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Websites for holiday cottage businesses

A family found your cottage on Sykes. Give them a reason to book with you directly next time.

PrimeStart designs a website around your holiday cottage business, then hosts it, updates it and looks after it for you. Built to win the direct enquiry with honest seasonal pricing and changeover days — from £99.99 a month with £0 upfront design fee.

Get started Talk to someone first
£99.99a month, £0 upfront
Custom builtnever a template
Fully managedhosting, changes, updates
Built around your cottageA guest comparing agency listings needs a reason to book with you directly.

Example enquiry — not a real customer

Example design — fictional business

Why a website

A guest who found your cottage on an agency site is one honest reason away from booking with you directly instead.

Nobody books direct with a cottage owner whose own website looks less current than the Sykes or Airbnb listing they just left. A website that hides its pricing and changeover days behind a bare contact form loses that enquiry every time.

01

A guest wants to compare seasonal pricing properly

Peak, shoulder and off-season rates, minimum stays and changeover days, set out clearly enough to compare against the agency listing.

02

Pets and accessibility are checked before enquiring, not after

Dog-friendly policies and accessibility information, stated honestly for each cottage rather than a single blanket claim.

03

The local area matters as much as the cottage itself

Walks, attractions and getting-here information, shown in one place rather than scattered across an agency listing.

04

The route to enquire direct is obvious, not hidden

A clear, honest link to your existing availability calendar, so the case for booking direct actually converts.

Getting customers

Somebody planning a self-catering break in your area is searching right now, and not every search starts on an agency site.

"Holiday cottages Peak District", "self catering near me", "dog friendly cottage" — different searches, different guests. Website + SEO is the ongoing work of being found for each one, so you win the direct enquiry before an agency does.

  • Local searches, agreed with you. We pick the three searches that matter most to your cottages — say, "holiday cottages Peak District", "self catering near me" and "dog friendly cottage" — and work on them every month.
  • Google Business Profile. Set up and kept current, so your cottages and location show up correctly on the map when a guest searches nearby.
  • Reviews from genuine guests. A simple way to ask satisfied guests for a Google review, because a review is what someone checks before trusting a direct booking.
  • Content that answers real questions. What your changeover day is, and whether dogs are welcome — the things people search for before they're ready to enquire.
  • A monthly report you can read. What we did, what moved, and what's next — in your Client Platform, in clear, straightforward language.

We never promise rankings or a number of bookings. We do promise consistent, honest work on being found — and to show you exactly what we did.

Built for you

Your pricing and changeover days need to sit where a guest actually looks before they choose to book direct.

A guest comparing agency listings and a returning guest booking direct both deserve your seasonal pricing and changeover details stated plainly rather than buried behind a bare contact form. A template can't put the right facts in the right place. We can.

Every PrimeStart website is designed from scratch and custom coded on WordPress in HTML and PHP — no page builders, no theme bought off a shelf with your name typed in. It's built around seasonal pricing shown the way agency listings show it, changeover days and pet policies stated honestly, and a clean, honest link through to your existing availability calendar.

"A guest comparing agency listings and a returning guest booking out of loyalty both want the same thing: to know exactly what they're getting before they commit."

The honest-comparison rule behind every holiday cottage site
Custom HTML & PHP on WordPress No page-builder templates Fast on mobile Yours after the term
1A link, not a new calendar 2Seasonal pricing, stated honestly 3Changeover, pets and access, shown plainly 4Local area guidance, given its place
  • 1

    Straight through to your existing system

    A clean, honest link to the availability calendar or booking system you already run — never a promise of a new one.

  • 2

    Set out the way agency listings show it

    Peak, shoulder and off-season rates and minimum stays, so a guest can compare your site directly against the agency listing they just left.

  • 3

    Changeover day, pet policy, accessibility

    Stated exactly as they apply to each cottage, so a guest knows what to expect before they arrive, not after.

  • 4

    Set out alongside the cottages

    Walks, attractions and getting-here information, so the site helps a guest plan the stay, not just book it.

What's included

Everything a website needs to run, handled for you.

You don't need to learn hosting, domains or WordPress. Every PrimeStart website comes with the technical side done and looked after — for as long as you're with us.

Design & build

  • Custom design around your cottagesApproved by you
  • Custom coded on WordPressHTML & PHP
  • Up to 5 pages to startMore via your platform
  • Mobile-first, fast loading

Hosting & security

  • Hosting, included
  • Domain name & SSL certificate
  • Daily backups
  • Security monitoring & updates

Changes & management

  • Small changes when you need themWithin service scope
  • WordPress & plugin updatesEvery month
  • Enquiry forms to your phone
  • Support from real people

Your Client Platform

  • See your site's progress
  • Request changes in a click
  • Order extra pages
  • SEO reports (Website + SEO)Monthly
Between changeovers

We're on the website. Updates, fixes, backups and changes happen in the background — you'll only hear from us when there's something worth hearing.

How it starts

Tell us about your cottagesYour pricing, changeover days and existing calendar.
See your designWe design your site and you approve it before anything goes live.
Go live, looked afterYour site launches, and we keep running it from then on.

Choose your plan

Two plans. The difference is whether you want help being found.

Both give you a complete, managed website. One adds ongoing SEO work to it. Pay monthly, or pay upfront for the year and save 25%.

Website

A professional website for your holiday cottage business, looked after for you.

£99.99a month

Save 25%

12-month plan. £0 upfront design fee.

Start my website
Months 1–12£99.99 a month
OwnershipYours after the 12-month term

£899.91once

12 months of Website paid upfront — saving £299.97.

Start my website
Instead of£1,199.88 over 12 months
OwnershipEarly handover once approved, or keep it managed

Design, build, hosting, domain, SSL, backups, updates, small changes, support and your Client Platform login.

For getting found

Website + SEO

For holiday cottage businesses who want help being found on Google.

£349.99a month, in total

Save 25%

Includes your managed website. SEO runs for a 6-month minimum.

Start Website + SEO
Months 1–6£349.99 a month · SEO minimum
Months 7–12£349.99 · or stop SEO and pay £99.99

£3,149.91once

12 months of Website and 12 months of SEO paid upfront — saving £1,049.97.

Start Website + SEO
Instead of£4,199.88 over 12 months
Covers12 months of Website and SEO

Everything in Website, plus three agreed local searches worked on monthly, Google Business Profile, reviews, technical fixes and a monthly report.

First payment at signup, no setup charges. Monthly customers own their site after the agreed 12-month term; upfront customers can take early handover once the site is complete and approved. Full terms on the pricing page.

Questions

What holiday cottage guests check before they book direct.

The commercial questions, answered plainly. Anything else, ask us — a real person will call you back.

Not sure which plan?

Tell us how much of your business comes through agency listings versus repeat and direct guests, and we'll say honestly whether SEO is worth it for you yet.

Request a call
We're listed on Sykes and Airbnb already. Will a website really bring us more direct bookings?
Yes — the website's job is to win the direct enquiry from a guest who has already found your cottage on an agency listing, with honest seasonal pricing, changeover days and area guidance. Trade bodies such as PASC UK encourage exactly this kind of direct, honest presentation alongside agency listings.
How much does a website for a holiday cottage business cost with PrimeStart?
Website is £99.99 a month for 12 months with no upfront design fee, or £899.91 paid upfront for the year (save 25%). Website + SEO is £349.99 a month in total, or £3,149.91 paid upfront for 12 months of Website and SEO. For new agreements, after the first 12 months the website continues automatically at £49.99 a month for hosting and aftercare, with no new minimum term, unless you give 30 days' notice; Website + SEO continues at £299.99 a month while SEO is still running. Existing customers keep the pricing in their own agreement.
Can guests check availability and book online through the site?
The site links guests through to the availability calendar or booking system you already use, and can send an enquiry for anything outside that. It doesn't include a new availability calendar as part of the standard plan.
Can the site show our seasonal pricing clearly?
Yes, exactly as you set it. Peak, shoulder and off-season rates, minimum stays and changeover days are stated plainly, so a guest knows before they enquire.
Can we show local area guidance, like walks and attractions?
Yes, as its own section if you'd like it, so a guest planning the stay finds useful, genuine information rather than generic filler.
We take pets, but not in every cottage. Does the site handle that?
Yes. Pet policies and accessibility information are stated exactly as they apply to each cottage, rather than a single blanket claim.
Do I own the website?
Yes. On the monthly plan the site is yours after the agreed 12-month term, subject to the contract. If you pay upfront you can choose an early handover once the site is complete and approved, or keep it managed with us.
How long until my site is live?
Once we have your details and photos we design your site, show it to you, make your amendments and go live only when you've approved it. You'll see the first design before anything is public.

Get started

You know the cottage. We'll keep the website honest about the pricing and the changeover.

Choose a plan, tell us your pricing and your existing calendar, and see your first design before anything goes live.

Get started Talk to someone first 020 7167 8977