Web design in Somers Town

Euston, St Pancras and King's Cross sit within a few hundred metres of your door. Almost none of that footfall was ever yours to win.

A Somers Town website built for the estate, not for station footfall, for £49.99 a month.

  • Website: £49.99/month
  • Website design fee: £0 upfront
  • Minimum term, then it is yours: 18 months

Illustration: Somers Town marked on a map of Greater London, beside a listing card for a local business whose website PrimeStart looks after.

The search here is made by a neighbour on the Ossulston Estate, not a passenger changing trains three minutes away.

"Hairdresser somers town", "handyman nw1", "market chalton street": this searching is done by people who already live around the estate, not by someone stepping off a train. Ongoing SEO is monthly work on three agreed searches like these, aimed at that resident audience specifically.

Illustration of a local search results page for “hairdresser somers town”: a map with pins and a short list of businesses, one of them labelled “your business”. The businesses and ratings are examples; no position is implied.

An illustration of the kind of local results SEO works towards. The businesses, ratings and positions shown are examples, not a ranking or a result for any particular business.

  1. 01
    “hairdresser Somers Town

    Searched by a resident booking locally, not by anyone connected to the stations nearby, so the result needs to read as genuinely of the estate rather than a generic NW1 listing.

  2. 02
    “handyman NW1

    A repeat, appointment-based search from someone on the Ossulston Estate who wants a name they can call again, not a one-off passing decision.

  3. 03
    “market Chalton Street

    Made by someone checking the Wednesday to Friday trading days on Chalton Street before a specific visit, which a stallholder's own listing can answer directly.

Examples only. The three searches are agreed with you around the work you want more of and what Somers Town residents actually type. Nobody can promise a position, and we don't.

Two ways to start for a Somers Town resident audience.

A professional website, or that website with ongoing SEO from the start. The website is built to the same standard whichever route you take.

Website
£49.99per month

£0 upfront website design fee

For businesses serving the Ossulston Estate and the wider Somers Town area, who need a site built for residents rather than for the station crowds passing metres away.

  • Professional managed WordPress website, generally up to 5 pages
  • Built around your services, the areas you cover and how customers contact you
  • Domain name, hosting, SSL, backups and updates handled for you
  • Reasonable small changes, subject to fair use
  • 18-month minimum, then the website is yours
Website + SEO
Website included
£349.99per month total

Website included. The £49.99 is not added on top.

For resident-facing trades and traders from the market on Chalton Street competing for a genuinely local customer inside a dense, long-established estate population.

  • Everything in Website
  • 3 agreed priority Google searches for your area
  • Monthly optimisation and Google Business Profile work
  • Clear monthly reporting on what was done
  • 6-month SEO minimum; every month of it counts towards the Website term

The price is the same on the Ossulston Estate as it is anywhere else in the UK. Not sure which fits? Talk to someone first or see the full pricing details.

Somers Town

The Ossulston Estate: a dense residential block with a market on set days, not a station district.

Somers Town is bounded roughly by Pancras Road, Euston Road, Eversholt Street, Crowndale Road and the St Pancras railway approaches, a footprint that puts it within a few hundred metres of Euston, St Pancras and King's Cross without belonging to any of them commercially. Housing first appeared here in 1784 at the Polygon, and the Ossulston Estate on Chalton Street, built between 1927 and 1931 to a design by the London County Council's chief architect G. Topham Forrest, is Grade II listed; it originally contained 310 flats across Chamberlain House, Levita House and Walker House, and Levita House included the first central-heating system installed by the LCC. The St Pancras and Somers Town ward has 13,400 residents, the highest of any Camden ward.

That density is a resident population, not a passenger one, and the area's own trade reflects it: the market that trades on Chalton Street each Wednesday to Friday, and everyday services on Werrington Street and around Oakshott Court, rather than a shopping centre or a high street. The British Library and the Francis Crick Institute sit on Somers Town's geographic edge, but their custom belongs to St Pancras's own record, not to this one, and it would be wrong to claim their crowds as this area's business.

That means a website built for Somers Town has to answer a different question than one built for a station district: not how to catch a passenger's attention for a few seconds, but how to be clearly found and trusted by the people who already live in Chamberlain House, Levita House and Walker House on the Ossulston Estate, day to day, appointment to appointment. Clear hours, clear prices, an honest description of what you offer, and a phone number someone answers do more here than chasing footfall that was never really available in the first place.

Where our Somers Town customers trade
  • the Ossulston Estate, Chalton Street
  • Chalton Street Market
  • the site of the Polygon
  • Oakshott Court
  • Werrington Street

If you trade around the Ossulston Estate or the market on Chalton Street, the site says that specifically. If you serve the wider Somers Town estate, it says that instead.

Somers Town industries

The trade decides the shape of the site. The estate decides who's searching for it.

A trader from the market on Chalton Street and a handyman serving the Ossulston Estate need different websites, but both are built for residents, not for the station traffic passing a few streets away.

See every industry we build for

Everything a Somers Town business needs from its website, in one monthly plan.

Design, build, hosting, security and the ongoing technical work are all part of the same plan, so there is nothing to add on and nothing to remember to renew.

What £49.99 a month covers
  • Design
  • Build
  • Hosting
  • SSL & security
  • Backups
  • Updates
  • Enquiry forms
  • Mobile-ready
  • Ongoing management
  • Support
£49.99/month £0 upfront website design fee

See the full Website · How it works, start to finish

Eighteen months, then the website is yours.

The Ossulston Estate was built to serve this community for the long term. Complete the minimum term here and this website is a business asset that belongs to you outright, whether you stay with PrimeStart or not.

  1. Month 1 We design and build it

    Your first £49.99 is taken at signup. We build the website around your business and you approve it before anything is published.

  2. Months 1 to 18 We host, manage and support it

    Hosting, security, backups, updates and reasonable small changes, while you make the monthly payments. 18 payments of £49.99, £899.82 in total.

  3. After month 18 The website is yours

    Complete the minimum term and the payments due under it, and the website belongs to you. It was built for your business, and it stays with your business.

  4. Your choice Stay, or move it

    Stay with PrimeStart at £49.99 a month on a rolling basis with no new minimum term, or move the website to hosting of your own.

Moving the website elsewhere is subject to the third-party licences any website relies on, such as WordPress, plugins, fonts and stock photography. The full wording lives in the Website Subscription Terms.

Questions from Somers Town businesses

Do you build websites for businesses on the Ossulston Estate and around Chalton Street?
Yes, including the market on Chalton Street, Oakshott Court and Werrington Street, and the wider Somers Town estate. Everything is designed, built and managed remotely, so there is no office to visit.
Somers Town sits between Euston, St Pancras and King's Cross. Does that footfall help my business?
Not really. Somers Town's own commercial life is built around a dense, long-established resident population and a market that trades on set days, not passing rail traffic. A website built for that resident audience does more here than chasing station footfall that was never really available.
The British Library and Francis Crick Institute are close by. Are they part of Somers Town's own trade?
They sit on Somers Town's geographic edge, but their custom belongs to St Pancras, next door. We wouldn't claim their visitors as Somers Town's own audience, and your website wouldn't either.
We already have a website we like. Can you just do the SEO?
No. SEO is not sold on its own any more — it is only available as part of Website + SEO, £349.99 a month in total, and that means building you a new PrimeStart website rather than adding search work onto the one you have now. A business around the Ossulston Estate or Werrington Street would be starting from the same place as everyone else here: a new site built around the trade, with the SEO work running from day one rather than retrofitted onto what already exists. Nobody can promise rankings, and we don't.
What does a Somers Town business website cost?
Website is £49.99 a month with a £0 upfront design fee, and it costs the same on the Ossulston Estate as it does anywhere else. The first £49.99 is taken at signup, and there is an 18-month minimum term, £899.82 in total. Once that term is complete, the website is yours.
How does ongoing SEO work?
Website + SEO is £349.99 a month total, with the website included rather than charged on top. Each month we work on three agreed local searches, for example "handyman NW1" or "hairdresser Somers Town", alongside your Google Business Profile and the website itself. Nobody can promise rankings, and we don't.
Chalton Street Market only trades certain days. Should the website say that?
Yes, plainly. Chalton Street Market operates Wednesday to Friday, and a website that states your actual trading days and hours does more for a local search than one that leaves a customer to guess or turn up on the wrong day.

View all FAQs · All locations

Nearby

Also working with businesses across the rest of Camden.

The same plans, the same price and the same standard of website across the Ossulston Estate and the wider borough.

Somewhere else? PrimeStart works with businesses across the whole of the UK. Find your area or get in touch.

Ready for a Somers Town website built for the people who actually live here?

A professional website for £49.99 a month, designed, built and looked after by PrimeStart, for businesses serving the Ossulston Estate and the streets around it, with ongoing SEO ready whenever you want more of the right neighbours to find you.

18-month Website minimum, £899.82 in total. First monthly payment at signup. Complete the term and the website is yours.

Photographs: Dylan Moore, CC BY-SA 2.0, via Wikimedia Commons · Peter Bond, CC BY-SA 2.0, via Wikimedia Commons · Peter Trimming, CC BY-SA 2.0, via Wikimedia Commons · The Bridge Engineer, CC BY-SA 2.0, via Wikimedia Commons