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Websites for plant & tool hire companies

When a digger is needed for Monday, plant hire goes to whoever shows the dates and the deposit without a phone call.

PrimeStart designs a website around your company, then hosts it, updates it and looks after it for you. Built to answer what a comparing hirer wants to know — your stock, your terms, and a fast way to check availability — from £99.99 a month with £0 upfront design fee.

Get started Talk to someone first
£99.99a month, £0 upfront
Custom builtnever a template
Fully managedhosting, changes, updates
Stock shown clearlyA digger needed Monday morning doesn't leave time to hunt for a deposit figure buried on page three.

Example enquiry — not a real customer

Example design — fictional business

Why a website

A builder or DIY customer checks stock and terms before picking up the phone.

A trade account holder booking machines for a site, or a homeowner hiring a tool for a weekend job, is usually working to a task, a date and a budget, and a site that answers stock, terms and deposits plainly wins the enquiry over one built on atmosphere photography alone.

01

They check what you actually stock

Diggers, dumpers, breakers, access platforms, generators or hand tools, named clearly, is the first thing a customer working to a job looks for.

02

They check the machine sizes

Whether you genuinely have the size or capacity their job needs matters directly to whether they can shortlist you.

03

They check deposit and ID terms

Delivery windows, collection arrangements, deposits and any ID or licence you require are practical questions a customer wants answered before they commit.

04

They want a fast way to check availability

A form or an existing route that starts the conversation efficiently, so the next step is a booking rather than an unanswered call.

Getting found

Nobody searches for plant hire until the job's confirmed and a start date is on the calendar.

"Mini digger hire near me", "breaker hire for the weekend", "access platform hire" — searches a builder or DIY customer makes once the job is planned. Website + SEO is the ongoing work of being visible when they do.

  • Local searches, agreed with you. We pick the three searches that matter most to your company — say, "plant hire Swindon", "digger hire" and "tool hire near me" — and work on them every month.
  • Google Business Profile. Set up and kept current, so you appear on the map with your stock, coverage and a way to reach you.
  • Reviews handled carefully. A simple way to gather genuine reviews from customers you've worked with, shown as written and never used to imply a result we can't confirm.
  • Content that answers real questions. What a delivery window actually covers, what deposit or ID a hire requires, and how far ahead to book for a busy weekend, written accurately for a customer planning a job.
  • A monthly report you can read. What moved and what we're doing about it — in your Client Platform, without the analytics jargon.

We never promise rankings or a number of new bookings. We do promise consistent, honest work on being found — and to show you exactly what we did.

Built for you

A customer with a job starting Monday wants your stock and deposit terms named — the machinery photos can wait.

A job starting Monday doesn't leave time to browse — stock and the deposit figure have to be the first thing on the page.

Every PrimeStart website is designed from scratch and custom coded on WordPress in HTML and PHP — no page builders, no theme bought off a shelf with your logo dropped in. It's built around what a comparing customer needs to decide quickly: your stock, your terms, and how to reach you.

"A customer with a job starting Monday doesn't need mood-board photography. They need to know, clearly, whether you can supply the machine and what the deposit is."

Why stock and deposit terms sit above the fold on every plant and tool hire site
Custom HTML & PHP on WordPress No page-builder templates Fast on mobile Yours after the term
1Stock, by category 2Machine sizes, stated clearly 3Terms shown correctly 4Enquiry route
  • 1

    Diggers, dumpers, breakers and access told apart

    Never one generic "hire" gallery that makes a customer guess what's actually available.

  • 2

    Typical capacities, described accurately

    So a customer can check you against their job immediately.

  • 3

    Delivery, deposits and ID, as your own policy

    Never implied or assumed on your behalf.

  • 4

    A fast way to check availability

    Never a live booking system we haven't built — a form or your existing route that starts the conversation efficiently.

What's included

Everything a website needs to run, handled for you.

You don't need to learn hosting, domains or WordPress. Every PrimeStart website comes with the technical side done and looked after — for as long as you're with us.

Design & build

  • Custom design around your companyApproved by you
  • Custom coded on WordPressHTML & PHP
  • Up to 5 pages to startMore via your platform
  • Mobile-first, fast loading

Hosting & security

  • Hosting, included
  • Domain name & SSL certificate
  • Daily backups
  • Security monitoring & updates

Changes & management

  • Small changes when you need themWithin service scope
  • WordPress & plugin updatesEvery month
  • Enquiry forms to your inbox
  • Support from real people

Your Client Platform

  • See your site's progress
  • Request changes in a click
  • Order extra pages
  • SEO reports (Website + SEO)Monthly
While you're loading the lorry

We're on the website. Updates, fixes, backups and changes happen in the background — you'll only hear from us when there's something worth hearing.

How it starts

Tell us about your companyYour stock, terms and any membership you hold.
See your designWe design your site and you approve it before anything goes live.
Go live, looked afterYour site launches, and we keep running it from then on.

Choose your plan

Two plans. The difference is whether you want help being found.

Both give you a complete, managed website. One adds ongoing SEO work to it. Pay monthly, or pay upfront for the year and save 25%.

Website

A professional plant and tool hire website, looked after for you.

£99.99a month

Save 25%

12-month plan. £0 upfront design fee.

Start my website
Months 1–12£99.99 a month
OwnershipYours after the 12-month term

£899.91once

12 months of Website paid upfront — saving £299.97.

Start my website
Instead of£1,199.88 over 12 months
OwnershipEarly handover once approved, or keep it managed

Design, build, hosting, domain, SSL, backups, updates, small changes, support and your Client Platform login.

For getting found

Website + SEO

For hire companies who want help being found on Google.

£349.99a month, in total

Save 25%

Includes your managed website. SEO runs for a 6-month minimum.

Start Website + SEO
Months 1–6£349.99 a month · SEO minimum
Months 7–12£349.99 · or stop SEO and pay £99.99

£3,149.91once

12 months of Website and 12 months of SEO paid upfront — saving £1,049.97.

Start Website + SEO
Instead of£4,199.88 over 12 months
Covers12 months of Website and SEO

Everything in Website, plus three agreed local searches worked on monthly, Google Business Profile, reviews, technical fixes and a monthly report.

First payment at signup, no setup charges. Monthly customers own their site after the agreed 12-month term; upfront customers can take early handover once the site is complete and approved. Full terms on the pricing page.

Questions

What plant and tool hire companies ask us.

The commercial questions, answered plainly. Anything else, ask us — a real person will call you back.

Not sure which plan?

Tell us how much of your bookings come from search versus repeat trade accounts, and we'll say honestly whether SEO is worth it for you yet.

Request a call
Can the site show our HAE membership or Safe Hire status?
Yes, if you hold it. HAE (Hire Association Europe), the UK's trade association for the plant, tool and equipment hire sector, runs the SafeHire certification scheme; we show your membership or certification exactly as held, never assumed on your behalf.
How much does a website for a plant and tool hire company cost with PrimeStart?
Website is £99.99 a month for 12 months with no upfront design fee, or £899.91 paid upfront for the year (save 25%). Website + SEO is £349.99 a month in total, or £3,149.91 paid upfront for 12 months of Website and SEO. For new agreements, after the first 12 months the website continues automatically at £49.99 a month for hosting and aftercare, with no new minimum term, unless you give 30 days' notice; Website + SEO continues at £299.99 a month while SEO is still running. Existing customers keep the pricing in their own agreement.
Can the site take hire bookings or check availability online?
The site is not an online hire or availability platform. PrimeStart sites do not include a cart or automated booking system as part of the standard plan; the enquiry form, or your existing phone or trade account route, starts a conversation about the job and dates instead.
Can the site show different information for trade accounts and DIY customers?
Yes, and we recommend it where the two genuinely differ. A trade account holder booking repeat machines and a DIY customer hiring for one weekend often need different information, and the site can speak to both clearly.
Can the site name our past clients or projects?
Only where you give us permission to use a genuine client's name, and only for real work. We never invent a client, a review or a case study.
Do we own the website?
Yes. On the monthly plan the site is yours after the agreed 12-month term, subject to the contract. If you pay upfront you can choose an early handover once the site is complete and approved, or keep it managed with us.
How quickly will I see a first draft?
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Nothing is published until you have reviewed and approved it.

Get started

You stock the machines. We'll run the website.

Choose a plan, tell us about your stock, and see your first design before anything goes live.

Get started Talk to someone first 020 7167 8977