Web design for drainage companies
Drainage web design for the problem nobody can see.
Drainage is bought in the dark. Someone is standing over a gully that will not clear, or they are three weeks from exchange and a surveyor has written that the drains were never inspected. Neither can see the thing they are about to pay you to put right, so the website does it for them: where you go, what happens when you arrive, and how a camera turns a guess into evidence.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a drainage companies pictogram beside an example website built for that trade.
The first ten seconds
Six answers people want while the gully is still filling.
Nobody reads a drainage website. They check it, standing outside, on a phone, and leave the second an answer is missing. Each one sits where the question gets asked.
- 01
"Do you come to my street?"
Your towns, postcode districts or a radius from the yard, in the opening line and on every page after it. You set the patch. We put it where they look first.
- 02
"Can somebody come today?"
The hours you genuinely keep, beside a number they can tap. If today depends on where the van already is, the site says so rather than promising something you would have to defend. Honest beats heroic at seven in the morning.
- 03
"How do you charge for a blockage?"
A fixed price for a standard clearance, a call-out plus an hourly rate, or a look-first approach: whichever you use, in your own words, and what would change it. Silence about money costs you the call.
- 04
"Will you clear it, or find out why?"
Clearing, surveying and repair shown as one chain of work, so somebody on their third blockage this year can see there is an end to it. The recurring blockage is the job worth having.
- 05
"Is it even my drain?"
A short, straight section on shared drains, lateral drains and where the water company takes over. It saves wasted call-outs and wins the ones that are real. The firm that explained it is the firm they ring back.
- 06
"Who is actually turning up?"
Your name, your vehicles, the training and insurance you hold and your reviews if you have them, not a switchboard passing the job to whoever answers. Only ever what you have genuinely got.
Your work, your words
Clear it. Find out why. Put it right.
Drainage is one chain of work and most websites show only the first link. Yours shows all three, because the customer ringing about a blocked toilet is very often the one who needs the other two.
Clearing the blockage
The urgent end of the work, written the way somebody describes their own morning.
- Blocked toilets, sinks and baths
- Outside gullies and overflowing chambers
- High-pressure water jetting
- Fat, scale and wet-wipe build-up
- Manhole and chamber clearing
Finding out why
The part that separates a drainage company from somebody with a set of rods.
- CCTV drain surveys
- Pre-purchase and homebuyer surveys
- Drain tracing and mapping
- Reports for insurers and solicitors
- Recurring blockage investigations
Putting it right
The considered work, set out so the choice between lining and digging makes sense to a homeowner.
- Patch repairs and full relining
- Excavation and pipe replacement
- Collapsed and displaced pipework
- Root ingress repairs
- Reinstating the ground afterwards
Septic tanks, treatment plants, tankering and commercial contracts appear only where you do them. Nothing is listed that you would turn down.
The evidence
Nobody buys a repair they cannot see. So show them the drain.
A survey is the one thing in this trade that cannot be argued with. Footage, a plan of the run and a written report turn an invisible problem into something a homeowner, a solicitor or an insurer can act on. That earns a page of its own, not three lines in a list.
- 1They want proof, not a price
The page explains what the camera does, how long it takes on a normal house, what the report contains and who asks for one. Somebody three weeks from exchange stops comparing firms there.
- 2The request arrives complete
Address, reason, deadline, and room to attach a photograph or a video of the water standing where it should not. You work the job out before you ring back.
- 3The footage does the selling
Root ingress at four metres, a displaced joint, a cracked salt-glazed run under a patio. Once a customer has seen it, the question is no longer whether the work is needed.
- 4The report ends in a decision
The same site sets out patching, relining and excavation in everyday language, so a survey finishes with a customer who knows what they want.
An illustration of the layout. Yours asks what you need answered before you set off.
Where you actually go
How far the jetter travels, and how far the camera travels.
Most drainage firms will drive twice as far for a booked survey as for a blockage at eight in the morning, and almost no website admits it. Yours can, which is how the wrong calls stop.
- Towns and postcodes, not a county
The names local people actually say, plus the postcode districts, so a customer recognises their own road before they scroll.
- Two distances, both stated
Same-day clearing close to the yard, booked work further out. One honest sentence saves an argument on the phone.
- Response in your words only
If you are usually there within the hour first thing and it depends on traffic after that, the site says exactly that, and nothing more.
Blockages across Brighton, Hove and the coast. Surveys, lining and excavation across Sussex by arrangement.
Credentials
Everyone has heard about the survey that found something expensive.
Drainage customers arrive braced. They have heard about the camera that goes down a sound drain and comes back with four thousand pounds of work, and they cannot check the footage themselves. Training, insurance, a written report and reviews from real people settle that, so they go where a doubtful customer looks.
We never put a scheme, a review or an approval on your site that you have not given us. Every line can be checked.
What goes on the site, if you hold it
- National Association of Drainage Contractors membership
- WRc-approved survey training and reporting
- Water Jetting Association training
- Confined space entry qualifications
- Public liability insurance
- Waste carrier registration, where you take waste away
- Your Google, Checkatrade or Which? Trusted Trader reviews
Scheme names are shown for illustration. You tell us what you hold, and the site shows exactly that.
The plan
Five pages that follow a drain from the gully to the repair.
For a drainage company the pages nearly always fall the same way: the emergency, the evidence, the repair, and where you work.
Where you work, the hours you keep, how you charge and a number they can tap, with the three ways in: blocked now, keeps coming back, buying a house.
- Areas
- Tap to call
- How you charge
Toilets, sinks, gullies and jetting, what happens when you arrive, and what you do when clearing it is not the end of it.
- Jetting
- On arrival
- Same day where you offer it
What the camera does, what the report contains, pre-purchase surveys with your own turnaround, and a request form that captures the deadline.
- Pre-purchase
- Reports
- Survey request
Patching, relining and excavation side by side, so a customer holding a report can see the choice.
- Lining
- Excavation
- After the survey
Your towns and postcode districts, your number, and a form that takes a photograph or a video.
- Towns
- Photo or video
- What happens next
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
Your Client Platform
Where your website is up to, without ringing anyone.
Every PrimeStart customer gets their own Client Platform. The build happens there: the stage you are at, the draft to look at, and one message thread instead of a lost email.
- Follow the build stage by stage, from onboarding to launch
- Message PrimeStart instead of hunting through an email thread
- Send your logo, insurance details and photographs from jobs
- Preview the draft on a laptop and a phone, and ask for changes
- Approve the website before a single page is published
- Ask for changes after launch, and order further work when you need it
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
Most drainage firms look at it from the cab, with the engine still running.
Illustration of the Client Platform for a fictional drainage companies business. SEO reporting is included with Website + SEO.
Website + SEO
The surveys are the work worth being found for.
Blockage calls find you because somebody is desperate. Surveys, lining and commercial contracts get chosen, by people who searched, read three websites and picked one. SEO is the work behind being one of the three.
The kind of searches SEO works on
- cctv drain survey Brighton
- blocked drain Brighton
- drain lining Brighton
£349.99/month total, website included. SEO never promises a position, a number of enquiries or a revenue figure. It promises the work, every month.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
- 1
A site that reads like a company
Letting agents, facilities managers and buying solicitors judge a drainage contractor on the website before anyone picks up the phone. That filter costs nothing to pass.
- 2
Found for the work you want more of
Monthly work on how easily local customers reach that website: the searches agreed with you, your Google Business Profile, your listings and the pages behind them.
- 3
Better enquiries, not simply more
Being found by somebody typing a survey search rather than a panic search changes the shape of the week. For most drainage firms that is the point.
- 4
A page that turns the click into a call
Clear services, honest coverage, a number in reach and a request form that captures the address and the deadline.
The price
The whole plan, itemised. No line you find out about later.
For a drainage company that needs a website customers trust enough to ring, without a design invoice before a page exists.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. Most drainage firms add it once they want more survey and repair work and fewer six o'clock blockages. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- Tap-to-call and the hours you keepIn the first screen, where somebody standing in water will find it
- Your survey work explained properlyWhat the camera does, what the report contains, who asks for one
- A request form that captures the deadlineAddress, reason, exchange date and a photograph or video, straight to your inbox
- Your towns, postcodes and reachDifferent distances for blockages and for booked work
- Whatever you hold, shown where it countsTraining, insurance, memberships and reviews, exactly as you confirm them
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how drainage companies are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
How it works
Your side of it fits between two jobs.
Choose a plan, tell us about the business, look at the draft. We write the words, including the ones that explain a survey to somebody who has never seen one.
- 1
Choose your plan
Website, or Website + SEO. Your first monthly payment is taken at signup.
- 2
Tell us about the business
A short onboarding in your Client Platform: the work you take on, your patch and hours, how you charge, anything you hold, your logo and job photographs.
- 3
Ready to Build
We check we have everything, and say exactly what is missing rather than letting the job sit quietly.
- 4
First draft
A working draft on a laptop and a phone. Look at it the way your customers will: outside, one-handed, in a hurry.
- 5
Approve and launch
Reasonable in-scope revisions, then you approve. Nothing goes live until you say so.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Questions drainage companies ask us
How much does a website for a drainage company cost?
What does the monthly plan actually cover?
Is the website mine at the end of the 18 months?
Can the site explain what a CCTV survey is and who needs one?
Can the site show a fixed price for clearing a blockage?
Who writes the words, and how soon will I see a first draft?
What is SEO, and do I need it to start?
Trades that turn up on the same jobs.
Plenty of drainage firms do two or three of these. It is still one website, built around the whole business, not a site per service.
You go down the manhole. We'll look after the website.
A drainage company website with a £0 upfront website design fee, hosted, updated and managed for you, built for the seven o'clock blockage and the survey due before exchange.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk