Web design for property maintenance companies
Agents do not hire a handyman. They hire a supplier.
A letting agent with two hundred properties is not looking for someone handy. They are looking for a company that answers the phone, turns up inside the response time, sends a clear invoice and does not embarrass them in front of a landlord. That is a different website from the one a homeowner needs, and most firms in this trade only build the second. We build both, host it and look after it, with a £0 upfront website design fee.
- Per month: £49.99
- Upfront website design fee: £0
Illustration: a property maintenance companies pictogram beside an example website built for that trade.
Two customers
One of these customers rings once. The other rings weekly.
A homeowner is a job. An agent is an account. They are worth completely different amounts, they judge you on completely different things, and a website that blends them into "no job too small" wins neither.
Buying a supplier, not a job
A property manager is judged by their landlords on how fast a tenant's problem goes away. They want to know you will answer, attend inside an agreed time, and send an invoice that can be passed on without an argument.
- Response times, stated as hours rather than adjectives
- Out-of-hours cover and how emergencies are triaged
- Insurance levels, and the trades you hold in-house
- How you invoice: per job, schedule of rates, monthly account
Buying a person they can trust
Somebody with a list: a door that sticks, a leaking gutter, a shelf, a fence panel. They want to know you are insured, that you turn up, and roughly what an hour or a half day costs.
- What you charge by the hour or half day
- The kind of jobs you will and will not take
- Insurance and vetting, said plainly
- A simple way to send a photograph and a list
The home page's real job is to route these two apart in one click. Everything after that is written for one reader at a time.
The work
Reactive pays the wages. Planned pays for the winter.
Most maintenance companies live entirely on reactive calls and wonder why January is quiet. Putting planned and void work on the website, properly explained, is how the same team fills the weeks nobody is having an emergency.
- 01Reactive repairs
Leaks, blockages and water damage
The most common emergency and the one where response time decides whether an agent uses you again.
- 02Reactive repairs
Doors, locks and windows
Security-critical work, usually same day, often after a break-in or a failed lock.
- 03Reactive repairs
Electrical and heating faults
Handled by the trades you hold or the ones you sub in, said honestly on the page.
- 04Reactive repairs
Making safe
The first-hour job: stop the damage, secure the property, then quote the repair properly.
- 05Void and turnaround works
Full void refresh
Repairs, touch-up decorating, clean and garden tidy, done as one package against a re-let date.
- 06Void and turnaround works
Damage and dilapidations
Photographed, itemised and costed so an agent can put it against a deposit without a dispute.
- 07Void and turnaround works
Compliance items
Alarms, checks and certificates arranged with the qualified trades before the property is re-let.
- 08Planned and project work
Communal areas and blocks
Cyclical decorating, lighting, door entry and grounds for managing agents and blocks.
- 09Planned and project work
Multi-trade refurbishments
Kitchens, bathrooms and full refreshes managed as one job with one point of contact.
- 10Planned and project work
Scheduled maintenance visits
A regular round for landlords with several properties, which turns unpredictable work into a monthly figure.
Anything you do not take on comes off the site, and anything you sub out is described as exactly that. Agents notice when a company is straight about it.
How you work
The response time is the product.
In this trade the thing being bought is predictability. An agent will pay more for a company whose process they can describe to a landlord than for one that is cheaper and vague. Putting your process on the website is the sales pitch.
- 1
The call is logged
Job, property, tenant contact and access, taken once and recorded, so nobody has to repeat it to three different people.
- 2
Triaged and scheduled
Emergency, urgent or routine, each with a response time you actually hold to. Stating them publicly is what separates you from the field.
- 3
Attended and made safe
First visit stops the damage and secures the property. Anything beyond that is reported before it is done, not after.
- 4
Reported with photographs
What was found, what was done, what still needs doing, with pictures an agent can forward to a landlord unedited.
- 5
Invoiced clearly
Per job or against an agreed schedule of rates, itemised so it can be passed on without a phone call.
We aim to have your first website draft ready within 5 working days once PrimeStart has everything needed and confirms your project is Ready to Build. Payment alone doesn’t start the clock; missing details, revisions or domain delays can extend it.
You review the draft and request reasonable in-scope changes. If there’s a genuine problem we can’t put right within scope after reasonable attempts, we can cancel the agreement and refund Website subscription payments made, subject to any disclosed non-recoverable third-party costs.
Where you cover
Response times only mean something with a map attached.
"Fast response" persuades nobody. "Four hours across LS postcodes, next working day beyond" is a commitment an agent can plan around, and it is the sort of sentence that wins accounts.
- Match the way agents think
Property managers work in postcodes and branch areas, not counties. Listing LS and HG areas by name makes you easy to add to a supplier list.
- Different times for different rings
Same-day close in, next working day further out. Saying so is more convincing than a promise that covers everywhere equally.
- Blocks and portfolios travel
A block with twenty flats justifies a longer drive than a single repair, and the site can say so without contradicting the response times.
- Leeds
- Harrogate
- Wakefield
- Wetherby
- Otley
- Pudsey
- Morley
- Garforth
- Horsforth
- Rothwell
- Yeadon
- Guiseley
Towns and postcode areas listed the way agents describe their patch.
Your site plan
Five pages, and the first click chooses the reader.
An agent and a homeowner should never have to read past each other. The home page sends them different ways and every page after that is written for one of them.
Home
Who you work for, your response times, your insurance, and two routes: agents or homeowners.
- Two routes
- Response times
- Insured
For agents & landlords
Response times, out-of-hours, reporting, invoicing and how an account is set up.
- SLA
- Reporting
- Accounts
For homeowners
The job list work, roughly what it costs, and how to send photographs of what needs doing.
- Hourly
- Job list
- Photos
Planned & void works
Turnarounds, communal areas and refurbishments, with timescales rather than adjectives.
- Voids
- Communal
- Refurbs
Areas & contact
The towns and postcodes you cover, the response time for each, and how to raise a job.
- Postcodes
- Times
- Raise a job
Generally up to five pages on Website, planned around how your customers choose.
Need something extra later? No problem. PrimeStart customers can order additional services such as extra pages, branding and one-off optimisation through their client dashboard whenever they need them.
Your Client Platform
Change a response time without ringing anybody.
Every PrimeStart customer gets their own Client Platform. It is where the project lives while it is being built, and where you ask for changes once it is live.
- Follow the build stage by stage, without emailing to ask
- Send photographs of completed work straight from your phone
- Message PrimeStart directly, with the whole thread in one place
- Preview the draft on a phone before anybody else sees it
- Approve the website before it goes live
- Ask for changes afterwards, and order services when you need them
- See your SEO report, tracked searches and recommendations each month (Website + SEO)
There is nothing technical to learn and no WordPress to open. One login, and the rest is us.
Illustration of the Client Platform for a fictional property maintenance companies business. SEO reporting is included with Website + SEO.
SEO
One of these searches is worth fifty of the others.
Website + SEO is optional monthly work on how easily local customers find you, aimed at three searches agreed with you. In maintenance the search volumes are misleading: the rarest search is the one that brings an account rather than a job.
- £349.99/monthTotal. The website is included: the £49.99 Website is not added on top.
- 3 searchesAgreed with you at the start. Additional agreed search targets are £50/month each.
- Monthly workSearch and competitor research, website improvements, Google Business Profile work, local listings, technical monitoring and a clear monthly report in your Client Platform.
- 6-month minimumAfter the SEO minimum you can continue, or stop the SEO work and keep the Website for the rest of its 18-month term. Every month of it counts towards both.
This is an illustration of a results page, not a promise of a position. Nobody can guarantee where a website appears on Google, and we do not.
Three example searches
- property maintenance Leeds
- handyman Leeds
- landlord repairs Leeds
We research your area first, recommend three that make commercial sense, explain why, and agree them with you before any work starts. Additional agreed searches are +£50 a month each.
Already have a website you are happy with? Ongoing SEO is only available with the managed website, as Website + SEO — PrimeStart does not run SEO on a site it does not host. If you would rather keep your current site, talk to us first and we will tell you honestly whether moving it across is worth it.
The plans
The same maintenance website, with or without the monthly SEO work.
The Website is the whole thing: designed, built, hosted, managed and kept current, with your domain name included. Website + SEO adds monthly work on how easily local customers find it. Clear pricing. Straightforward terms. No surprises.
A property maintenance website that reads as a supplier to agents and as a safe pair of hands to homeowners.
Designers usually charge for the build before the website exists. We absorb that cost and recover it through the monthly service, which is why the plan carries a minimum term, and why there is nothing to pay up front beyond the first month.
Complete the term and the website is yours: stay with us on a rolling basis with no new minimum, or move it to hosting of your own.
Want PrimeStart working on how customers find you? Website + SEO is £349.99 a month in total, with the same website included. The same managed website, plus monthly work on three agreed local searches, aimed at the account work rather than the one-off jobs. How SEO works
£49.99per month
- Upfront website design fee
- £0
- What you pay to start
- Your first £49.99, at signup
- Minimum term
- 18 months
- Over the minimum term
- 18 × £49.99 = £899.82
- After month 18
- The website is yours
- If you stay
- £49.99 a month, rolling, no new minimum
What the plan includes
- Agents and homeowners splitTwo routes from the first click, because they buy different things
- Response times publishedHours and postcodes, which is what an agent needs to add you to a list
- Your process written downLogged, triaged, attended, reported, invoiced - the actual sales pitch
- Planned and void work given roomThe bookable work that fills the weeks nobody is having an emergency
- Insurance and trades statedWhat you hold in-house and what you sub, said straight
- A professionally designed, custom-built WordPress websiteGenerally up to five pages, planned around how property maintenance companies are chosen
- Hosting, your domain name and SSLIncluded and managed by PrimeStart
- Security, backups and updatesKept current, backed up regularly, WordPress and plugins updated by us
- Enquiry forms and basic Google foundationsForms that reach you; structure, titles and descriptions search engines read
- Support, small changes and your Client PlatformReasonable small changes subject to fair use, and one place to follow, message and approve
Questions property maintenance companies ask us
How much does a website for a property maintenance company cost?
What happens at the end of the 18 months?
Is the domain name included?
Should I publish response times if I cannot always hit them?
Can the site have a job reporting form for agents?
Can it connect to my job management software?
How quickly will I see a first draft?
What is SEO, and do I need it to start?
You keep the properties running. We'll keep the website running.
Web design for property maintenance companies at £49.99 a month with a £0 upfront website design fee: agents and homeowners kept apart, response times published, and your process written down.
Prefer to call? +44 7446 265140 or email contact@primestart.co.uk