Every unit on Green Lanes can grill, bake or sell what you sell. The search result is where the choosing happens.

Harringay

Two Harringay stations with almost the same name, and one Green Lanes full of near-identical doors.

Green Lanes is Harringay's spine, running from the northern edge of Finsbury Park up to Ducketts Common, with Grand Parade as its most distinctive stretch: a run of Edwardian shopfronts anchored by The Salisbury, a Grade II* listed pub built in 1898-9 by John Cathles Hill. No other street in London is home to as many businesses run by Turks and Kurds originating in Turkey and by Turkish Cypriots as this one, and the effect on trade is unusual: a customer arrives on Green Lanes already sure they want a grill, a bakery or a barber from this stretch, and picks between a dozen doors that all look, from the pavement, much the same.

The street has a second, quieter problem hiding in its geography. Harringay Green Lanes, on the Overground's Suffragette line, and Harringay station, on the Great Northern route at the south end of Wightman Road, are two different stations on two different networks with almost the same name, and it is very easy for a business's own listing to get filed against the wrong one, or against neither. Behind Green Lanes on the west side sits the Harringay Ladder, the grid of streets running between Green Lanes and Wightman Road, mostly residential rather than trading.

None of that is solved by a nicer shopfront, because the shopfront is not what most customers see first. It is solved by a website on Green Lanes that photographs your own food and your own work properly rather than using stock images, names the dishes people actually search for, states which of the two stations you are nearest with a walking time, and keeps opening hours current for a street that trades late. We build that for £49.99 a month, hosted and kept secure, and we can work on the searches that bring people to Green Lanes in the first place if you want that too.