Web design for fencing contractors
Fencing is sold in metres and chosen by picture.
Every fencing enquiry is the same two questions asked backwards: how much per metre, and which one is that in the photo? Nobody knows the difference between closeboard and lap until they see them side by side. Your website answers both before the phone rings, then we host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a fencing contractors pictogram beside an example website built for that trade.
The styles
Show the styles. The names mean nothing on their own.
A customer rings asking for "the normal wooden fence" and means one of four things. Photographs of each style, with what it costs to build and how long it lasts, turn a twenty-minute phone call into a two-line email.
Closeboard
Featheredge boards nailed to arris rails, built on site. The strongest domestic fence and the one worth explaining, because it costs more and lasts twice as long.
- Concrete posts and gravel boards
- Built to the ground you have
- Repairable board by board
Panels
Lap, waney-edge or closeboard panels dropped between posts. Faster, cheaper, and the right answer for plenty of gardens as long as the customer knows what they are buying.
- Fitted in a day
- Concrete or timber posts
- Straight runs and level ground
Everything else
The work that fills the gaps between big jobs, and the searches nobody else bothers to answer.
- Hit-and-miss and slatted
- Post-and-rail and stock fencing
- Gates, posts and repairs
Anything you do not fit comes off the site. If you do not do automated gates or stock fencing, nobody rings you for them.
The enquiry
The whole quote hangs on one number nobody volunteers.
"How much for a fence?" cannot be answered. "How much for 18 metres of closeboard on concrete posts, with the old one taken away?" can be answered in a line. The form asks for the run in metres and explains how to pace it out.
- 1The run, in metres or in paces
The one figure that turns an enquiry into a quote. Most people have no idea, so the form tells them how to pace it rather than leaving the box blank.
- 2Style and height, chosen from pictures
They pick from the same photographs they were just looking at, so you are quoting the fence they actually want rather than the one you assumed.
- 3The old fence, and where the skip goes
Taking away thirty metres of rotten lap is half a day and a tip run. Asking up front stops it becoming an argument at the end.
- 4A photo along the boundary
Slope, access, overhanging trees, a neighbour's shed against the line: one picture answers all of it, and it arrives as a single message you can price from the van.
If you would rather people rang, your number stays the biggest thing on every page. The form is for the ones who never will.
The work
Finished runs, photographed end-on.
A fence photographed straight-on is a brown rectangle. Photographed down the line, you can see the posts standing true, the gravel boards level and the caps in a row, and that is what a customer is actually buying.
Photographs here are illustrative. Your finished runs replace them, grouped by style.
Where you go
Fencing is a van, a post-hole and a tip run.
Materials are heavy, the tip has opening hours and a forgotten bag of postcrete is a forty-minute round trip. The radius is a commercial decision, and saying it out loud means the enquiries that arrive are ones you can price properly.
- Villages win the searches
"South Leicestershire" is not what anybody types. Naming Fleckney, Great Glen and Billesdon is what puts you in front of somebody searching from their own road.
- Farm work travels further
Post-and-rail and stock fencing is a day or a week on one site, so it justifies a longer run than a twelve-metre garden replacement. The site can say so.
- Storm weeks ignore the radius
After a gale everyone rings everyone. A page that already says which areas you cover stops you spending the week driving instead of fencing.
- Leicester
- Market Harborough
- Oadby
- Wigston
- Great Glen
- Fleckney
- Billesdon
- Lutterworth
- Blaby
- Countesthorpe
- Houghton on the Hill
- Tur Langton
Towns and villages listed the way customers say them, not as a county.
Your site plan
Five pages, one per decision the customer has to make.
Style, height, posts, gates, area. That is the whole conversation, and it is the whole site.
The styles side by side, roughly what each costs per metre, and the form that asks for the run.
- Styles
- Per metre
- Get a price
Closeboard, panels, hit-and-miss, slatted and post-and-rail, each photographed and explained in a paragraph.
- Closeboard
- Panels
- Slatted
Pedestrian, double and side gates, with the ironmongery and the post sizes that stop a gate dropping in a year.
- Pedestrian
- Double
- Rehanging
Snapped posts, blown-out panels and leaning runs. The page that earns its keep twice a winter.
- Storm
- Posts
- Same week
The towns and villages you cover, and the form that asks for the run in metres and a photo down the line.
- Areas
- Metres
- Photo
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
The logic of SEO
Fencing searches spike, and the spikes are worth owning.
Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. Fencing is unusually seasonal and unusually weather-driven, which makes visibility worth more here than in most trades.
The kind of searches SEO works on
- fencing Kibworth
- garden fencing Kibworth
- fence repairs Kibworth
£349.99/month total, website included. SEO never promises a position, a number of enquiries or a revenue figure. It promises the work, every month.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
- 1
A website that shows the styles
Three fencers get compared on a phone in about four minutes. The one whose page shows closeboard next to panel, with a price per metre, gets the call before the other two have replied.
- 2
Found by the people already looking
SEO is monthly work on the local searches, your Google Business Profile and the listings that decide who appears when somebody near you types fencing near me.
- 3
Ready before the wind gets up
The week after a storm is the busiest fencing search of the year and it cannot be planned for. Visibility built over months is what puts you at the top of it when it comes.
- 4
A site that turns a look into a length
Styles at the top, a price per metre, and a form that asks for the run. Attention is no use unless the enquiry arrives with a number in it.
We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts.
Your Client Platform
One place to watch it being built, and to send the next run.
Every PrimeStart customer gets their own Client Platform. It is where the project lives: the stage it has reached, what we are waiting on, the draft to look through, and the button that says you are happy with it.
- Follow the build stage by stage, without emailing to ask
- Send photographs of a finished run straight from your phone
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a laptop and a phone, and mark up changes
- Approve the website before anything goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
There is nothing technical to learn. One login to your Client Platform, and you never have to open WordPress.
Illustration of the Client Platform for a fictional fencing contractors business. SEO reporting is included with Website + SEO.
The plans
The same fencing website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
A fencing contractor's website built around the styles, a price per metre and a form that asks for the run.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed local searches, ready before the storm week arrives. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- Styles side by sideCloseboard, panel, hit-and-miss and slatted, photographed and explained
- A price per metreIndicative rates on the page, so enquiries arrive already in the right range
- A form that asks for the runLength, style, height and the old fence, arriving as one message
- A repairs pageStorm damage and snapped posts, ready for the week the wind gets up
- Your villages written outEvery place you cover, so local searches have somewhere to land
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how fencing contractors are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part is shorter than digging one post.
Choose a plan, send us the photographs already on your phone and a few facts about what you fit, then tell us what to change on the draft. We do the rest.
- 1
Choose your plan
Website, or Website + SEO. The upfront website design fee is £0 and your first monthly payment is taken at signup.
- 2
Tell us what you fit
A short onboarding in your Client Platform: the styles you build, your indicative rates, the villages you cover, photographs of finished runs, and where enquiries should land.
- 3
Ready to Build
We check we have what we need. If a style has no photograph or a rate needs a decision, we say exactly which, and get on with the rest.
- 4
First draft
A working draft on a phone and a laptop: the styles side by side, the rates, and the form that asks for metres.
- 5
Approve and launch
Reasonable in-scope changes, then you approve it. Nothing is published until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions fencing contractors ask us
How much does a website for a fencing contractor cost?
What happens at the end of the 18 months?
Is the domain name included?
Should I put a price per metre on the site?
Can the form work out the length for them?
Can it explain who owns which fence?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
You set the posts. We'll set the website up.
Web design for fencing contractors at £49.99 a month with a £0 upfront website design fee: the styles side by side, a price per metre, and enquiries that arrive with a length on them.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk