Web design for veterinary practices
Half the people on your website are frightened right now.
A dog that has eaten something, a cat that has not moved since yesterday, a rabbit that has stopped eating. They are searching at nine in the evening and they need one thing: are you open, and if not, who do they ring. Everything else on a veterinary website — the team, the services, the registration — matters enormously and matters second. We build it in that order, host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a veterinary practices pictogram beside an example website built for that trade.
Emergencies
The most important information on the whole site.
Somebody in a genuine emergency should not have to navigate anything. Opening hours, the number to ring, and exactly who covers you out of hours belong in the first screen of every single page, and most veterinary websites bury all three.
- Are you open right now?
Full opening hours for every day, including weekends and bank holidays, written where a frightened person will see them without scrolling.
- Who covers out of hours
Whether you provide it yourself or through a dedicated provider, the number, the address and whether it is a different building. This is the single most searched-for piece of veterinary information there is.
- What to do right now
Ring first rather than arrive unannounced, keep the animal warm and quiet, bring any packaging if something has been eaten. Practical, calm and genuinely useful.
- What counts as an emergency
Written carefully and generally, encouraging somebody to ring if in doubt rather than trying to triage themselves from a web page.
- What it is likely to cost
An out-of-hours consultation costs considerably more, and people are shocked by it at the worst possible moment. Saying so in advance is kinder and reduces complaints.
We write emergency information factually from what you supply and never attempt to advise an owner on whether an animal needs to be seen. Every page carries your emergency contact route.
Two kinds of visit
The emergency and the annual booster are opposite experiences.
One owner is panicking and needs three facts. The other is comparing practices, thinking about a health plan and reading everything. A site that serves only one of them loses a lot of registrations.
A sudden illness, an injury, something swallowed. They may not be registered with you at all, and they are deciding in under a minute.
- Opening hours and the number, on every page
- Out-of-hours arrangements named clearly
- Whether you see unregistered animals in an emergency
- Where to park, and which door
A new puppy, a house move, or somebody unhappy with their current practice. They will read the whole site, compare fees and care a great deal about continuity of vet.
- Consultation and vaccination fees, published
- Health plans and what they include
- Whether they will see the same vet
- How to register, and how long it takes
Both routes live on the site at once: the emergency information never moves, and the registration journey gets the space to answer a careful reader properly.
Your services
Fees published, because the sector is being asked to.
Pet owners have become far more price-aware, and transparency about consultation fees, common procedures and what a health plan actually covers is now expected rather than optional. Practices that publish read as confident; those that do not increasingly read as evasive.
- 01
Consultations
The standard fee, the length, and what an extended appointment costs. The number everybody wants and almost nobody publishes.
- 02
Vaccinations and preventative care
What each vaccination costs, what is included in a health plan, and honestly whether the plan saves money for a given animal.
- 03
Neutering and routine surgery
Priced by size and species where you can, with what the price includes: pre-anaesthetic checks, pain relief, follow-ups.
- 04
Dentistry
Increasingly common, poorly understood and often a shock. Explaining why a dental needs an anaesthetic and what the cost depends on prevents a difficult conversation.
- 05
Diagnostics and referrals
What you can do in-house, what goes to a laboratory, and when you would refer to a specialist centre.
- 06
End of life care
Written with real care. Owners look for this in advance more often than practices realise, and finding it handled gently matters enormously.
All fees and clinical descriptions come from you and are approved before publication. We describe services and what they involve; we do not give veterinary advice, recommend treatments or make claims about outcomes.
Regulation
Registration, and who actually owns the practice.
Veterinary surgeon is a protected title and practices are subject to professional regulation. Owners are also increasingly interested in whether a practice is independent or part of a group, and independents in particular should say so, because a great many people are actively looking for one.
We display exactly what your practice and your team hold and nothing beyond it. We never imply accreditation, overstate a scheme membership, or publish a client's or animal's details without permission.
Things we'll display if they apply to you
- Your veterinary surgeons and nurses, with their registration and qualifications
- Your practice standards scheme accreditation and the level held
- Whether the practice is independently owned
- Your out-of-hours provider and the arrangements in place
- Professional indemnity arrangements
- Your complaints procedure
- Which pet insurers you work with, and whether direct claims are possible
- Reviews handled within the standards that apply to your profession
Veterinary surgeon and veterinary nurse are protected titles governed by the profession's regulator, and practice accreditation schemes have rules about how membership may be displayed. You tell us exactly what is held, and we present precisely that.
Where clients come from
Independence has become a reason people choose you.
Consolidation in the veterinary sector has been widely reported, and a growing number of owners now specifically look for an independent practice, believing they will get more continuity and clearer pricing. If you are independent, saying so plainly is one of the strongest differentiators available to you, and it costs nothing.
The rest is geography and continuity. People register with a practice they can reach quickly when something is wrong, and they stay for years — often for the whole life of several animals — provided they see the same faces. Naming the villages you serve, and being honest about how you try to keep clients with the same vet, does more for registrations than any amount of general reassurance.
Your site plan
Five pages, and the emergency details are on all of them.
Hours and the out-of-hours number are not a page, they are a fixture. Everything else is organised for the owner who is calmly deciding where to register.
Home
Hours, the emergency route, who you are, and how to register.
- Hours
- Emergency
- Register
Emergencies & out of hours
What to do, who covers you, where to go, and what it is likely to cost.
- Out of hours
- Where
- Cost
Our services
Consultations, preventative care, surgery, dentistry and diagnostics, described plainly.
- Consults
- Surgery
- Dentistry
Fees & health plans
Consultation fees, common procedure prices, and what a health plan actually includes.
- Fees
- Plans
- Insurance
Our team & register
The vets and nurses with their registrations, and the registration form.
- The team
- Registered
- Join
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
Your Client Platform
Change your bank holiday hours the week before.
Every PrimeStart customer gets their own Client Platform. It is where the project lives while it is being built, and where you ask for changes once it is live.
- Follow the build stage by stage, without emailing to ask
- Send documents and photographs straight from your phone
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a phone before anybody else sees it
- Approve the website before it goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
There is nothing technical to learn and no WordPress to open. One login, and the rest is us.
Illustration of the Client Platform for a fictional veterinary practices business. SEO reporting is included with Website + SEO.
SEO
One registration is a decade of care.
Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. A registered client stays for the life of an animal and usually the next one, which makes each new registration worth a great deal.
- £349.99/monthTotal. The website is included: the £49.99 Website is not added on top.
- 3 searchesAgreed with you at the start. Additional agreed search targets are £50/month each.
- Monthly workSearch and competitor research, website improvements, Google Business Profile work, local listings, technical monitoring and a clear monthly report in your Client Platform.
- 6-month minimumAfter the SEO minimum you can continue, or stop the SEO work and keep the Website for the rest of its 18-month term. Every month of it counts towards both.
This is an illustration of a results page, not a promise of a position. Nobody can guarantee where a website appears on Google, and we do not.
Three example searches
- vet Shrewsbury
- emergency vet Shrewsbury
- vets near me Shrewsbury
"Emergency vet" and "vet open now" are the highest-intent searches in the sector, and being accurate about hours in your Business Profile matters as much as the website itself. We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts. Additional agreed searches are +£50 a month each.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
The plans
The same veterinary website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
A veterinary website that puts hours and out-of-hours first, publishes fees, and makes registering straightforward.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed local searches and an accurate Business Profile, where one registration lasts a decade. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- Emergency details on every pageHours and the out-of-hours number, never more than a glance away
- Fees publishedWhich the sector is increasingly expected to do, and which reads as confidence
- Independence statedA genuine differentiator that a growing number of owners look for
- Registrations and continuityHow to join, and whether they will see the same vet
- End of life handled gentlyLooked for more often than practices realise, and it matters
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how veterinary practices are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your part is one meeting and a fee schedule.
Choose a plan, send us your hours, fees and team, then tell us what to change on the draft. We do the rest.
- 1
Choose your plan
Website, or Website + SEO. The upfront website design fee is £0 and your first monthly payment is taken at signup.
- 2
Send us the practice details
A short onboarding in your Client Platform: your hours and out-of-hours arrangements, your fees, your team and their registrations, your accreditations, and where enquiries should land.
- 3
Ready to Build
We check we have what we need. If a fee or a clinical description needs a decision, we say exactly which, and get on with the rest.
- 4
First draft
A working draft on a laptop and a phone, for your clinical team to review before anything is published.
- 5
Approve and launch
Reasonable in-scope changes, then you approve it. Nothing is published until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions veterinary practices ask us
How much does a website for a veterinary practice cost?
What happens at the end of the 18 months?
Is the domain name included?
Should we publish our fees?
Can pet owners book appointments online?
Can the site give advice about symptoms?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
You look after the animals. We'll look after the website.
Web design for veterinary practices at £49.99 a month with a £0 upfront website design fee: emergency details on every page, fees published, and registering made straightforward.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk