Web design for tree surgeons
Nobody lets an unknown climber near the house.
A tree job is a chainsaw twelve metres up, over somebody's roof, their neighbour's conservatory and a car. The customer cannot judge your rigging, so they judge everything else: your insurance, your tickets, how fast you answer and whether the last job looks tidy. We build the site around exactly that, then host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a tree surgeons pictogram beside an example website built for that trade.
Two kinds of call
A branch on the roof and a crown reduction are not the same enquiry.
One customer is standing in the rain at seven in the morning. The other has been meaning to sort the lime out since last autumn. They want opposite things from a website, and a page that treats them the same loses both.
A limb has come down, a tree is leaning on a fence or the wind has split a stem. They will ring the first firm that looks capable and answers. Nothing else on the page matters as much as your number and the words that say you come out.
- Your number at the top of every page, tappable
- Whether you attend out of hours, honestly stated
- Insurance level visible without hunting for it
- What to do before you arrive, and what not to touch
Reductions, thinning, deadwooding and felling, usually booked weeks ahead and often needing council paperwork first. This customer is comparing three quotes and reading carefully, so the site has room to explain.
- The work explained in the words arborists actually use
- TPO and conservation area notice handled by you
- Photographs of finished work, not just the climb
- A form that asks for a photo of the tree
The site carries both, in that order: the emergency route stays one tap away, and the planned work gets the space it needs to be understood.
Credentials
In this trade, the paperwork is the product.
Anybody can buy a chainsaw. What separates you from the two lads with a pickup is a certificate, an insurance schedule and a waste carrier licence, and the customer knows it. Most tree surgery websites bury all three. Yours puts them where the decision is made.
We display exactly what you hold and nothing beyond it: no borrowed badges, no invented ratings, no claims about how long you have been trading.
- Public liability insurance, with the level you carry
- Employers' liability insurance if you have a team
- NPTC or City & Guilds chainsaw units, including aerial cutting and aerial rescue
- Arboricultural Association ApprovedContractor status
- LANTRA awards and first aid at work, including forestry first aid
- Waste carrier registration with the Environment Agency
- Reviews wherever they already live: Google, Checkatrade, Trustpilot
The work
Say what the work is, in the words you would use on site.
Customers search for "tree cutting" and "tree removal" because that is the language they have. Arborists write "crown reduction" and "dismantling". Your site needs both, or you are invisible to half the people looking for you.
- 01Crown work
Crown reduction
Taking the overall size back while keeping the shape, usually because a tree has outgrown the garden or is darkening the house.
- 02Crown work
Crown thinning and lifting
Letting light through, or raising the canopy clear of a roof, a drive or a footpath, without changing the outline.
- 03Crown work
Deadwooding
Removing dead limbs before they come down on their own. The cheapest job on this list and the one that prevents the expensive one.
- 04Removals
Felling
Straight fell where there is room to drop it, which on most domestic sites there is not.
- 05Removals
Sectional dismantling
Taking a tree down in pieces over a roof, a greenhouse or a boundary. This is the job the photographs should show.
- 06Removals
Stump grinding
Ground out below surface so the ground can be re-turfed or replanted, with the arisings removed or left as mulch.
- 07Storm and hedges
Emergency and storm damage
Windblown trees, hung-up limbs and split stems made safe. Priced on attendance, explained before you set off.
- 08Storm and hedges
Large hedge reduction
Leylandii and boundary hedges taken back hard, with the waste chipped and removed rather than left in a pile.
Anything you do not take on comes off the site. If you do not climb, or do not do stumps, nobody rings you for it.
Where you go
Distance decides whether a job is worth the chipper.
Moving a team, a chipper and a truck is expensive before a single cut is made, so the radius matters more in tree work than almost any other trade. Your site says where you go, and the enquiries arrive already inside it.
- The chipper sets the radius
A twenty-minute tow each way is an hour of the day gone before anybody climbs. Saying where you cover honestly is cheaper than turning work down later.
- Storm work travels further
Emergency calls justify a longer run because the work is priced on attendance. The site can say so, so the far-out customer still rings when it matters.
- Councils and grounds work
If you take on schools, estates or council contracts, that is a different page and a different radius, and it belongs beside the domestic work rather than hidden in it.
Nearest first, then the towns you will travel to for a full day's work.
Your site plan
Five pages, with the emergency route never more than one tap away.
Somebody with a tree on the garage does not scroll. Somebody planning a reduction reads everything. The plan keeps both routes short.
Your suggested site plan
5 pagesHome
What you do, where you go, your insurance level and your number, with the emergency line at the top.
- Number first
- Insured
- Areas
Tree work
Reductions, thinning, deadwooding, felling and dismantling, in arborist words and customer words together.
- Crown work
- Removals
- Explained
Emergency & storm
What you attend, how quickly, what it costs to come out, and what a customer should do before you arrive.
- Out of hours
- Attendance
- Made safe
Stump grinding
Its own page because people search for it on its own, often months after somebody else felled the tree.
- Below surface
- Arisings
- Re-turfing
Areas & contact
The towns and villages you cover, and a form that asks for a photograph of the tree and its position.
- Areas
- Photo of the tree
- Access
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
Your Client Platform
Send a photograph of the finished crown before you leave site.
Every PrimeStart customer gets their own Client Platform. It is where the project lives while it is being built, and where you send us new work once it is live.
- Follow the build stage by stage, without emailing to ask
- Send photographs straight from your phone at the end of a job
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a phone before anybody else sees it
- Approve the website before it goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
There is nothing technical to learn and no WordPress to open. One login, and the rest is us.
Illustration of the Client Platform for a fictional tree surgeons business. SEO reporting is included with Website + SEO.
SEO
Three searches, and one of them pays for the rest.
Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. In tree work the searches split cleanly between the job people plan and the job they panic about.
- £349.99/monthTotal. The website is included: the £49.99 Website is not added on top.
- 3 searchesAgreed with you at the start. Additional agreed search targets are £50/month each.
- Monthly workSearch and competitor research, website improvements, Google Business Profile work, local listings, technical monitoring and a clear monthly report in your Client Platform.
- 6-month minimumAfter the SEO minimum you can continue, or stop the SEO work and keep the Website for the rest of its 18-month term. Every month of it counts towards both.
Nobody can promise a position on Google, and we do not. What we commit to is the agreed work every month, tracking what happens, and changing course when the evidence says to.
- tree surgeon near me
- tree removal near me
- stump grinding near me
We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts. Additional agreed searches are +£50 a month each.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
The plans
The same tree surgery website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
A tree surgeon's website built around credentials, an emergency route and work explained in both languages.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed local searches: the planned work, the removals or the stumps. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- Your tickets and insuranceCertificates and cover shown where the decision is made, not on a back page
- Emergency routeA tappable number and an out-of-hours line at the top of every page
- The work in both languagesCrown reduction and tree cutting, so both kinds of search find you
- Your radius written outThe towns and villages you travel to, nearest first
- A form that asks for a photoA picture of the tree and where it stands, arriving as one message
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how tree surgeons are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part takes less time than kitting up.
Choose a plan, send us the photographs already on your phone and a few facts about the business, then tell us what to change on the draft. We do the rest.
- 1
Choose your plan
Website, or Website + SEO. The upfront website design fee is £0 and your first monthly payment is taken at signup.
- 2
Send us the tickets and the photos
A short onboarding in your Client Platform: the work you take on, your certificates and insurance level, the towns you cover, photographs, and where enquiries should land.
- 3
Ready to Build
We check we have what we need. If a certificate is missing or a service needs a decision, we say exactly which, and get on with the rest.
- 4
First draft
A working draft on a phone and a laptop, with your own work in it and the emergency route already in place.
- 5
Approve and launch
Reasonable in-scope changes, then you approve it. Nothing is published until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions tree surgeons ask us
How much does a website for a tree surgeon cost?
What happens at the end of the 18 months?
Is the domain name included?
Can the site show my chainsaw tickets and insurance?
Can it explain TPOs and conservation areas?
I get most work from storm callouts. Does a website help?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
Related industries
You take the tree down. We'll keep the website up.
Web design for tree surgeons at £49.99 a month with a £0 upfront website design fee: your tickets and insurance shown properly, storm work one tap away, and every village you travel to written down.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk