Websites for bicycle shops
Bicycle shop web design that shows your stock and your workshop
PrimeStart designs a website around your shop, then hosts it, updates it and looks after it for you. Built to answer a cyclist plainly — your range, your workshop, and a fast way to ask about a bike or book a service — from £99.99 a month with £0 upfront design fee.
Example enquiry — not a real customer
Example design — fictional business
Why a website
A cyclist checks range and workshop, not a stock list.
Someone choosing a bicycle shop is usually checking what you stock, whether you service what you don't sell, and whether you offer e-bikes or a fitting, and a site that shows this plainly wins the visit against one built entirely from generic bike photography.
They check your range and brands
The brands and specialisms you're known for, named clearly, is the first thing a cyclist comparing bike shops looks for.
They check whether you service and repair
Whether your workshop takes on servicing and repairs — including bikes not bought from you — matters directly to whether they choose you.
They check e-bikes and bike fitting
Whether you stock or service e-bikes, and whether you offer a proper bike fitting, is a practical question before they visit.
They want a fast way to ask a question
A form that starts the conversation efficiently, so the next step is a reply rather than an unanswered message.
Getting found
A cyclist usually starts with a search before deciding which shop to visit.
"Bike shop near me", "bike servicing Guildford", "e-bikes near me" — searches a cyclist makes once they're looking for something specific. Website + SEO is the ongoing work of being visible when they do.
- Local searches, agreed with you. We pick the three searches that matter most to your shop — say, "bike shop Guildford", "bike servicing" and "e-bikes" — and work on them every month.
- Google Business Profile. Set up and kept current, so you appear on the map with your opening hours, workshop capacity and a way to reach you.
- Reviews handled carefully. A simple way to gather genuine reviews from customers you've served, shown as written and never used to imply a result we can't confirm.
- Content that answers real questions. What you service, how e-bikes and fittings work, and how to book a slot, written accurately for someone deciding where to go.
- A monthly report you can read. What moved and what we're doing about it — in your Client Platform, without the analytics jargon.
We never promise rankings or a number of new enquiries. We do promise consistent, honest work on being found — and to show you exactly what we did.
Built for you
A cyclist deciding where to go needs your range and workshop fast, not a page of generic bike photography.
The cyclist is usually deciding, in a few minutes, whether your shop has the bike they're after or can fix the one they've got. A generic bike-shop template treats every visitor the same. We don't.
Every PrimeStart website is designed from scratch and custom coded on WordPress in HTML and PHP — no page builders, no theme bought off a shelf with your logo dropped in. It's built around what a browsing cyclist needs to decide quickly: your range, your workshop, and how to visit or ask.
"A cyclist choosing a bike shop doesn't need a photograph of a shopfront. They need to know, clearly, what you stock and whether you can fix what's already theirs."
Why range and workshop sit above the fold on every bicycle shop site- 1
Your brands and specialisms told apart clearly
Never one generic "bikes" page that makes a cyclist guess what you actually stock.
- 2
Servicing and repairs, described honestly
Shown as your own workshop service, never claimed for bikes or brands you don't actually work on.
- 3
E-bikes, bike fitting and scheme participation, as they actually stand
Never implied as a live online ordering or booking system we haven't built.
- 4
A fast way to ask about a bike or a service slot
Never a live booking or checkout system we haven't built — an enquiry route that starts the conversation efficiently.
What's included
Everything a website needs to run, handled for you.
You don't need to learn hosting, domains or WordPress. Every PrimeStart website comes with the technical side done and looked after — for as long as you're with us.
Design & build
- Custom design around your shopApproved by you
- Custom coded on WordPressHTML & PHP
- Up to 5 pages to startMore via your platform
- Mobile-first, fast loading
Hosting & security
- Hosting, included
- Domain name & SSL certificate
- Daily backups
- Security monitoring & updates
Changes & management
- Small changes when you need themWithin service scope
- WordPress & plugin updatesEvery month
- Enquiry forms to your inbox
- Support from real people
Your Client Platform
- See your site's progress
- Request changes in a click
- Order extra pages
- SEO reports (Website + SEO)Monthly
We're on the website. Updates, fixes, backups and changes happen in the background — you'll only hear from us when there's something worth hearing.
How it starts
Choose your plan
Two plans. The difference is whether you want help being found.
Both give you a complete, managed website. One adds ongoing SEO work to it. Pay monthly, or pay upfront for the year and save 25%.
Website
A professional bicycle shop website, looked after for you.
£99.99a month
Save 25%
12-month plan. £0 upfront design fee.
Start my websiteDesign, build, hosting, domain, SSL, backups, updates, small changes, support and your Client Platform login.
Website + SEO
For independent bicycle shops who want help being found on Google.
£349.99a month, in total
Save 25%
Includes your managed website. SEO runs for a 6-month minimum.
Start Website + SEOEverything in Website, plus three agreed local searches worked on monthly, Google Business Profile, reviews, technical fixes and a monthly report.
First payment at signup, no setup charges. Monthly customers own their site after the agreed 12-month term; upfront customers can take early handover once the site is complete and approved. Full terms on the pricing page.
Questions
What bicycle shops ask us.
The commercial questions, answered plainly. Anything else, ask us — a real person will call you back.
Not sure which plan?
Tell us how much of your custom comes from search versus regulars and passing trade, and we'll say honestly whether SEO is worth it for you yet.
Request a callCan the site show our ACT membership?
Does the website include an online shop where customers can buy bikes?
Can the site say we service bikes we didn't sell?
How much does a website for a bicycle shop cost with PrimeStart?
Can the site mention Cycle to Work scheme participation?
Do we own the website?
How quickly will I see a first draft?
Get started
You know bikes. We'll run the website.
Choose a plan, tell us about your shop, and see your first design before anything goes live.
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