Web design for the trades and home-based businesses of Old Ford
Old Ford Lock and the site of the Roman crossing exist because people needed to get across the Lea, not because they wanted to stop, and it still has no market or parade for a customer to find you from.
A website for the trades and home-based businesses of Old Ford, where there's no parade to trade from, for £49.99 a month.
- Website: £49.99/month
- Website design fee: £0 upfront
- Minimum term, then it is yours: 18 months
Illustration: Old Ford marked on a map of Greater London, beside a listing card for a local business whose website PrimeStart looks after.
Old Ford is named for the natural crossing of the River Lea on the Roman road out of Aldgate, and archaeology carried out in 2002 and 2003 found a late Roman ribbon settlement along that road line, surrounded by fields rather than shops. It separated from Stepney to become the parish of Bow in 1719, and its own station on the North London Railway was badly damaged in the Second World War, never reopened, and demolished in the early 1960s. What's here now is Old Ford Lock on the Lee Navigation, the Lakeview Estate, Old Ford Road and the site of that former station - housing, a canal lock and post-industrial ground, with no shopping parade found in research. We design, build, host and manage a professional WordPress website for £49.99 a month for the trades and home-based businesses who actually work this ground, and we can work on your Google visibility once it is live.
Illustration: a customer in Old Ford types “electrician old ford” into a search engine. No position or result is implied.
Around Old Ford Lock, the search happens before anyone sets out, because there's nothing here to walk past.
"Electrician old ford", "plumber near old ford lock", "handyman near me": with no shopping parade, every job here starts with a search rather than a passing glance. Ongoing SEO is monthly work on three agreed searches like these.
- 01“electrician Old Ford”
Typed by a resident on Old Ford Road who has no parade or trade directory to browse, and is choosing entirely on what a search and a website show them.
- 02“plumber near Old Ford Lock”
Searched using Old Ford Lock as the only fixed, nameable point on this ground, rather than a street a customer would otherwise recognise.
- 03“handyman near me”
Made by someone on the Lakeview Estate or a nearby street who needs a business to come to them, since there's nothing to walk past and find one.
Examples only. The three searches are agreed with you around the work you want more of and what people here actually type. Nobody can promise a position, and we don't.
Illustration of a local search results page for “electrician old ford”: a map with pins and a short list of businesses, one of them labelled “your business”. The businesses and ratings are examples; no position is implied.
An illustration of the kind of local results SEO works towards. The businesses, ratings and positions shown are examples, not a ranking or a result for any particular business.
Old Ford
Old Ford Lock and a Roman crossing point that never became a centre.
The name comes from the ford itself: a natural crossing of the River Lea on the Roman road out of Aldgate. Excavations in 2002 and 2003 found a substantial ribbon of Roman settlement along that road line, from the fourth and fifth centuries, surrounded by fields rather than a market or a town. Old Ford separated from Stepney to become the parish of Bow in 1719, and its own railway station was bomb-damaged in the war, never reopened, and demolished in the early 1960s.
What's left is a lock, a road and an estate: Old Ford Lock on the Lee Navigation, at the head of the Hackney Cut, Old Ford Road itself, and the Lakeview Estate, designed by Berthold Lubetkin and opened in 1958. No parade, no market and no centre survives for anyone to discover a business from - which is an honest description of the place rather than a gap to paper over.
That means the businesses genuinely here - trades working the housing stock, services run from a residential address, small operations along the Lee Navigation - are chosen before the customer sets out, not walked past on a street. A plainly stated address on Old Ford Road, real photographs of finished work and a number somebody actually answers do the entire job that a shopfront would have done somewhere else.
- Old Ford Road
- near Old Ford Lock
- the Lakeview Estate
- along the Lee Navigation
- near the site of the former station
If you work from a specific street or estate here, the site names it directly rather than leaning on 'Old Ford' as a shopfront it isn't.
Two ways to start in Old Ford.
A professional website, or that website with ongoing SEO from the start. Both start from the same fact: there's no parade here, so the website has to do what a shopfront can't.
£0 upfront website design fee
For trades and home-based businesses working from the housing around Old Ford Lock and Old Ford Road, who need a site that states plainly what they do and where, with no parade to be found from.
- Professional managed WordPress website, generally up to 5 pages
- Built around your services, the areas you cover and how customers contact you
- Domain name, hosting, SSL, backups and updates handled for you
- Reasonable small changes, subject to fair use
- 18-month minimum, then the website is yours
Website included. The £49.99 is not added on top.
For trades competing for the same searches around Old Ford Road and the Lakeview Estate, where being found by the right query matters more than passing footfall that doesn't exist here.
- Everything in Website
- 3 agreed priority Google searches for your area
- Monthly optimisation and Google Business Profile work
- Clear monthly reporting on what was done
- 6-month SEO minimum; every month of it counts towards the Website term
The price is the same in Old Ford as it is anywhere else in the UK. Not sure which fits? Talk to someone first or see the full pricing details.
Old Ford industries
There's no parade here. The search is the whole shopfront.
An electrician working the housing near Old Ford Lock and a gardener serving the Lakeview Estate both depend on the same thing: a site that says exactly what they do and where, because nobody finds them by walking past.
Eighteen months, then the website is yours.
This crossing point has carried traffic since the Romans used the road line, long before a shopping parade was ever going to appear here. A website that only ever rents itself back to you monthly doesn't need to either. Complete the minimum term and it belongs to you, whether you stay with PrimeStart or not.
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Month 1
We design and build it
Your first £49.99 is taken at signup. We build the website around your business and you approve it before anything is published.
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Months 1 to 18
We host, manage and support it
Hosting, security, backups, updates and reasonable small changes, while you make the monthly payments. 18 payments of £49.99, £899.82 in total.
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After month 18
The website is yours
Complete the minimum term and the payments due under it, and the website belongs to you. It was built for your business, and it stays with your business.
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Your choice
Stay, or move it
Stay with PrimeStart at £49.99 a month on a rolling basis with no new minimum term, or move the website to hosting of your own.
Moving the website elsewhere is subject to the third-party licences any website relies on, such as WordPress, plugins, fonts and stock photography. The full wording lives in the Website Subscription Terms.
Everything a Old Ford business needs from its website, in one monthly plan.
Design, build, hosting, security and the ongoing technical work are all part of the same plan, so there is nothing to add on and nothing to remember to renew.
- Design
- Build
- Hosting
- SSL & security
- Backups
- Updates
- Enquiry forms
- Mobile-ready
- Ongoing management
- Support
Questions from Old Ford businesses
Do you work with businesses in Old Ford?
Is there a market or shopping street in Old Ford?
We already have a website we like. Can you just do the SEO?
What does an Old Ford business website cost?
How does ongoing SEO work?
Is this the same as the Bow page?
Is there a PrimeStart office in Old Ford?
Nearby
Also working with businesses across the rest of Tower Hamlets.
The same plans, the same price and the same standard of website across Old Ford and the rest of Tower Hamlets.
BowWeb design in Bow →
Fish IslandWeb design in Fish Island →
Bethnal GreenWeb design in Bethnal Green →
Somewhere else? PrimeStart works with businesses across the whole of the UK. Find your area or get in touch.
Ready for an Old Ford website built for a place with no parade?
A professional website for £49.99 a month, designed, built and looked after by PrimeStart, for the trades and home-based businesses working around Old Ford Lock and Old Ford Road, with ongoing SEO ready whenever you want more of the right searches finding you.
18-month Website minimum, £899.82 in total. First monthly payment at signup. Complete the term and the website is yours.
Photographs: Ewan-M, CC BY-SA 2.0, via Wikimedia Commons · Des Blenkinsopp, CC BY-SA 2.0, via Wikimedia Commons · Images George Rex from London, England, CC BY-SA 2.0, via Wikimedia Commons · John Salmon, CC BY-SA 2.0, via Wikimedia Commons