Websites for builders' merchants
Web design for builders' merchants that show what's on the shelf today
PrimeStart designs a website around your merchant, then hosts it, updates it and looks after it for you. Built to answer a customer plainly — your stock, your trade accounts, and a fast way to ask about delivery or an order — from £99.99 a month with £0 upfront design fee.
Example enquiry — not a real customer
Example design — fictional business
Why a website
A trade customer checks stock and account terms, not a shop list.
A tradesperson buying materials for a job and a homeowner buying for a weekend project are both checking your builders' merchant website, but for different things, and a site that answers both plainly wins the visit against one built entirely from generic building-site photography.
They check your stock ranges
Timber, bricks and blocks, plumbing and heating supplies, told apart clearly, is the first thing a customer comparing merchants looks for.
A trade customer checks account terms
Whether a trade account is available, and roughly how it works, matters directly to a tradesperson deciding where to open one.
A DIY customer checks they can just turn up
Opening times, whether the counter serves the public, and whether delivery is available for a smaller job.
They want a fast way to ask a question
A form that starts the conversation efficiently, so the next step is a reply rather than an unanswered message.
Getting found
A customer usually searches before deciding which merchant to call.
"Builders merchant near me", "timber supplier Preston", "trade account builders merchant" — searches a customer makes once they're looking for something specific. Website + SEO is the ongoing work of being visible when they do.
- Local searches, agreed with you. We pick the three searches that matter most to your merchant — say, "builders merchant Preston", "timber supplier" and "trade account" — and work on them every month.
- Google Business Profile. Set up and kept current, so you appear on the map with your opening hours, stock ranges and a way to reach you.
- Reviews handled carefully. A simple way to gather genuine reviews from customers you've served, shown as written and never used to imply a result we can't confirm.
- Content that answers real questions. How a trade account works, what you stock, and whether you deliver, written accurately for a customer deciding where to buy.
- A monthly report you can read. What moved and what we're doing about it — in your Client Platform, without the analytics jargon.
We never promise rankings or a number of new enquiries. We do promise consistent, honest work on being found — and to show you exactly what we did.
Built for you
A customer deciding where to buy needs your stock and terms fast, not a page of generic building-site photography.
The customer is usually deciding, in a few minutes, whether your merchant has what they need for a job. A generic builders' merchant template treats every customer the same. We don't.
Every PrimeStart website is designed from scratch and custom coded on WordPress in HTML and PHP — no page builders, no theme bought off a shelf with your logo dropped in. It's built around what a customer needs to decide quickly: your stock, your account terms, and how to order or ask.
"A trade customer choosing a merchant doesn't need a photograph of a builders' yard. They need to know, clearly, what's in stock right now and whether a trade account is worth opening."
Why stock and trade terms sit above the fold on every builders' merchant site- 1
Timber, bricks, plumbing and heating told apart clearly
Never one generic "materials" page that makes a customer guess what you actually stock.
- 2
Trade accounts and credit, shown as your own
Described exactly as you offer them, never implied as a standard scheme.
- 3
Delivery and tool hire, as they actually stand
Tool hire linked through a confirmed partner, never claimed as your own stock.
- 4
A fast way to ask about stock or an account
Never an online ordering system we haven't built — an enquiry route that starts the conversation efficiently.
What's included
Everything a website needs to run, handled for you.
You don't need to learn hosting, domains or WordPress. Every PrimeStart website comes with the technical side done and looked after — for as long as you're with us.
Design & build
- Custom design around your merchantApproved by you
- Custom coded on WordPressHTML & PHP
- Up to 5 pages to startMore via your platform
- Mobile-first, fast loading
Hosting & security
- Hosting, included
- Domain name & SSL certificate
- Daily backups
- Security monitoring & updates
Changes & management
- Small changes when you need themWithin service scope
- WordPress & plugin updatesEvery month
- Enquiry forms to your inbox
- Support from real people
Your Client Platform
- See your site's progress
- Request changes in a click
- Order extra pages
- SEO reports (Website + SEO)Monthly
We're on the website. Updates, fixes, backups and changes happen in the background — you'll only hear from us when there's something worth hearing.
How it starts
Choose your plan
Two plans. The difference is whether you want help being found.
Both give you a complete, managed website. One adds ongoing SEO work to it. Pay monthly, or pay upfront for the year and save 25%.
Website
A professional builders' merchant website, looked after for you.
£99.99a month
Save 25%
12-month plan. £0 upfront design fee.
Start my websiteDesign, build, hosting, domain, SSL, backups, updates, small changes, support and your Client Platform login.
Website + SEO
For independent builders' merchants who want help being found on Google.
£349.99a month, in total
Save 25%
Includes your managed website. SEO runs for a 6-month minimum.
Start Website + SEOEverything in Website, plus three agreed local searches worked on monthly, Google Business Profile, reviews, technical fixes and a monthly report.
First payment at signup, no setup charges. Monthly customers own their site after the agreed 12-month term; upfront customers can take early handover once the site is complete and approved. Full terms on the pricing page.
Questions
What builders' merchants ask us.
The commercial questions, answered plainly. Anything else, ask us — a real person will call you back.
Not sure which plan?
Tell us how much of your custom comes from search versus regular trade accounts and passing trade, and we'll say honestly whether SEO is worth it for you yet.
Request a callCan the site show our BMF membership?
Does the website include online ordering?
Can the site describe our trade accounts?
How much does a website for a builders' merchant cost with PrimeStart?
Can the site link to a tool hire company?
Do we own the website?
How quickly will I see a first draft?
Get started
You run the counter. We'll run the website.
Choose a plan, tell us about your merchant, and see your first design before anything goes live.
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