Three different decades of housing back onto one small parade, and Sussex Ring is easy for a search to miss entirely.

The area east of Woodside Park tube station holds large Victorian and Edwardian houses, many converted into flats; Woodside Park Garden Suburb, to the west and northwest, was built as semi-detached and detached three- and four-bedroom homes in the 1950s; and roads to the south, laid out in the 1920s and 1930s and named after Sussex locations by developer Fred Ingram, run down to the small Sussex Ring parade of cafes, hairdressers and beauty services. Woodside Park Synagogue, with its attached Jewish school, and the former Woodside Grange, acquired by Finchley Catholic Grammar School in 1927, are the district's fixed civic landmarks, and Dollis Brook and Folly Brook form the Garden Suburb's eastern and southern boundaries. A customer east of the station, in the Garden Suburb, or on one of the Sussex-named roads is searching from a genuinely different kind of street even though the postcode is the same, and Sussex Ring itself is small enough to be missed by a search that assumes the bigger North Finchley centre instead. We design, build, host and manage a website for £49.99 a month that names Sussex Ring, or your own road, precisely, and we can work on your Google visibility once it is live.

Illustration: a customer in Woodside Park types “hairdresser sussex ring woodside park” into a search engine. No position or result is implied.