Web design for builders
Homeowners shortlist builders before they ever call one.
Someone with drawings, planning approval and money set aside asks around, gets three names, then looks all three up the same evening. What they find decides who gets invited to walk the site. PrimeStart builds websites for builders around finished projects, the work you take on and a quote request that asks the right questions, then hosts it, manages it and keeps it current.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a builders pictogram beside an example website built for that trade.
A builder's website starts with the work you've finished.
A homeowner wants to see the extension, not read about extensions: a job like theirs, in a town they recognise, described by someone who clearly did it. Every project gets a photograph, the town and three honest lines, so the page reads like a portfolio rather than a list of trades.
Open-plan kitchen-diner below, a fourth bedroom and en suite above. Steels in, shell up and weathertight before Christmas, then plastered, decorated and handed over by the same team.
A main bedroom and shower room in a 1930s semi. Scaffold up on the Monday, weathertight inside a fortnight, plastered and signed off by Building Control at the end.
The side return infilled, a roof lantern over the island and underfloor heating throughout. Cabinetry set out with the customer before a single unit was ordered.
Rewire, replumb, two new bathrooms, new floors and full decoration, phased room by room so the family could stay in the house throughout.
New gable, a bedroom above, a utility and study below, and the garage absorbed into the house. Eight weeks of scaffold and a tidy street every evening.
Load-bearing wall out, steel in, kitchen opened into the dining room and the rear elevation reglazed, with the family still living there.
Illustrative projects. Your page carries your own jobs, your own towns and your own photographs, in as much or as little detail as you want to give.
Nobody searches for a general building contractor.
They search for an extension builder, a loft conversion, someone to take a wall out. Your pages have to use the words people actually type and say. During onboarding you tell us what you take on and, just as usefully, what you don't, and we write each one clearly, including what your own team does and what you bring in.
- 01Extensions & conversions
Single and double-storey extensions
Rear, side-return and wraparound. We say whether you price from a customer's drawings or can put them in touch with an architect first.
- 02Extensions & conversions
Loft conversions
Dormers, hip-to-gable and rooflight rooms, with the structural calculations and Building Control handled as part of the job.
- 03Extensions & conversions
Garage conversions and annexes
A garage turned into a room that gets used, and self-contained annexes where the plot and the planning allow it.
- 04Structural & refurbishment
Structural openings and steels
Knock-throughs and load-bearing walls removed, to a structural engineer's calculations and inspected as you go.
- 05Structural & refurbishment
Whole-house refurbishment
Rewires, replumbs, kitchens and bathrooms, floors and decoration, phased around a family still living there.
- 06Structural & refurbishment
Kitchens and bathrooms
As part of a larger job or on their own, fitted by your own team or a subcontractor you rate. The page says which.
- 07Outside & new build
Garden rooms and outbuildings
Insulated home offices and gyms, with power and data run out to them and a foundation that suits the ground.
- 08Outside & new build
New builds and plots
Listed only if you take them on: self-builds, replacement dwellings and small sites, with the warranty route explained.
If you don't do it, it never appears. A website promising new builds when you build extensions only brings the wrong phone calls.
A quote form that does half the site visit for you.
Most builders' contact forms ask for a name and a message, which tells you nothing. Yours asks what you would ask on the phone: what the project is, whether drawings exist, where planning has got to, the postcode and when they want to start.
- 1The detail arrives with the enquiry
Project type, drawings, planning status, postcode and timing land in your inbox together. You know within a minute whether it is your kind of job.
- 2You answer with a real next step
A site visit for the extension, a phone call for the small job, a polite no for the one three counties away. Your evenings go on the enquiries worth having.
- 3The homeowner already feels looked after
A form that asks sensible questions tells someone you have done this many times before. That impression starts before you have met.
Prefer the phone? Your number sits at the top of every page and in the footer. The form is there for the homeowner comparing builders at eleven o'clock at night.
Three quotes, three websites, one evening.
Most building work is bought the same way. Someone gets a recommendation, finds two more names and looks up all three that evening. By the time you ring back they have already formed a view of you from a phone screen: how the work looks, whether you do jobs like theirs, whether you read as a business or a mobile number.
That is the entire job of a builder's website. Not to explain what an extension is, but to make a homeowner comfortable enough to put you on the list and let you into the house. Finished projects in towns they know. The work you genuinely take on. Insurance and memberships where they can see them.
Where you work counts as much as what you build. Your pages name the towns you actually cover, so the enquiries that arrive are ones you can reach on a wet Tuesday morning.
Nobody's first worry is your brickwork.
It is whether the job gets finished. Building work is one of the few things a household buys where a large sum changes hands and then the roof comes off. Membership, insurance and a written contract answer that fear faster than any slogan, so yours go where people look: the home page, the how-we-work page and beside the quote request.
We display what you actually hold and nothing else. No borrowed logos, no invented review counts, and no year you started trading unless you have given it to us.
- Federation of Master Builders membership
- TrustMark registration
- Public liability and employer's liability insurance
- An insurance-backed warranty on completed work
- CHAS, Constructionline or SafeContractor, where you work commercially
- A written contract, such as the JCT homeowner contract
- Reviews you have genuinely been given, shown as they were written
Five pages, in the order a building project is bought.
Projects first, because that is the evidence. Then the work you take on, then how you run a job, then the quote request. Nothing padded out to look bigger than it is.
What you build, where you build it, three of your strongest projects and the quote button, all inside the first screen.
- Areas covered
- Recent projects
- Request a quote
Every job with photographs, the town and what it involved, grouped by type so an extension enquiry sees extensions first.
- Extensions
- Lofts
- Refurbishments
The work you take on, written the way customers describe it, with what your own team does and what you bring in.
- Structural
- Building Control
- Trades you manage
First visit, written quote, contract, start date, weekly updates, snagging, handover. The page that separates you from the stories people have heard.
- Quote
- Contract
- Handover
The quote request, your number, your insurance and memberships, and exactly what happens after someone gets in touch.
- Quote form
- Insurance
- Memberships
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
The logic of SEO
Being findable matters more when the jobs are big.
A builder does not need hundreds of enquiries. A handful of the right ones, the extension with drawings already approved and the loft in the next street, fills a year. SEO is PrimeStart working every month on how easily those people find you.
The kind of searches SEO works on
- extension builders Guildford
- loft conversion Guildford
- house renovation Guildford
£349.99/month total, website included. SEO never promises a position, a number of enquiries or a revenue figure. It promises the work, every month.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
- 1
A better website earns the first call
Homeowners judge a builder on the website before they judge the brickwork. A site built around finished projects and clear scope gets you onto the shortlist.
- 2
Better visibility where the work is
SEO works every month on the searches that matter in your towns, on your Google Business Profile and on the listings that carry your details.
- 3
More of the right enquiries
Being found by someone already searching for an extension builder near them brings the projects you want, rather than the fence panel and the dripping tap.
- 4
A site that turns them into site visits
Clear work, clear areas, credentials in view and a quote request that asks the right questions, so the enquiry arrives ready to price.
Your Client Platform
Updates without chasing. You know how rare that is.
Every PrimeStart customer gets their own Client Platform. You can see which stage your website is at, send photographs of a job you have just finished, ask for a change and approve the site before anything goes live. Nothing technical, and nothing to install.
- Follow your website stage by stage, from onboarding to launch
- Send project photographs, your logo and the details we need
- Message PrimeStart directly instead of chasing an email thread
- Preview the draft on a desktop and on a phone
- Request changes, and see when they have been made
- Approve the website before anything goes live
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
You never need a WordPress login, and you never have to learn one.
Illustration of the Client Platform for a fictional builders business. SEO reporting is included with Website + SEO.
The price
Get the projects online first. Grow when the diary needs it.
Most builders start with the Website: the work online, the quote request doing its job, the technical side handled. Move to Website + SEO when you want PrimeStart working every month on how homeowners in your towns find you.
A builder's website with your projects, the work you take on and a quote request that asks the right questions.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on how easily local homeowners find it. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how builders are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
You're on site at seven. Your part takes an evening.
Choose a plan, send us your project photographs and a few facts about the business, then review the draft. We write the pages, build the site and handle everything technical in between.
- 1
Choose your plan
Pick Website or Website + SEO. Your first monthly payment is taken at signup.
- 2
Tell us about the business
A short onboarding in your Client Platform: services, areas, anything you want highlighted, your logo, any photos and the number you want calls to go to.
- 3
Ready to Build
We check we have what we need. If something's missing we'll say exactly what, and work with what you have where we can.
- 4
First draft
You see a working draft of your site, on desktop and phone, and tell us what to change.
- 5
Approve and launch
Reasonable in-scope revisions, then you approve it. Nothing goes live until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions builders ask us
How much does a website for a builder cost?
What happens at the end of the 18 months?
How quickly will I see a first draft?
Who writes the words, and do I get to check them?
Can my finished jobs be shown as projects, and are phone photographs good enough?
Can you show my FMB membership and insurance?
Can the quote request ask about drawings and planning?
What is SEO, and do I need it to start?
The trades you work alongside
Every industry page is written for that trade, with its own projects, its own questions and its own way of being found.
You build it. We'll build the website.
Your finished projects, the work you take on and a quote request that asks the right questions, designed, built, hosted and looked after by PrimeStart so you can stay on site.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk