Web design across Hackney

There is no Business Improvement District anywhere in this borough. Nobody is marketing Dalston, Mare Street or Hoxton on your behalf.

No Business Improvement District markets this borough collectively. Your website is the marketing that fills the gap, for £49.99 a month.

  • Website: £49.99/month
  • Website design fee: £0 upfront
  • Minimum term, then it is yours: 18 months

Illustration: Hackney marked on a map of Greater London, beside a listing card for a local business whose website PrimeStart looks after.

Hackney

Ten protected industrial areas from Hackney Wick to Ridley Road, no Business Improvement District anywhere, and a business population that resets constantly.

Every other borough on this list has at least one Business Improvement District: Camden has five, Lambeth has six, Islington has two, Haringey and Barnet each have one. This borough has none. The council has stated its own position on the record — it does not see a case for BIDs, preferring public services and the local authority to carry that role directly. In practice that means nobody is collectively promoting Dalston, Mare Street, Hoxton or Stoke Newington, unlike Angel in Islington or Streatham in Lambeth. A business network and a responsible business charter exist locally, but neither is a levy-funded body marketing a high street the way a BID would.

Local Plan LP33 also designates ten Priority Industrial Areas and three Locally Significant Industrial Sites across the borough, protecting studio, workshop and low-specification office space where traditional industrial activity sits alongside smaller-scale production. Hackney Wick and Fish Island is the clearest example: since the Creative Enterprise Zone was established there in 2018, creative enterprises have grown from 395 to just under 500, and total turnover has risen from £189 million in 2018 to £911 million in 2023. A great deal of that trade happens inside arches and units along the canal that no customer will ever walk past on their way to somewhere else.

Layer on top of that a business base the council itself describes as the fastest-growing economy of any London borough since 2017 — its own figures cite 50,000 new jobs and 5,000 new businesses over that period — and the competitive set around Dalston's Ridley Road, Mare Street's Narrow Way and Shoreditch's more than 4,000 businesses is one that changes constantly. Hackney Central was reclassified a Major Centre in LP33 alongside Dalston, and the council has committed £19 million of town-centre investment there, £3 million in Hoxton and £1 million at Ridley Road Market. None of that spending markets an individual trader. The website is what does.

Where our Hackney customers trade
  • Dalston
  • Hackney Central and Mare Street
  • Shoreditch
  • Hackney Wick and Fish Island
  • Stoke Newington Church Street
  • Hoxton Street
  • Ridley Road
  • Broadway Market

If you trade from a Dalston shopfront or a Wick arch, the site says exactly that. If you cover Mare Street, Stoke Newington and Hoxton at once, it says that instead.

Hackney industries

The trade decides the shape of the site. Hackney decides how much of your business the street never sees.

A photographer working from an arch in the Wick and an accountant on Mare Street need very different websites. Each starts from how its customers choose, then adds the centres and postcodes (E8, E9, N16 and the rest) it covers.

See every industry we build for

Searches here carry the centre name — Dalston, Mare Street, Hoxton — because there is no single high street across the borough.

"Electrician Dalston", "accountant Stoke Newington", "photographer Hoxton": people search by the centre or the postcode they actually stand in, not by the borough as a whole. Ongoing SEO is monthly work on three agreed searches like these, so more of those customers get the chance to find you.

  1. 01
    “electrician Dalston

    Dalston's mix of converted warehouses and older terraces around Ridley Road keeps rewiring and certification work steady, and a customer checks qualifications on the page before they check price.

  2. 02
    “photographer Hackney Wick

    Creative enterprises in the Wick and Fish Island Creative Enterprise Zone have grown from 395 to just under 500 since 2018, and a photographer trading from an arch is chosen entirely on the portfolio, since there is no shopfront to walk past.

  3. 03
    “accountant Hackney Central

    Mare Street and the Narrow Way carry Hackney Central's civic weight, the Town Hall and the Empire, and the sole traders and small agencies nearby compare on how clearly fees are explained rather than on distance.

Examples only. The three searches are agreed with you around the work you want more of and what people across Hackney actually type. Nobody can promise a position, and we don't.

Illustration of a local search results page for “electrician dalston”: a map with pins and a short list of businesses, one of them labelled “your business”. The businesses and ratings are examples; no position is implied.

An illustration of the kind of local results SEO works towards. The businesses, ratings and positions shown are examples, not a ranking or a result for any particular business.

Two ways to be found across Hackney's protected industrial areas and its high streets.

A professional website, or that website with ongoing SEO from the start. The website is the same standard whichever route you take.

Website
£49.99per month

£0 upfront website design fee

For studios, workshops and arches inside the Priority Industrial Areas around Hackney Wick, Fish Island and Ridley Road that have never needed a shopfront and have never had a proper website either.

  • Professional managed WordPress website, generally up to 5 pages
  • Built around your services, the areas you cover and how customers contact you
  • Domain name, hosting, SSL, backups and updates handled for you
  • Reasonable small changes, subject to fair use
  • 18-month minimum, then the website is yours
Website + SEO
Website included
£349.99per month total

Website included. The £49.99 is not added on top.

For businesses competing across Dalston, Mare Street, Shoreditch and Stoke Newington with no Business Improvement District promoting any of them collectively, where being found on Google matters more than any single frontage.

  • Everything in Website
  • 3 agreed priority Google searches for your area
  • Monthly optimisation and Google Business Profile work
  • Clear monthly reporting on what was done
  • 6-month SEO minimum; every month of it counts towards the Website term

The price is the same in E8 and N16 as it is anywhere else in the UK. Not sure which fits? Talk to someone first or see the full pricing details.

Eighteen months, then the website is yours.

This borough's number of active businesses turns over quickly — the council's own figures point to 5,000 new businesses created since 2017 alone. Complete the minimum term and the website belongs to you outright, a fixed asset in a borough where little else about the competitive set stays fixed.

  1. Month 1 We design and build it

    Your first £49.99 is taken at signup. We build the website around your business and you approve it before anything is published.

  2. Months 1 to 18 We host, manage and support it

    Hosting, security, backups, updates and reasonable small changes, while you make the monthly payments. 18 payments of £49.99, £899.82 in total.

  3. After month 18 The website is yours

    Complete the minimum term and the payments due under it, and the website belongs to you. It was built for your business, and it stays with your business.

  4. Your choice Stay, or move it

    Stay with PrimeStart at £49.99 a month on a rolling basis with no new minimum term, or move the website to hosting of your own.

Moving the website elsewhere is subject to the third-party licences any website relies on, such as WordPress, plugins, fonts and stock photography. The full wording lives in the Website Subscription Terms.

Questions from Hackney businesses

Do you work with businesses across Hackney?
Yes: Dalston, Hackney Central, Shoreditch, the Wick and Fish Island, Stoke Newington and Hoxton, plus the streets and arches around them. Everything is designed, built and managed remotely, so there is no office to visit and no travel to arrange.
Hackney has no Business Improvement District. Does that actually matter for us?
It matters because it means nobody is doing collective marketing on your behalf. The council has said it does not see a case for BIDs here, unlike Camden, Islington, Haringey, Barnet and Lambeth, each of which has at least one. A business network and a responsible business charter exist locally, but neither markets an individual Dalston or Mare Street business the way a BID's promotional programme would. A website is the one piece of marketing that is entirely under your own control.
We trade from a workshop inside one of Hackney's protected industrial areas. Does a website still matter?
It usually matters more, not less. Local Plan LP33 designates ten Priority Industrial Areas and three Locally Significant Industrial Sites, including around Ridley Road and the Wick, precisely to protect studio, workshop and light-industrial space from being lost, and a great deal of that trade happens inside arches and units that no passing customer will ever see. If nobody walks past your unit, the website is not a supplement to your shopfront. It is the shopfront.
We already have a website we like. Can you just do the SEO?
No. SEO is not sold on its own any more — it is only available as part of Website + SEO, £349.99 a month in total, and that means building you a new PrimeStart website rather than adding search work onto the one you have now. Nobody can promise rankings, and we don't.
What does a Hackney business website cost?
Website is £49.99 a month with a £0 upfront design fee, and it costs the same across E8 and N16 as anywhere else. The first £49.99 is taken at signup, and there is an 18-month minimum term, £899.82 in total. Once that term is complete, the website is yours.
How does ongoing SEO work?
Website + SEO is £349.99 a month total, with the website included rather than charged on top. Each month we work on three agreed local searches, for example "accountant N16", alongside your Google Business Profile and the website itself, then report on what was done. Nobody can promise rankings, and we don't.
Hackney's economy is supposedly the fastest-growing in London. Is that relevant to a small business?
That is the council's own description, not an independent measure, and it should be read as the council's claim rather than a verified fact. What it points to that is useful is the scale of change: the council's figures put 5,000 new businesses in the borough since 2017. A market that changes that quickly is one where your website needs to keep working for you continuously, not one built once and left alone.

View all FAQs · All locations

Nearby

Also working with businesses across east and north London.

The same plans, the same price and the same standard of website from Dalston and Hackney Wick out to the neighbouring boroughs and the rest of the city.

Somewhere else? PrimeStart works with businesses across the whole of the UK. Find your area or get in touch.

Ready to be the Hackney business your customers find first?

A professional website for £49.99 a month, designed, built and looked after by PrimeStart, with ongoing SEO ready whenever you want more of the right E8 and N16 customers to find it.

18-month Website minimum, £899.82 in total. First monthly payment at signup. Complete the term and the website is yours.

Photographs: Des Blenkinsopp, CC BY-SA 2.0, via Wikimedia Commons · PAUL FARMER, CC BY-SA 2.0, via Wikimedia Commons · Chris Whippet, CC BY-SA 2.0, via Wikimedia Commons · Ewan-M, CC BY-SA 2.0, via Wikimedia Commons · Dr Neil Clifton, CC BY-SA 2.0, via Wikimedia Commons · Ben Harris, CC BY-SA 2.0, via Wikimedia Commons · David Howard, CC BY-SA 2.0, via Wikimedia Commons · Stacey Harris, CC BY-SA 2.0, via Wikimedia Commons · Bikeboy, CC BY-SA 2.0, via Wikimedia Commons · Bill Boaden, CC BY-SA 2.0, via Wikimedia Commons · Marathon, CC BY-SA 2.0, via Wikimedia Commons · Robert Lamb, CC BY-SA 2.0, via Wikimedia Commons · Spudgun67, CC BY-SA 4.0, via Wikimedia Commons · Matt Brown, CC BY 2.0, via Wikimedia Commons