Websites for serviced apartment operators
One company needs an account for six contractors, three months at a time. One guest wants a week's apartment, booked tonight.
PrimeStart designs a website around your serviced apartment business, then hosts it, updates it and looks after it for you. Built to serve corporate accounts and direct guests properly, without reading as a hotel or a holiday let — from £99.99 a month with £0 upfront design fee.
Example enquiry — not a real customer
Example design — fictional business
Why a website
A relocation coordinator and a direct guest are both deciding whether you're a serious operator, not a short-let listing.
Nobody sets up a corporate account with an operator whose website reads like a holiday cottage, and nobody books a week's stay with a site that only speaks to HR departments. A website written for just one buyer loses the other.
A corporate account needs its own route
A relocation or contractor booking is an account relationship, not a single stay, and the site should treat it that way from the first click.
A direct guest wants a straightforward stay
Apartment type, what's included, and the minimum stay, set out plainly for someone booking a week or a month for themselves.
The distinction from hotels and holiday lets matters
Stated in one honest line, so nobody arrives expecting hotel service or a short weekend let.
Trust is built on real, evidenced credentials
ASAP membership and safety compliance, shown exactly as held — never assumed or implied.
Getting customers
A relocation team searching for corporate housing, and a guest searching for a longer stay, are both searching right now.
"Serviced apartments Reading", "corporate housing near me", "extended stay apartment" — different searches, different buyers. Website + SEO is the ongoing work of being found for each one.
- Local searches, agreed with you. We pick the three searches that matter most to your business — say, "serviced apartments Reading", "corporate housing near me" and "extended stay apartment" — and work on them every month.
- Google Business Profile. Set up and kept current, so your apartments and location show up correctly on the map when it matters most.
- Reviews from genuine guests. A simple way to ask satisfied guests and corporate contacts for a Google review, because a review is what a new account checks before committing.
- Content that answers real questions. What a corporate account actually involves, and how invoicing works — the things a relocation team searches for before they enquire.
- A monthly report you can read. What we did, what moved, and what's next — in your Client Platform, in clear, straightforward language.
We never promise rankings or a number of bookings. We do promise consistent, honest work on being found — and to show you exactly what we did.
Built for you
Your corporate accounts and your direct guests need two clearly different routes, not one blurred contact form.
An HR team arranging a relocation and a guest booking a week for themselves both deserve a route built for them specifically, rather than a generic enquiry form that treats every stay the same. A template can't draw that distinction. We can.
Every PrimeStart website is designed from scratch and custom coded on WordPress in HTML and PHP — no page builders, no theme bought off a shelf with your name typed in. It's built around a corporate account route kept separate from a direct-guest enquiry, apartments shown by layout and capacity, and a plain, one-line distinction from hotels and holiday lets.
"An HR team arranging housing for six contractors and a guest booking a week for themselves are both deciding whether you're a serious operator. Neither wants to guess."
The clear-split rule behind every serviced apartment site- 1
An honest route to you, not a new system
Corporate and direct enquiries reach you directly — never a promise of an online portal, payment system or finance application as standard.
- 2
An account enquiry and a guest booking
A relocation or contractor account is a different relationship to a single guest stay, and the site sets them out separately.
- 3
Layout, capacity, minimum stay
What you actually run and what's included, so an account or a guest knows before they enquire, not after.
- 4
Not a hotel, not a holiday let
Self-contained, longer-stay accommodation, stated plainly so nobody arrives expecting the wrong thing.
What's included
Everything a website needs to run, handled for you.
You don't need to learn hosting, domains or WordPress. Every PrimeStart website comes with the technical side done and looked after — for as long as you're with us.
Design & build
- Custom design around your apartmentsApproved by you
- Custom coded on WordPressHTML & PHP
- Up to 5 pages to startMore via your platform
- Mobile-first, fast loading
Hosting & security
- Hosting, included
- Domain name & SSL certificate
- Daily backups
- Security monitoring & updates
Changes & management
- Small changes when you need themWithin service scope
- WordPress & plugin updatesEvery month
- Enquiry forms to your phone
- Support from real people
Your Client Platform
- See your site's progress
- Request changes in a click
- Order extra pages
- SEO reports (Website + SEO)Monthly
We're on the website. Updates, fixes, backups and changes happen in the background — you'll only hear from us when there's something worth hearing.
How it starts
Choose your plan
Two plans. The difference is whether you want help being found.
Both give you a complete, managed website. One adds ongoing SEO work to it. Pay monthly, or pay upfront for the year and save 25%.
Website
A professional website for your serviced apartment business, looked after for you.
£99.99a month
Save 25%
12-month plan. £0 upfront design fee.
Start my websiteDesign, build, hosting, domain, SSL, backups, updates, small changes, support and your Client Platform login.
Website + SEO
For serviced apartment operators who want help being found on Google.
£349.99a month, in total
Save 25%
Includes your managed website. SEO runs for a 6-month minimum.
Start Website + SEOEverything in Website, plus three agreed local searches worked on monthly, Google Business Profile, reviews, technical fixes and a monthly report.
First payment at signup, no setup charges. Monthly customers own their site after the agreed 12-month term; upfront customers can take early handover once the site is complete and approved. Full terms on the pricing page.
Questions
What serviced apartment operators' customers check before they commit.
The commercial questions, answered plainly. Anything else, ask us — a real person will call you back.
Not sure which plan?
Tell us how much of your business is corporate accounts versus direct guest bookings, and we'll say honestly whether SEO is worth it for you yet.
Request a callCan the site handle both corporate account enquiries and direct guest bookings?
How much does a website for a serviced apartment operator cost with PrimeStart?
Can guests book and pay online through the site?
Are we the same as a hotel or a holiday let? People keep confusing us.
If we're a member of the Association of Serviced Apartment Providers, can the site show that?
Can we show minimum stay lengths and corporate rates clearly?
Do I own the website?
How long until my site is live?
Get started
You run the apartments. We'll keep the website honest about the accounts and the stays.
Choose a plan, tell us your apartments and your corporate account terms, and see your first design before anything goes live.
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