99 a month on a rolling basis with no new minimum term, or move the website to hosting of your own.
Moving the website elsewhere is subject to the third-party licences any website relies on, such as WordPress, plugins, fonts and stock photography. The full wording lives in the Website Subscription Terms.
A search made against Hampstead Cemetery and a green has almost nothing else to look at. The website has to be the proof.
"Property maintenance Fortune Green", "letting agent NW6", "tutor near me": most of this searching is done by someone with no shop window, no market stall and no parade to compare against, just a postcode and whatever the website itself shows them. Ongoing SEO is monthly work on three agreed searches like these, so more of that search lands on you.
Illustration of a local search results page for “property maintenance fortune green nw6”: a map with pins and a short list of businesses, one of them labelled “your business”. The businesses and ratings are examples; no position is implied.
An illustration of the kind of local results SEO works towards. The businesses, ratings and positions shown are examples, not a ranking or a result for any particular business.
- 01“property maintenance Fortune Green”
Made by someone maintaining a house near Hampstead Cemetery who has no parade of trades to walk down and compare, only a search result and whatever proof of past work the site actually shows.
- 02“letting agent NW6”
Searched by a landlord or tenant around the housing stock near Hampstead Cemetery, choosing on the strength of the website alone rather than a branch they could visit.
- 03“tutor near me”
A search made by a parent near Hampstead Cemetery looking for someone working from a residential address, where a clear, specific service page substitutes for the reassurance a shopfront would give.
Examples only. The three searches are agreed with you around the work you want more of and what people actually type near Fortune Green. Nobody can promise a position, and we don't.
Fortune Green industries
No parade decides the shape of this page. The trades working on Fortune Green's houses do instead.
Whether you're a letting agent managing the housing stock around Hampstead Cemetery or a tutor working from home nearby, neither has a shopfront to point to — only the website itself.
How it works
Your part is short.
Choose a plan, tell us about the business, review the draft. We do everything in between, and nothing is published until you approve it.
- 1
Choose your plan
Pick Website or Website + SEO. Your first monthly payment is taken at signup.
- 2
Tell us about the business
A short onboarding in your Client Platform: services, areas, anything you want highlighted, your logo, any photos and the number you want calls to go to.
- 3
Ready to Build
We check we have what we need. If something's missing we'll say exactly what, and work with what you have where we can.
- 4
First draft
You see a working draft of your site, on desktop and phone, and tell us what to change.
- 5
Approve and launch
Reasonable in-scope revisions, then you approve it. Nothing goes live until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions
Questions from Fortune Green businesses
Isn't Fortune Green really just part of West Hampstead?
Is there a shopping street in Fortune Green?
Do you build websites for businesses with no shop or office to show?
Is Hampstead Cemetery one of your clients?
We already have a website we like. Can you just do the SEO?
What does a Fortune Green business website cost?
How does ongoing SEO work?
Nearby
Also working with businesses across the rest of this hill.
The same plans, the same price and the same standard of website around Fortune Green and the rest of Camden.
West HampsteadWeb design in West Hampstead →
FrognalWeb design in Frognal →
HampsteadWeb design in Hampstead →
Swiss CottageWeb design in Swiss Cottage →
Somewhere else? PrimeStart works with businesses across the whole of the UK. Find your area or get in touch.
Ready for a website that does the job a shopfront would elsewhere?
A professional website for £49.99 a month, designed, built and looked after by PrimeStart, with ongoing SEO ready whenever you want more of the search made around Fortune Green to find you first.
18-month Website minimum, £899.82 in total. First monthly payment at signup. Complete the term and the website is yours.
Photographs: David Howard, CC BY-SA 2.0, via Wikimedia Commons · Spudgun67, CC BY-SA 4.0, via Wikimedia Commons · Isochrone, CC BY-SA 4.0, via Wikimedia Commons · Bikeboy, CC BY-SA 2.0, via Wikimedia Commons