Talk to us Get started

Websites for football clubs and academies

Football club and academy web design, built around age groups and open trials.

PrimeStart designs a website around your club, then hosts it, updates it and looks after it for you. Built to answer a parent's question and a player's question without either having to phone up — from £79.99 a month with £0 upfront design fee.

Get started Talk to someone first
£79.99a month, £0 upfront
Custom builtnever a template
Fully managedhosting, changes, updates
Teams, training and trials shown clearlyA parent is trying to find the right age group; a player already in the squad wants this week's training night, and the website has to answer both.

Example enquiry — not a real customer

Example design — fictional business

Why a website

A parent and an existing player ask very different questions.

A parent wants to know if there's a place for their child and whether a trial is coming up. An existing player wants this week's training night and the next fixture. A site that answers both clearly, rather than making everyone message the club secretary, keeps both groups happy.

01

A parent finds the right age group

Junior teams, an academy, or a soccer school - whatever your club actually runs, shown clearly by age group.

02

A parent checks whether trials are open

When and how to try out, described as your club's own process, rather than left to a phone call.

03

A player checks training and fixtures

This week's training night and the next match, shared through your club's existing channels.

04

They want a fast way to ask a question

A simple enquiry route, rather than a form built for something else, catches the questions you'd otherwise lose after training ends.

Getting found

A parent usually searches before they ever contact a club.

"junior football club Preston", "football trials near me", "soccer school for 6 year olds" — searches made by parents deciding whether your club is worth a message. Website + SEO is the ongoing work of being visible when they do.

  • Local searches, agreed with you. We pick the three searches that matter most to your club — say, "junior football club Preston", "football trials near me" and "soccer school for kids" — and work on them every month.
  • Google Business Profile. Set up and kept current, so you appear on the map with your training location and a way to get in touch.
  • Reviews handled carefully. A simple way to gather genuine reviews from parents, shown as written and never used to imply a result we can't confirm.
  • Content that answers real questions. What each age group involves, how trials work, and what training actually looks like, written accurately for the parents asking.
  • A monthly report you can read. What moved and what we're doing about it — in your Client Platform, without the analytics jargon.

We never promise rankings or a number of new sign-ups. We do promise consistent, honest work on being found — and to show you exactly what we did.

Built for you

A parent and an existing player need different information fast, not one generic sports-club template.

The two audiences are deciding different things - whether to sign a child up, or checking this week's session - and a generic sports-club template that treats every club the same makes both work harder than they should. We don't.

Every PrimeStart website is designed from scratch and custom coded on WordPress in HTML and PHP — no page builders, no theme bought off a shelf with your logo dropped in. It's built around what your club actually offers: your age groups, your training and your own sign-up process.

"A parent deciding whether to sign a child up and a player already in the squad are asking completely different questions. The site has to answer both without making either of them message the club secretary."

Why age groups and training sit side by side on every football club site
Custom HTML & PHP on WordPress No page-builder templates Fast on mobile Yours after the term
1Age groups, told apart 2Trials, described honestly 3Safeguarding, stated as your policy 4Fixtures route
  • 1

    Junior teams, academy or soccer school - never assumed

    Described exactly as your club has them, never inflated to look bigger than it is.

  • 2

    When and how to try out, using your club's own process

    Never invented, and never implying a guaranteed place on any team.

  • 3

    DBS and safeguarding described as your club's own arrangements

    Never a claim PrimeStart makes on your behalf, and never something we hold or verify ourselves.

  • 4

    A link to your existing fixtures and results channel

    Never a club-management system we build — a clear route to whatever your club already uses.

What's included

Everything a website needs to run, handled for you.

You don't need to learn hosting, domains or WordPress. Every PrimeStart website comes with the technical side done and looked after — for as long as you're with us.

Design & build

  • Custom design around your clubApproved by you
  • Custom coded on WordPressHTML & PHP
  • Up to 5 pages to startMore via your platform
  • Mobile-first, fast loading

Hosting & security

  • Hosting, included
  • Domain name & SSL certificate
  • Daily backups
  • Security monitoring & updates

Changes & management

  • Small changes when you need themWithin service scope
  • WordPress & plugin updatesEvery month
  • Enquiry forms to your inbox
  • Support from real people

Your Client Platform

  • See your site's progress
  • Request changes in a click
  • Order extra pages
  • SEO reports (Website + SEO)Monthly
While you're running a training session

We're on the website. Updates, fixes, backups and changes happen in the background — you'll only hear from us when there's something worth hearing.

How it starts

Tell us about your clubYour age groups, training nights and how trials work.
See your designWe design your site and you approve it before anything goes live.
Go live, looked afterYour site launches, and we keep running it from then on.

Choose your plan

Two plans. The difference is whether you want help being found.

Both give you a complete, managed website. One adds ongoing SEO work to it. Pay monthly, or pay upfront and save 15%.

Website

A professional football club or academy website, looked after for you.

£79.99a month

12-month plan. £0 upfront design fee.

Start my website
Months 1–12£79.99 a month
Month 13 on£49.99 a month unless you give notice
OwnershipYours after the 12-month term

£815.90once

12 months of Website paid upfront — saving £143.98.

Start my website
Instead of£959.88 over 12 months
Month 13 on£49.99 a month unless you give notice
OwnershipEarly handover once approved, or keep it managed

Design, build, hosting, domain, SSL, backups, updates, small changes, support and your Client Platform login.

For getting found

Website + SEO

For clubs who want help being found on Google.

£349.99a month, in total

Includes your managed website. The extra £270 a month is the SEO work.

Start Website + SEO
Months 1–6£349.99 a month · SEO minimum
Months 7–12£349.99 · or stop SEO and pay £79.99
Month 13 on£319.99 with SEO · £49.99 website only

£2,192.90once

12 months of Website + 6 months of SEO paid upfront — saving £386.98.

Start Website + SEO
Instead of£2,579.88 over the terms
After month 6SEO continues monthly unless you stop it
Month 13 on£319.99 with SEO · £49.99 website only

Everything in Website, plus three agreed local searches worked on monthly, Google Business Profile, reviews, technical fixes and a monthly report.

First payment at signup, no setup charges. Monthly customers own their site after the agreed 12-month term; upfront customers can take early handover once the site is complete and approved. Full terms on the pricing page.

Questions

What football clubs and academies ask us.

The commercial questions, answered plainly. Anything else, ask us — a real person will call you back.

Not sure which plan?

Tell us how much of your new sign-ups come from search versus word of mouth, and we'll say honestly whether SEO is worth it for you yet.

Request a call
Can the site list our own age groups and teams?
Yes - your own age groups, teams and training nights, shown exactly as your club runs them. We never invent a team or a session on your behalf.
Does the website include a fixtures or club-management system?
No. We never build or promise a fixtures, results or club-management platform as part of the standard plan. The site describes and links to whatever your club already uses to publish fixtures and manage the season.
Can the site mention FA Charter Standard or England Football Accredited status?
Yes, but only where it's true. We state affiliation with The Football Association, the sport's national governing body, and any Charter Standard or Accredited status, only when you confirm it, and never assume it applies to every club.
Can the site describe our safeguarding and DBS policy?
Yes, described as your club's own policy and arrangements. We never write a safeguarding claim you haven't confirmed, and we never hold or process DBS checks ourselves.
How much does a website for a football club or academy cost with PrimeStart?
Website is £79.99 a month for 12 months with no upfront design fee, or £815.90 paid once. Website + SEO is £349.99 a month in total, or £2,192.90 paid upfront. After the first 12 months, the service continues automatically at £49.99 a month with no new minimum term, unless you give 30 days' notice.
Is the domain name included?
Yes. Your domain name is registered and managed as part of the plan, and if you already own one we will use it.
How quickly will I see a first draft?
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Nothing is published until you have reviewed and approved it.

Get started

You run the club. We'll run the website.

Choose a plan, tell us about your club, and see your first design before anything goes live.

Get started Talk to someone first 020 7167 8977