Web design for body shops and accident repair centres
Nobody planned their visit to you this morning.
Every customer arrives after something has gone wrong, usually shaken, usually unsure whether to claim, and usually convinced their insurer has already decided where the car is going. Two paragraphs on your website can fix all three: you can choose your own repairer, here is what a repair looks like, and you can send us photographs tonight. We build it around that, host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a car body repair shops pictogram beside an example website built for that trade.
The proof
Damage on the left, finished panel on the right.
This is the most persuasive thing a body shop owns and the most commonly wasted. A customer cannot judge your jig or your paint booth. They can judge whether the repaired wing looks like it was never touched, and one slider does that better than a page of accreditation logos.
Repaired and refinished
As it arrivedFront-end damage: panel work, primer, colour matched to the original paint code and blended into the adjacent panels.
- Photograph the same angle, twice
Before it goes in the booth and after it comes out, same position, same light. Two pictures from the same spot are worth twenty of a clean workshop.
- Show the colour match close up
The thing customers worry about most is whether the new panel will look slightly different in daylight. A close shot across the join answers it.
- Include the small jobs
Scuffs and alloys are what people search for and what they pay for privately. A gallery of write-off rebuilds does not reach them.
Photographs here are illustrative and get replaced by your own pairs. You send them through your Client Platform as jobs leave.
What happens
From the phone call to the car back on the drive.
Customers have no idea how long a repair takes or what happens in between, and the not knowing is what makes them ring three times a week. Setting it out removes their anxiety and takes the calls off your office.
- 1
Estimate
From photographs or an in-person look, with an honest note that hidden damage is sometimes found once panels come off.
- 2
Booking in and courtesy car
How long the wait is for a slot, and whether a courtesy car is available. The two questions asked on every single call.
- 3
Strip and assess
Where the estimate becomes a firm figure. Explaining that this is normal, rather than a surprise, prevents the conversation everybody dreads.
- 4
Repair, paint and bake
Panel work, primer, colour matching to the paint code, and the blending into adjacent panels that makes a repair invisible.
- 5
Quality check and handover
Refit, polish, wash and a final inspection, with whatever guarantee you give on the paintwork stated plainly.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
The estimate
Four photographs beat a phone call every time.
Describing damage over the phone is hopeless for both of you. A form that asks for pictures gets you a real look at the job, gets them a figure without taking a morning off, and quietly wins the work from the shop that made them drive over.
- 1Wide, then close
One picture showing the whole panel and where it sits on the car, then close ups of the damage. The form says exactly that, because most people send one blurry photo otherwise.
- 2Let them say they have not decided about insurance
"Not sure yet" has to be an option. Plenty of drivers are weighing a claim against paying privately, and the shop that helps them think it through is the one they use.
- 3Ask if it is driveable
It decides whether this is a booking or a recovery, and it is the one thing that changes what you say next.
- 4One message, answered from the office
Vehicle, damage, photographs and a contact number, all in one place, so an estimate goes back the same day.
If you would rather people rang, your number stays the biggest thing on every page. The form is for the ones who never will.
Credentials
The sentence most drivers have never been told.
You are entitled to choose who repairs your car. Insurers steer people towards their own approved networks and most drivers assume they have no say. Saying it clearly, and explaining how to ask for you by name, is the single highest-value paragraph a body shop can publish.
We display exactly what you hold and nothing beyond it: no borrowed badges, no invented ratings, no implied manufacturer approvals.
Things we'll display if you hold them
- Industry standards and certifications your shop works to
- Manufacturer approvals for the marques you are approved on
- Technician qualifications in panel, paint and MET
- Your insurance approvals and the insurers you work with
- The guarantee you give on repairs and paintwork
- Public liability and motor trade insurance
- Reviews wherever they already live: Google, Trustpilot, Facebook
Approval schemes and standards are illustrative here. You tell us exactly what you hold during onboarding, and that is exactly what appears. We word the choice-of-repairer point factually and suggest customers check their own policy.
Where the work comes from
Recovery drivers and garages send more work than any advert.
Most private accident repair arrives on a recommendation made in the ten minutes after a bump: a recovery driver, a local garage, a fleet manager, sometimes the other party's insurer. What the driver does next is look you up, and a website with real repairs on it turns a name mentioned in passing into a booking. Without one, they carry on down the list.
The geography matters more than in most trades, because a car has to physically get to you and often has to be left for several days. Naming the towns you cover, and being clear about recovery and courtesy cars, is what makes somebody twenty minutes away decide you are worth the inconvenience.
Your site plan
Five pages, split between the claim and the cash job.
An insurance repair and a kerbed alloy are the same skill and completely different customers. Separating them means the person paying privately does not assume you only do big claims.
A before-and-after, the estimate-from-photos route, and the line about choosing your own repairer.
- Before and after
- Photo estimate
- Your choice
The full process, courtesy cars, timescales and what happens when hidden damage appears.
- Process
- Courtesy car
- Timescales
Scuffs, dents, alloys and single panels - the work people pay for themselves.
- Scuffs
- Alloys
- One panel
How claims work through you, which insurers you deal with, and how to name you as the repairer.
- Claims
- Insurers
- Name us
The photo estimate form, where you are, opening hours and how recovery works if it is not driveable.
- Photo estimate
- Where
- Recovery
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
The logic of SEO
Insurer networks bring volume. Search brings margin.
Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. Work that arrives through an insurer's network comes at the insurer's rates. Work that arrives through Google does not.
The kind of searches SEO works on
- car body repair Coventry
- bumper repair Coventry
- alloy wheel refurbishment Coventry
£349.99/month total, website included. SEO never promises a position, a number of enquiries or a revenue figure. It promises the work, every month.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
- 1
A website that shows finished panels
Somebody choosing where to spend eight hundred pounds of their own money looks at repairs, not at a workshop. Before-and-afters do the whole job.
- 2
Found by the people already looking
SEO is monthly work on the local searches, your Google Business Profile and the listings that decide who appears when somebody near you types bumper repair near me.
- 3
Private work pays better
Scuffs, alloys and small dents are searched constantly, paid for directly and priced by you rather than by a schedule. That is the work worth being visible for.
- 4
A site that takes an estimate overnight
Photographs arriving at eleven at night, answered at eight the next morning. The shop that does this wins jobs from the one that asks people to drive over.
We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts.
Your Client Platform
One place to watch it being built, and to send the next repair.
Every PrimeStart customer gets their own Client Platform. It is where the project lives: the stage it has reached, what we are waiting on, the draft to look through, and the button that says you are happy with it.
- Follow the build stage by stage, without emailing to ask
- Send before-and-after pairs straight from your phone
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a laptop and a phone, and mark up changes
- Approve the website before anything goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
There is nothing technical to learn. One login to your Client Platform, and you never have to open WordPress.
Illustration of the Client Platform for a fictional car body repair shops business. SEO reporting is included with Website + SEO.
The plans
The same body shop website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
A body shop website built around before-and-afters, photo estimates and the right to choose your own repairer.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed local searches, aimed at the private work rather than the network work. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- Before-and-after slidersThe only evidence a customer can actually judge
- Estimate from photographsFour pictures at eleven at night, a figure the next morning
- The choice-of-repairer lineThe paragraph most drivers have never been told
- Private work given its own pageScuffs and alloys, priced by you rather than by an insurer
- The repair process explainedWhich takes the three-calls-a-week off your office
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how car body repair shops are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
Questions body shops ask us
How much does a website for a body shop cost?
What happens at the end of the 18 months?
Is the domain name included?
Can we really tell people they can choose their own repairer?
Should we publish prices for scuff and alloy repairs?
Can we show the insurers we work with?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
You put the car right. We'll put the website right.
Web design for body shops at £49.99 a month with a £0 upfront website design fee: before-and-after proof, estimates from photographs, and the line about choosing your own repairer.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk