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Websites for ice cream and dessert shops

A visitor wants to know if you're open and what flavours are in before they join the queue.

PrimeStart designs a website around your parlour or dessert bar, then hosts it, updates it and looks after it for you. Built to show today's flavours and allergens honestly, and van hire as a clear second line — from £99.99 a month with £0 upfront design fee.

Get started Talk to someone first
£99.99a month, £0 upfront
Custom builtnever a template
Fully managedhosting, changes, updates
Two staff at a gelato display counter serving a customer, with stacks of cones behind them
Built around the counterA visitor outside needs to know if you're open and what's in today.

Example enquiry — not a real customer

Ice cream seller in a black glove handing a cone to a group of smiling customers at the counter

Example design — fictional business

Why a website

A visitor who can see today's flavours and honest allergen information is one page away from joining the queue.

Nobody crosses the seafront for a parlour whose website can't say if it's open or what's actually scoopable today. A stock photo of a cone and a phone number loses that visitor every time.

01

A visitor wants to know if you're open, right now

Real opening hours, including seasonal changes — never a guess left over from last summer.

02

Today's flavours are checked before crossing over

Kept current as the board changes, with allergen information stated honestly, flavour by flavour.

03

A family checks if the van is free for their event

Van and event hire shown as its own clear line, with a genuine enquiry route for dates.

04

No promise of online ordering you don't run

No delivery or booking calendar implied — the site builds the trust that starts the queue, honestly.

Getting customers

Somebody deciding whether to walk over for ice cream is searching right now, and not every search is about the counter.

"Ice cream parlour near me", "ice cream van hire", "dairy-free ice cream near me" — different searches, different visitors. Website + SEO is the ongoing work of being found for each one.

  • Local searches, agreed with you. We pick the three searches that matter most to your business — say, "ice cream parlour near me", "ice cream van hire" and "dairy-free ice cream near me" — and work on them every month.
  • Google Business Profile. Set up and kept current, so your opening hours and location show up correctly when a visitor searches nearby.
  • Reviews from genuine customers. A simple way to ask satisfied customers for a Google review, because a review is what someone checks before crossing the road.
  • Content that answers real questions. What's genuinely in today, what allergens are handled honestly, and how van hire works — the things people search for before they visit.
  • A monthly report you can read. What we did, what moved, and what's next — in your Client Platform, in clear, straightforward language.

We never promise rankings or a number of visitors. We do promise consistent, honest work on being found — and to show you exactly what we did.

Young woman holding an ice cream cone while checking her phone under trees

Built for you

Today's flavours and honest allergen information need to sit where a visitor looks before they queue.

A visitor outside and a family booking the van both deserve an honest, current answer, not a generic stock photo. A template can't keep the right facts in the right place. We can.

Every PrimeStart website is designed from scratch and custom coded on WordPress in HTML and PHP — no page builders, no theme bought off a shelf with your name typed in. It's built around your parlour or dessert bar — today's flavours, allergens, the dessert bar, van hire — and a clean, honest enquiry route, never a booking engine you don't run.

"A visitor with an allergy needs to trust the 'dairy-free' claim is real before they order."

The honesty-first rule behind every parlour site
Custom HTML & PHP on WordPress No page-builder templates Fast on mobile Yours after the term
Gloved hand scooping from a glass display case of gelato tubs in many flavours
1An enquiry, not a booking engine 2Today's flavours, told apart from last season's 3Allergen information, confirmed by you 4Van and event hire, kept distinct
  • 1

    A clean, honest route to ask before visiting or booking

    Flavours, allergens or van hire gathered through the form — never a promise of online booking we don't run.

  • 2

    What's genuinely scoopable today, stated honestly

    Kept current as the board changes — never a static list left unattended.

  • 3

    Dietary claims shown only where you've confirmed them

    Flavour by flavour, never assumed because a flavour sounds safe.

  • 4

    A clear second line, shown honestly

    Never merged into the counter offer, so a family knows exactly what they're asking for.

What's included

Everything a website needs to run, handled for you.

You don't need to learn hosting, domains or WordPress. Every PrimeStart website comes with the technical side done and looked after — for as long as you're with us.

Design & build

  • Custom design around your parlourApproved by you
  • Custom coded on WordPressHTML & PHP
  • Up to 5 pages to startMore via your platform
  • Mobile-first, fast loading

Hosting & security

  • Hosting, included
  • Domain name & SSL certificate
  • Daily backups
  • Security monitoring & updates

Changes & management

  • Small changes when you need themWithin service scope
  • WordPress & plugin updatesEvery month
  • Enquiry forms to your phone
  • Support from real people

Your Client Platform

  • See your site's progress
  • Request changes in a click
  • Order extra pages
  • SEO reports (Website + SEO)Monthly
Ice cream shop worker at the counter preparing servings, with stacks of cones behind
Between scoops

We're on the website. Updates, fixes, backups and changes happen in the background — you'll only hear from us when there's something worth hearing.

How it starts

Tell us about your parlourYour flavours, allergens, opening hours and whether you offer van or event hire.
See your designWe design your site and you approve it before anything goes live.
Go live, looked afterYour site launches, and we keep running it from then on.

Choose your plan

Two plans. The difference is whether you want help being found.

Both give you a complete, managed website. One adds ongoing SEO work to it. Pay monthly, or pay upfront for the year and save 25%.

Website

A professional website for your parlour or dessert shop, looked after for you.

£99.99a month

Save 25%

12-month plan. £0 upfront design fee.

Start my website
Months 1–12£99.99 a month
OwnershipYours after the 12-month term

£899.91once

12 months of Website paid upfront — saving £299.97.

Start my website
Instead of£1,199.88 over 12 months
OwnershipEarly handover once approved, or keep it managed

Design, build, hosting, domain, SSL, backups, updates, small changes, support and your Client Platform login.

For getting found

Website + SEO

For ice cream and dessert shops who want help being found on Google.

£349.99a month, in total

Save 25%

Includes your managed website. SEO runs for a 6-month minimum.

Start Website + SEO
Months 1–6£349.99 a month · SEO minimum
Months 7–12£349.99 · or stop SEO and pay £99.99

£3,149.91once

12 months of Website and 12 months of SEO paid upfront — saving £1,049.97.

Start Website + SEO
Instead of£4,199.88 over 12 months
Covers12 months of Website and SEO

Everything in Website, plus three agreed local searches worked on monthly, Google Business Profile, reviews, technical fixes and a monthly report.

First payment at signup, no setup charges. Monthly customers own their site after the agreed 12-month term; upfront customers can take early handover once the site is complete and approved. Full terms on the pricing page.

Questions

What visitors ask us before they queue.

The commercial questions, answered plainly. Anything else, ask us — a real person will call you back.

Small child looking through the glass at a display of ice cream flavours in a parlour

Not sure which plan?

Tell us how seasonal your trade is and whether van hire is a real part of your business, and we'll say honestly whether SEO is worth it for you yet.

Request a call
Can the site show today's flavours and update easily?
Yes. Flavours are built as content you can ask us to update whenever the board changes, so the site never shows last season's list.
How much does a website for an ice cream or dessert shop cost with PrimeStart?
Website is £99.99 a month for 12 months with no upfront design fee, or £899.91 paid upfront for the year (save 25%). Website + SEO is £349.99 a month in total, or £3,149.91 paid upfront for 12 months of Website and SEO. For new agreements, after the first 12 months the website continues automatically at £49.99 a month for hosting and aftercare, with no new minimum term, unless you give 30 days' notice; Website + SEO continues at £299.99 a month while SEO is still running. Existing customers keep the pricing in their own agreement.
Can the site say which flavours are dairy-free, nut-free or vegan?
Yes, but only what you confirm to us. Every UK food business must register with its local authority — see GOV.UK's food business registration guidance, which covers mobile units too — and allergen claims sit inside that same responsibility. We never assume or guess a dietary claim on your behalf.
We hire out an ice cream van for parties and weddings. Can the site cover that?
Yes. Van and event hire is shown as its own clear line, with a genuine enquiry route for dates and requirements — never a live booking calendar we haven't built.
How is this different from your cafés page?
A café sells drinks and light food as an everyday visit; an ice cream or dessert shop sells scoops, sundaes or desserts, often with a strong seasonal pattern and sometimes a van or event side. We write to whichever one your business actually is, not a shared template.
Can customers order online for delivery through the site?
No. The site's job is to show honest, current flavours and gather a clear enquiry — about allergens, opening times or van hire — that reaches you directly. It doesn't include online ordering or delivery as part of the standard plan.
Do I own the website?
Yes. On the monthly plan the site is yours after the agreed 12-month term, subject to the contract. If you pay upfront you can choose an early handover once the site is complete and approved, or keep it managed with us.
How long until my site is live?
Once we have your details and photos we design your site, show it to you, make your amendments and go live only when you've approved it. You'll see the first design before anything is public.
Smiling ice cream shop worker in dungarees serving a cup of ice cream with toppings

Get started

You know what's in today. We'll keep the website honest about it.

Choose a plan, tell us about your flavours and van hire, and see your first design before anything goes live.

Get started Talk to someone first 020 7167 8977